Public Relations Institute of Australia explained

Public Relations Institute of Australia
Established:1949
Type:Professional association
Headquarters:Sydney, Australia
Region Served:Australia

The Public Relations Institute of Australia (PRIA) is a peak body for public relations and communication professionals in Australia. It promotes high ethical standards in the public relations and communication industry through accredited membership, resources, training, and recognition.

PRIA was founded in 1949. It sponsors the open access Asia Pacific Public Relations Journal. The organisation is a member of the Global Alliance for Public Relations and Communication Management.

Projects

In 2014, PRIA projects included advising on lobbyist legislation, increasing the use of valid measurement in PR, and offering career development and professional support resources to practitioners.[1] PRIA also offers member training and professional development, runs a consultancy registration scheme, organises conferences and networking events, and presents annual awards for outstanding programs (the Golden Target Awards).[2] [3]

Course accreditations

PRIA introduced accreditation of Australian public relations courses in the late 1980s and 1990s.[4] It identifies three core benefits to accreditation:[5]

PRIA continues to accredit courses for a five-year rolling period, but the Australian Government has not chartered the association and PRIA does not demand degrees from its members.[6]

Partnerships and sponsorships

When Deakin University began publishing the Asia Pacific Public Relations Journal in 1999, PRIA became a sponsor of the publication, and it continues its support today.[7]

PRIA is one of 25 founding members of the Global Alliance for Public Relations and Communication Management.[8]

In September 2014, PRIA announced a partnership with the International Special Events Society to enable PRIA members to earn professional development points by attending ISES events.[9]

History

When PRIA was established in 1949, Asher Joel was one of its founding members.[10]

PRIA established the annual Golden Target Awards in 1976, to recognise excellence in Australian public relations.[11] The University of Western Sydney's Ward Library is home to the winners collection which dates from 1998.[12]

When the Public Relations Council was formed in 2012, PR practitioners discussed whether Australia's PR industry was big enough for two peak bodies, generally concluding that the market could embrace both organisations.[13]

Presidents

The following persons have been presidents of PRIA:

Notes and References

  1. News: Ray Shaw to lead PRIA as new CEO . 25 October 2014 . https://web.archive.org/web/20141025125023/http://www.bandt.com.au/media/ray-shaw-lead-pria-new-ceo . 20 June 2014 . B&T . Neil . O'Sullivan .
  2. Book: Turnbull, Noel . How PR works... but often doesn't . 27 . 2010 . N.S. & J.S. Turnbull . 978-0-646-53625-5 . https://web.archive.org/web/20141026093008/http://noelturnbull.com/wp-content/uploads/2010/06/How-PR-works-but-often-doesnt.pdf . 26 October 2014 . dead . dmy-all .
  3. Book: Global Public Relations: Spanning Borders, Spanning Cultures . Alan R. . Freitag . Ahsli . Quesinberry Stokes . 100 . Routledge . 2009 . 978-0-203-89018-9 .
  4. . Public relations literature and scholarship in Australia: A brief history of change and diversification . 2013 . 10 . 1 . 9 . Jane . Johnston . Jim . Macnamara.
  5. Web site: PRIA . PRIA Accreditation for Educational Programs . 2014 . live . https://web.archive.org/web/20140923185850/https://www.pria.com.au/eventsawards/accreditation-for-educational-programs . 23 September 2014.
  6. News: The profession that dare not speak its name . . Stephen . Matchett . 14 July 2010.
  7. Web site: Journal Sponsorship . Deakin University . 2014-11-03.
  8. Web site: Members: Public Relations Institute of Australia (PRIA) . Global Alliance for Public Relations and Communication Management . 2014-11-03 . https://web.archive.org/web/20141028090347/http://www.globalalliancepr.org/website/member/public-relations-institute-australia-pria . 28 October 2014 . dead .
  9. News: PRIA and ISES partnership explained . https://web.archive.org/web/20141103081420/http://www.spicenews.com.au/2014/09/pria-ises-partnership-explained/. 3 November 2014 . Emma . Gardiner . 4 September 2014 . Spice News . 2014-11-03.
  10. Web site: Sir Asher Joel . 25 October 2014 . https://web.archive.org/web/20141025130519/http://www.pria.com.au/aboutus/in-honour/sir-asher-joel . dead . PRIA . 25 October 2014 .
  11. Web site: PRIA Golden Target Awards. https://web.archive.org/web/20140303035927/http://publications.crowtherblayne.com.au/pria-golden-target-awards/ . 3 March 2014 . Crowther Blayne & Associates 2014.
  12. Web site: Golden Target Award (GTA) past winners . PRIA . PRIA . https://web.archive.org/web/20141029095011/http://www.pria.com.au/eventsawards/cid/14/t/eventsawards/l/layout . 29 October 2014.
  13. Web site: Debate: Is Australian PR big enough for two industry bodies?. Marketing Mag . 6 November 2012 . https://web.archive.org/web/20130705232300/http://www.marketingmag.com.au/interviews/debate-is-australian-pr-big-enough-for-two-industry-bodies-26196/#.VE879K0cQy8 . 5 July 2013 .

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