| Purépero | |
| Official Name: | Purépero de Echáiz |
| Settlement Type: | Town |
| Pushpin Map: | Mexico |
| Pushpin Map Caption: | Location of Purépero de Echáiz in Mexico |
| Coordinates: | 19.9°N -102.0167°W |
| Subdivision Type: | Country |
| Subdivision Name: |  Mexico |
| Subdivision Type1: | State |
| Subdivision Type2: | Municipality |
| Subdivision Name1: | Michoacán |
| Subdivision Name2: | Purépero |
| Established Title: | Founded |
| Established Date: | 1530 |
| Leader Title: | Mayor |
| Leader Name: | José Cuauhtémoc Vega Robledo |
| Elevation M: | 2,022 |
| Elevation Footnotes: | [1] |
| Population Total: | 15,306 |
| Population As Of: | 2010 |
| Population Footnotes: | [2] |
| Postal Code Type: | Postal code |
| Postal Code: | 58760 |
| Area Code: | 471 |
| Website: | http://purepero.com/mx/ |
| Timezone: | CST |
| Utc Offset: | −6 |
| Timezone Dst: | CDT |
| Utc Offset Dst: | −5 |
| Blank Name: | Demonym |
| Blank Info: | Pureperense |
Purépero de Echaíz is a town in the northwest of the state of Michoacán in Mexico and head of the municipality of Purépero. Purépero is located in the middle of the Tarascan Plateau. Purépero is 113 km from the state capital of Morelia and is bordered to the north by Tlazazalca, to the east by Zacapu, to the south by Chilchota, and to the west by Tangancícuaro.
The name Purépero is of Tarascan origin and has several proposed meanings. The first proposed meaning is "place of commoners". Another possible meaning is derived from the phrase "those who are visiting". Finally, "place of the indigenous people" has also been suggested as a possibility.[3]
Under the Köppen climate classification, Purépero de Echaíz has a Subtropical highland climate classified as Cwb.
In 2010, the total population of Purépero de Echáiz was 15,306. The total population consisted of 7,423 men and 7,883 women.
Educational attainment varied by level, with 7,352 of the population older than five having a primary education. Of the population older than eighteen, 692 individuals had a professional level education and 49 individuals had a postgraduate level education. Graduation statistics from 2009 showed 285 graduates from preschool, 272 graduates from primary school, and 159 graduates from high school.
In 2010, the overall literacy rate of the population aged 15 to 24 was 98.7% with the literacy rate of men within this age group being 98.1% and the literacy rate of women within this age group being 99.3%. [4]
The most important festival in Purépero is in honor of John the Baptist, the patron saint of the town, and is held from June 20 to June 25. The celebrations of this festival on June 24 include dances performed by various occupational groups including bakers, horse trainers, blacksmiths, and reboceros. Pureperenses living within Mexico and settled abroad often return to celebrate this occasion.
Other feast days are celebrated in Purépero de Echáiz as well. The festival of Saint Isidore is celebrated in Purépero on May 15 with a parade of wagons. On November 22, the festival of Saint Cecilia is celebrated with a parade and performances by the local mariachi group Ordaz and the Cendejas. The feast of the Virgin of Guadalupe is celebrated on December 12.
The people of Purépero also celebrate civic holidays and observances such as the Fiestas Patrias.[5]