Punto 40 Explained

Punto 40
Cover:Rauw Alejandro - Punto 40.jpeg
Type:single
Artist:Rauw Alejandro and Baby Rasta
Album:Saturno
Language:Spanish
Genre:
  • Reggaeton
  • rave
Length:3:10
Label:
Producer:
  • Raúl Ocasio "El Zorro"
  • Jorge E. Pizarro "Kenobi"
  • Luis J. González "Mr. NaisGai"
  • Pedro G. Torruellas Brito "DJ Playero"
Chronology:Rauw Alejandro
Prev Title:Party
Prev Year:2022
Next Title:Lejos del Cielo
Next Year:2022

"Punto 40" is a song recorded by Puerto Rican singers Rauw Alejandro and Baby Rasta for Alejandro’s third studio album, Saturno (2022). It was written by Alejandro and DJ Playero, while the production was handled by Alejandro, Kenobi, Mr. NaisGai, and DJ Playero. The song was released for digital download and streaming by Sony Music Latin and Duars Entertainment on September 22, 2022, as the second single from the album. A Spanish language reggaeton rave song, with an electronic twist, it is a remake of the classic reggaeton song "Tengo Una Punto 40" by Baby Rasta & Gringo. The song is about a man who has a .40 gun and wants to use it on his woman. The track received widely positive reviews from music critics, who complimented Alejandro's ability to "redefine the sounds" of reggaeton.

"Punto 40" was nominated for Best Collaboration – Pop/Urban at the 8th Annual Latin American Music Awards. The song was commercially successful, reaching number one in Central America, Dominican Republic, and Nicaragua, as well as the top five in several countries, such as Colombia and Spain, and on Billboards Latin Airplay in the United States. The song has received several certifications, including 14× platinum (Latin) in the US. An accompanying futuristic music video, titled "Punto 40 Año 2077" was released on September 24, 2022, and was directed by Jora Frantzis. It shows Alejandro soaring through the cosmos and Baby Rasta serving as his wingman. The visual was nominated for Video of the Year at the 2023 Premios Tu Música Urbano. To promote the song, Alejandro performed it at the 23rd Annual Latin Grammy Awards.

Background and release

Rauw Alejandro released his second studio album, Vice Versa on June 25, 2021.[1] The album debuted at number one on Billboard Top Latin Albums, giving Alejandro his first number one on the chart,[2] and was ranked as the third-best album of 2021 and the best Spanish-language album of the year by Rolling Stone.[3] [4] On July 25, 2022, he started his subsequent era, releasing a collaboration with Puerto Rican singers Lyanno and Brray, titled "Lokera" as the lead single from his third album. One week later, he deactivated his Twitter account, deleted all his posts on Instagram, and shared a video on the latter with the caption: "Take care. I love you very much, thanks for the love always, see you in a while." The footage captures Alejandro as he enters a vehicle and engages in conversation with his peers about his upcoming leisure activities and subsequent visit to the recording studio. Later in the video, a surprising twist occurs when he removes what seems to be his outer layer, revealing his extraterrestrial identity, before embarking on a journey into the cosmos.[5]

Following his social media hiatus, rumors about his death spread online, in which his team confirmed to be fake, noting that "this strange online activity was not part of their marketing plan". On August 31, 2022, he shared an animated video on Instagram that depicts him as an alien inside a recording studio, while singing a new song in a room that seems extra terrestrially, teasing the release of his next album. He also spoke up about the fake death rumors in the caption: "Do not believe everything you see and everything you hear on the Internet, except that I am in Saturn making the most cabrón album of the year and of next year, and the year after that, and the year after that."[6] On September 22, 2022, "Punto 40" with Baby Rasta was released for digital download and streaming by Sony Music Latin and Duars Entertainment as the second single from Alejandro's third studio album, Saturno.[7] The song was later included as the second track on the album, released November 11, 2022.[8]

Music and lyrics

Musically, "Punto 40" is a Spanish language reggaeton rave song, with an electronic twist. It is a remake of the classic reggaeton song "Tengo Una Punto 40" by Baby Rasta & Gringo. Alejandro's version is inspired by "the spirit of the opening theme", departing him from his synth-pop and disco aesthetic in Vice Versa.[9] [10] [11] The song was written by Alejandro and DJ Playero, while the production was handled by Alejandro, Kenobi, Mr. NaisGai, and DJ Playero. The track runs for a total of 3 minutes and 10 seconds.[7] Lyrically, "Punto 40" which translates to "Point 40" (".40" - a rimless pistol cartridge) in English, is about a man who has a .40 gun and wants to use it on his woman.[12] The song begins with the singer repeating the phrase "Tengo una punto 40 y es para" (I have a .40 and it is for [you]), and then he starts threatening: "No me la hagas usar." ("Don't make me use it.")[13]

Critical reception

Upon release, "Punto 40" was met with widely positive reviews from music critics. Jeanette Hernandez from Remezcla gave the song a positive review, saying it is "a hard-hitting reggaeton track from the start" that showcases Alejandro's "signature vocals that continue to categorize him as one of today's most distinctive voices in el movimiento".[14] HappyFM staff labeled it "a unique collaboration", describing the song as one "that has everything to become a great success".[13] Writing for Los 40, Javier Sandoval opined that "Punto 40" is "an example of where Alejandro's sound is headed", showcasing why he has quickly risen to the top of urban music, as he is a "genre-diverse singer" and "redefines the sounds of [reggaeton] with each release".[15] Uproxx reviewer Lucas Villa wrote that it "shows a harder edge to Alejandro's artistry, while accentuating his alluring charm".[11] In 2022, Ernesto Lechner from Rolling Stone ranked the track as the singer's second-best song, naming it one of his "most striking displays of his gift as an architect of sounds".[16]

Accolades

"Punto 40" was nominated for Collaboration of the Year at the 2023 Premios Tu Música Urbano,[17] Best Collaboration – Pop/Urban at the 8th Annual Latin American Music Awards,[18] Best Collaboration at the 2023 Heat Latin Music Awards,[19] and Supreme Perreo at 10th Annual MTV MIAW Awards.[20] The track was also recognized as an award winning song at the 2024 ASCAP Latin Awards.[21] Rolling Stone ranked "Punto 40" as the 78th Best Song of 2022.[22]

Commercial performance

"Punto 40" is one of Alejandro's most commercially successful songs in his career, peaking at number 72 on the Billboard Global 200.[23] The song debuted at number 32 on the US Billboard Hot Latin Songs chart on October 8, 2022, becoming Alejandro's 33rd entry, and Baby Rasta's second. On November 26, 2022, the track reached its peak of number 11.[24] [25] The song also peaked at numbers four and one on the Latin Airplay and Latin Rhythm Airplay charts, respectively. Thus it became Alejandro's tenth and Baby Rasta's first crowning hit on the latter.[26] Although it did not enter the US Billboard Hot 100, "Punto 40" peaked at number one on the Bubbling Under Hot 100 Singles chart. The song was certified 14× platinum (Latin) by the Recording Industry Association of America (RIAA), for track-equivalent sales of over 840,000 units in the United States. In Spain, "Punto 40" peaked at number five and was certified double platinum by the Productores de Música de España (PROMUSICAE), for track-equivalent sales of over 120,000 units in the country. The track reached number one in Central America, Dominican Republic, and Nicaragua, as well as the top 10 in Colombia, Guatemala, Honduras, Ecuador, Guatemala, Honduras, Latin America, Panama, Peru, and Puerto Rico. In Mexico, the song was certified platinum + gold by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), for track-equivalent sales of over 210,000 units.

Promotion

Music video

An accompanying music video was released on September 24, 2022. The futuristic visual titled "Punto 40 Año 2077" was directed by Jora Frantzis. It shows Alejandro soaring through the cosmos and Baby Rasta serving as his trusted companion aboard their car equipped with hydraulic systems. Another scene depicts the singers in a futuristic prison, while Alejandro shows off his "signature" choreography.[11] [27] "Punto 40 Año 2077" was nominated for Video of the Year at the 2023 Premios Tu Música Urbano.[17]

Live performances

On November 17, 2022, Alejandro gave a live performance of "Lejos del Cielo", "Más de Una Vez", "Desesperados", and "Punto 40" at the 23rd Annual Latin Grammy Awards.[28] "Punto 40" was also included on the set list for Alejandro's the Saturno World Tour.[29]

Credits and personnel

Credits adapted from Tidal.[30]

Charts

Weekly charts

Chart (2022–2023)!scope="col"
Peak
position
Central America (Monitor Latino)[31] 1
Chile (Monitor Latino)[32] 15
Chile Songs (Billboard)[33] 16
Colombia (Monitor Latino)[34] 5
Colombia Songs (Billboard)[35] 22
Costa Rica (Monitor Latino)[36] 11
Dominican Republic (Monitor Latino)[37] 1
Ecuador Urbano (Monitor Latino)[38] 12
Ecuador Songs (Billboard)[39] 14
El Salvador (Monitor Latino)[40] 12
Guatemala (Monitor Latino)[41] 5
Honduras (Monitor Latino)[42] 2
Latin America (Monitor Latino)[43] 8
Mexico Songs (Billboard)[44] 22
Nicaragua (Monitor Latino)[45] 1
Panama (Monitor Latino)[46] 10
Paraguay Urbano (Monitor Latino)[47] 10
Peru (Monitor Latino)[48] 2
Peru Songs (Billboard)[49] 17
Puerto Rico (Monitor Latino)[50] 7
Venezuela Urbano (Monitor Latino)[51] 11

Monthly charts

Chart (2022–2023)! scope="col"
Peak
position
Paraguay (SGP)[52] 26

Year-end charts

Chart (2022)! scope="col"
Position
Costa Rica Urbano (Monitor Latino)[53] 64
Dominican Republic Urbano (Monitor Latino)[54] 75
Honduras (Monitor Latino)[55]
Nicaragua Urbano (Monitor Latino)[56] 92
Peru Urbano (Monitor Latino)[57] 74
Puerto Rico Urbano (Monitor Latino)[58] 98
Spain (PROMUSICAE)[59]
Chart (2023)! scope="col"
Position
Central America (Monitor Latino)[60] 17
Chile Urbano (Monitor Latino)[61] 51
Colombia (Monitor Latino)[62] 57
Costa Rica (Monitor Latino)[63] 57
Dominican Republic (Monitor Latino)[64] 41
Ecuador Urbano (Monitor Latino)[65] 61
El Salvador (Monitor Latino)[66] 64
Guatemala (Monitor Latino)[67] 24
Honduras (Monitor Latino)[68] 6
Latin America (Monitor Latino)[69] 54
Nicaragua (Monitor Latino)[70] 7
Panama (Monitor Latino)[71] 40
Paraguay Urbano (Monitor Latino)[72] 61
Peru (Monitor Latino)[73] 26
Puerto Rico Urbano (Monitor Latino)[74] 65
US Hot Latin Songs (Billboard)[75] 61
US Latin Airplay (Billboard)[76] 36
US Latin Pop Airplay (Billboard)[77] 4
US Latin Rhythm Airplay (Billboard)[78] 13
Venezuela Urbano (Monitor Latino)[79] 43

Release history

Region!scope="col"
DateFormat(s)Label
VariousSeptember 22, 2022
Latin AmericaSeptember 26, 2022Contemporary hit radioSony Music[80]
ItalySeptember 30, 2022[81]

See also

Notes and References

  1. The Moment of Rauw Alejandro: 'Todo De Ti' Singer Goes Full-Experimental On 'Vice Versa' Album. Billboard. Roiz. Jessica. June 25, 2021. August 13, 2022. August 13, 2022. https://web.archive.org/web/20220813205308/https://www.billboard.com/music/latin/rauw-alejandro-vice-versa-album-todo-de-ti-interview-9592155/. live.
  2. Rauw Alejandro Chart History (Top Latin Albums). Billboard. August 13, 2022. August 13, 2022. https://web.archive.org/web/20220813204829/https://www.billboard.com/artist/rauw-alejandro/chart-history/lcm/. live.
  3. The 50 Best Albums of 2021. . Sheffield . Rob . December 3, 2021. August 13, 2022. August 13, 2022. https://web.archive.org/web/20220813213810/https://www.rollingstone.com/music/music-lists/best-albums-2021-list-1260864/rauw-alejandro-vice-versa-1260870/. live.
  4. The 35 Best Spanish-Language and Bilingual Albums of 2021. Rolling Stone. December 16, 2021. August 13, 2022. July 5, 2022. https://web.archive.org/web/20220705170424/https://www.rollingstone.com/music/music-lists/best-spanish-language-albums-2021-1269982/rauw-alejandro-vice-versa-2-1270381/. live.
  5. Web site: Rauw Alejandro's Fake Death is Trending - So, We Got Answers. . Hernandez. Jeanette. August 5, 2022. April 27, 2024. April 27, 2024. https://web.archive.org/web/20240427091709/https://remezcla.com/music/rauw-alejandro-dead-trending-fake-confirmed-alive/. live.
  6. Web site: Rauw Alejandro Teases New Album Following Fake Death Rumors. Remezcla . Villa. Lucas. August 31, 2022. April 27, 2024. April 27, 2024. https://web.archive.org/web/20240427091806/https://remezcla.com/music/rauw-alejandro-teases-new-album-following-fake-death-rumors/. live.
  7. Web site: Punto 40 - Single by Rauw Alejandro & Baby Rasta. Apple Music (US). April 27, 2024. live. https://web.archive.org/web/20240427092258/https://music.apple.com/us/album/punto-40-single/1645620379. April 27, 2024.
  8. Web site: Saturno by Rauw Alejandro. Apple Music (US). June 30, 2023. dead. https://web.archive.org/web/20221126142101/https://music.apple.com/us/album/saturno/1652182828. November 26, 2022.
  9. News: Punto 40 MP3 Song Download by Rauw Alejandro. Gaana. April 27, 2024. April 27, 2024. https://web.archive.org/web/20240427093857/https://gaana.com/album/punto-40-spanish. live.
  10. News: Rauw Alejandro presentó 'Punto 40' junto a Baby Rasta. Billboard Argentina. es. September 23, 2022. October 19, 2022. October 19, 2022. https://web.archive.org/web/20221019090632/https://billboard.com.ar/rauw-alejandro-presento-punto-40-junto-a-baby-rasta/. live.
  11. Web site: Rauw Alejandro Travels To The Year 2077 In His 'Punto 40' Video Featuring Baby Rasta. Uproxx. Villa. Lucas. September 26, 2022. April 27, 2024. February 2, 2023. https://web.archive.org/web/20230202143411/https://uproxx.com/pop/rauw-alejandro-punto-40-video/. live.
  12. Web site: La historia y el significado de la canción 'Punto 40 - Rauw Alejandro, Baby Rasta'. CMF Radio . Spanish. April 27, 2024. April 27, 2024. https://web.archive.org/web/20240427105412/https://radio.callmefred.com/es/historia_cancion/punto-40-rauw-alejandro-baby-rasta/. live.
  13. Web site: 'Punto 40', de Rauw Alejandro y Baby Rasta: letra y vídeo. HappyFM. September 23, 2022. Spanish. April 27, 2024. April 27, 2024. https://web.archive.org/web/20240427113305/https://happyfm.es/musica/lyrics/punto-40-de-rauw-alejandro-y-baby-rasta-letra-y-video-217832/. live.
  14. Web site: Listen: Rauw Alejandro Releases 'Punto 40' With Baby Rasta. Remezcla . Hernandez. Jeanette. September 23, 2022. April 27, 2024. April 27, 2024. https://web.archive.org/web/20240427115426/https://remezcla.com/music/rauw-alejandro-punto-40-baby-rasta-listen/. live.
  15. Web site: Rauw Alejandro lanza remake del clásico tema 'Punto 40'. Los 40. Sandoval. Javier. es. September 23, 2022. April 27, 2024. November 11, 2022. https://web.archive.org/web/20221111010736/https://los40.cl/2022/rauw-alejandro-lanza-remake-del-clasico-tema-punto-40-124604.html. live.
  16. The 50 Best Rauw Alejandro Songs. Rolling Stone. Lechner. Ernesto. November 8, 2022. November 11, 2022. November 8, 2022. https://web.archive.org/web/20221108152530/https://www.rollingstone.com/music/music-lists/the-50-best-rauw-alejandro-songs-1234621320/. live.
  17. Rauw Alejandro lidera nominaciones a Premios Tu Música Urbano 2023: Lista completa. Billboard. Jessica. Roiz. May 2, 2023. May 3, 2023. es. July 1, 2023. https://web.archive.org/web/20230701154015/https://www.billboard.com/espanol/musica/premios-tu-musica-urbano-2023-lista-de-ganadores-1235356240/. live.
  18. Bad Bunny Leads 2023 Latin American Music Awards Nominations: Complete List. Roiz. Jessica. Billboard. March 13, 2023. March 20, 2023. March 20, 2023. https://web.archive.org/web/20230320145402/https://www.billboard.com/music/latin/2023-latin-american-music-awards-nominations-list-1235285570/. live.
  19. Karol G Wins Big at 2023 Heat Latin Music Awards: Complete Winners List. Billboard. Jessica. Roiz. June 8, 2023. April 27, 2024. June 17, 2023. https://web.archive.org/web/20230617222027/https://www.billboard.com/music/latin/2023-heat-latin-music-awards-complete-winners-list-1235349451/. live.
  20. Web site: Desde Pedro Pascal a Karol G_ MTV MIAW 2023 revela la lista de nominados y nominadas. Los 40. Quililongo. Pascale. es. July 4, 2023. April 27, 2024. July 6, 2023. https://web.archive.org/web/20230706010215/https://los40.cl/2023/desde-pedro-pascal-a-karol-g-mtv-miaw-2023-revela-la-lista-de-nominados-y-nominadas-160299.html. live.
  21. News: El Premio ASCAP 2024. es. American Society of Composers, Authors and Publishers. April 25, 2024. April 25, 2024. https://web.archive.org/web/20240425170310/https://www.ascap.com/latinawards24. live.
  22. The 100 Best Songs of 2022. Rolling Stone. December 5, 2022. April 27, 2024. February 5, 2024. https://web.archive.org/web/20240205163021/https://www.rollingstone.com/music/music-lists/best-songs-2022-list-1234632381/. live.
  23. The Ultimate Rauw Alejandro Playlist: 30 Billboard Hits for His 30th Birthday. Billboard. Jessica. Roiz. January 10, 2023. April 25, 2024. es. January 17, 2023. https://web.archive.org/web/20230117073114/https://www.billboard.com/music/latin/rauw-alejandro-playlist-billboard-hits-1235196770/. live.
  24. Billboard Hot Latin Songs. Billboard. April 25, 2024. December 23, 2022. https://web.archive.org/web/20221223062424/https://www.billboard.com/charts/latin-songs/2022-10-08/. live.
  25. Baby Rasta Chart History (Hot Latin Songs). Billboard. April 25, 2024.
  26. Baby Rasta Chart History (Latin Rhythm Airplay). Billboard. April 25, 2024.
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  28. Rauw Alejandro Performs Eclectic Medley at 2022 Latin Grammys. Billboard. Flores. Griselda. November 17, 2022. December 8, 2022. December 8, 2022. https://web.archive.org/web/20221208230312/https://www.billboard.com/music/latin/rauw-alejandro-performs-saturno-medley-at-2022-latin-grammys-1235173290/. live.
  29. News: Rauw Alejandro Desafía La Lluvia Y Conquista El Foro Sol En Un Apoteósico 'Saturno World Tour'. LaCarteleraMx. Arbae. Danny. es. May 21, 2023. June 29, 2023. June 29, 2023. https://web.archive.org/web/20230629123022/https://lacarteleramx.com/resenas/rauw-alejandro-desafia-la-lluvia-y-conquista-el-foro-sol-en-un-apoteosico-saturno-world-tour/. live.
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