Pulse (magazine) explained

Editor:Jaimie Kaffash
Category:Medicine
Publisher:Cogora Ltd
Country:United Kingdom
Frequency:Monthly
Founded:1960

Pulse is a monthly news magazine and website on British primary care. It has been distributed without charge to general practitioners in the United Kingdom since 1960. Its stories are regularly picked up by national and regional newspapers.[1]

It is one of a number of magazines often referred to by GPs as "the comics".[2]

History

In 2000, the title was owned by Miller Freeman UK which went through some restructuring; the part of the business that continued to own Pulse was known as United Business Media (UBM).[3] In February 2012, UBM sold its agriculture and medical portfolios, including Pulse Media Ltd to the founders of Briefing Media for £10million, with the new business being known as Briefing Media Group.[4]

Pulse was bought by Cogora, an 'integrated media and marketing services' company in November 2013.[5]

Digital presence

Pulse is the name of the print version of the magazine, while the website is called PulseToday.

An award-winning app called 'Pulse Toolkit' provides GPs with clinical tools.[6] [7] [8]

Articles picked up by national media

Pulse carries surveys of GP opinions.[9] In 2005 its report that when more than 1,000 GPs were asked about their voting intentions, only one in 10 said they intended to vote Labour was reported prominently by the Daily Telegraph.[10] In 2007 its report that 19% of 309 GPs surveyed said they did not believe abortion should be legal was picked up by the Daily Mail and the Evening Standard.[11]

In 2015, a report into NHS England's personal health budget scheme was picked up by the BBC,[12] and The Guardian[13] among other publications.

Awards

Notes and References

  1. Web site: Pulse in the news. Pulse. 12 May 2015.
  2. News: Do GPs with special interests have a future in the NHS?. Daloni . Carlisle . 12 May 2015. Health Service Journal. 7 April 2008. registration.
  3. News: Miller Freeman to split magazines and web brands . Imelda . Michalczyk . . 8 June 2000 . 29 June 2015.
  4. News: Farmers Guardian is sold as UBM shifts from print . Katherine . Rushton . The Telegraph . 6 February 2012 . 29 June 2015.
  5. Web site: Cogora to Acquire Leading GP Brand 'Pulse' -- LONDON, November 1, 2013 /PR Newswire UK/ --. www.prnewswire.co.uk. 3 September 2015. Cogora. Limited.
  6. Web site: Save time during consultations with Pulse's free Toolkit app. Pulse Today. 3 September 2015. https://web.archive.org/web/20160822045924/http://www.pulsetoday.co.uk/home/pulse-launches-essential-free-toolkit-app-for-gps/20009880.article#.VZ_D3flVhHw. 22 August 2016. dead.
  7. Web site: Pulse Toolkit on the App Store. Apple iTunes. Cogora. 2 September 2017.
  8. Web site: Pulse Toolkit – Android Apps. Google Play. Cogora. 2 September 2017.
  9. News: Pulse launches major national survey of GP burnout. Pulse Today. 31 August 2018. en.
  10. News: Disillusioned doctors ready to turn on Labour at election. 12 May 2015. Daily Telegraph. 5 March 2005.
  11. News: Media Watch. 12 May 2015. Health Service Journal. 9 May 2007.
  12. News: NHS personal health budgets spent on holidays and horse riding. BBC News . September 2015 . 3 September 2015.
  13. News: NHS health budgets funding holidays, Nintendo consoles and a pedalo ride. The Guardian . September 2015 . 3 September 2015. Meikle . James .
  14. Web site: Winners of the PPA Independent Publisher Awards 2014. 3 September 2015. PPA. https://web.archive.org/web/20150907234648/http://www.ppa.co.uk/news/blog/ppa/2014/12/winners-of-the-ppa-independent-publisher-awards-2014/. 7 September 2015. dead.
  15. Web site: Middleton crowned at MJA Summer Awards. Medical Journalists' Association. 2 September 2017. 9 July 2015.
  16. Web site: PPA Awards 2017 2016 Winners. PPA Awards 2017. 27 May 2017. https://web.archive.org/web/20170429040720/http://www.ppa.co.uk/events/ppaawards2017/2016-winners/. 29 April 2017. dead.

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