Public Finance Balance of Smoking in the Czech Republic explained

The Public Finance Balance of Smoking in the Czech Republic was a 2001 report commissioned by Philip Morris's Czech division following concerns raised by the Czech health ministry that smoking's costs outweighed its fiscal benefits.[1] [2] The study was conducted by Arthur D. Little and found that smokers' early mortality and cigarette-tax revenue outweighed the costs of health-care and lost tax revenue from early death.[1] The study concluded through cost-benefit analysis "based on up-to-date reliable data and consideration of all relevant contributing factors, the effect of smoking on the public finance balance in the Czech Republic in 1999 was positive, estimated at +5,815 mil. CZK."[2]

On July 16, 2001, a leaked report associated with Philip Morris sparked widespread condemnation and intense criticism from various quarters, including politicians, anti-smoking activists, economists, and watchdog groups. In response to the backlash, Philip Morris disowned the report and issued an apology for its conclusions. Following this incident, economist Hana Ross conducted a study which revealed that smoking had a significant negative financial impact on the Czech government's budget, costing at least 14,455 million CZK (approximately $373 million) each year. This study effectively countered the report's argument that there were financial benefits from smoking-related deaths.

The report was unusual as historically, tobacco companies had denied the link between smoking and early mortality, whereas the report used early mortality as a selling point.[3] Though similar studies in Europe had been done a decade earlier, Philip Morris stated that it had canceled any new similar reports in countries including Poland, Slovakia, Hungary, and Slovenia.[4] [5] CNN reported that an Arthur D. Little representative had told them that Philip Morris had commissioned similar studies in Canada and the Netherlands, though Philip Morris stated it had no such on-going reports.[1]

The Czech Prime Minister, Miloš Zeman, had previously remarked on the financial advantages of smoking for the state budget. He humorously suggested that his smoking habit was a contribution to the state's fiscal stability, noting, "By smoking, I contribute to the stability of the state budget. By buying cigarettes, I increase state revenues, and when I die of lung cancer, the state won’t have to pay me a pension." Additionally, Zeman pointed out that smokers support the state budget through tobacco taxes and indirectly reduce state expenditures by having shorter lifespans, thereby diminishing the need for state-provided elderly care. [6] [7]

Report

The stated objective of the report "was to determine whether costs imposed on public finance by smokers are offset by tobacco-related tax contributions and external positive effects of smoking."[2]

Public relations timeline

Following the leak, the company initially defended the report. Philip Morris spokesman Remi Calvert stating that "It is very unfortunate that this is one aspect of the study that is being focused on"[8] adding that "We understand that it appears quite cold, but tobacco is a controversial product."[9] Robert Kaplan, director of communications at Philip Morris International stated that the report's purported death benefit was "just one point" and "was not the point we were emphasizing."[3]

The company subsequently apologized for the report. Kaplan later stated that "We are not in any way suggesting that the social cost of smoking is of benefit to society."[1] Steven Parrish, vice-president at Philip Morris, stating that "We understand that this was not only a terrible mistake, but that it was wrong. To say it's inappropriate is an understatement."[10] In an internal memo, CEO John R. Nelson agreed with critics that the report "exhibited a callous and cynical disregard of basic human values."[11] On July 26, 2001, Phillip Morris issued an apology in the Wall Street Journal:

For one of our tobacco companies to commission this study (AD Little Report concluding that smokers save the state money - by dying early) was not just a terrible mistake, it was wrong. All of us at Philip Morris, no matter where we work, are extremely sorry for this. No one benefits from the very real, serious and significant diseases caused by smoking. We understand the outrage that has been expressed and we sincerely regret this extraordinarily unfortunate incident. We will continue our best efforts to do the right thing in all our business, acknowledging mistakes when we make them and learning from them as we go forward.[12]

The release of the report was viewed as a setback for Philip Morris which had been making charitable donations to improve its public image.[13]

Reaction

"Further complicating life for the weekly opinion distributor is the overabundance of events and statements which invite comment, usually critical. So much folly, so little space."
—Waldo Proffitt, Sarasota Herald-Tribune
Mladá Fronta Dnes described the report as "first-class cynicism and hyena-ism" comparing it to how Nazis determined the value of life in Nazi concentration camps adding "What an offer: `come help us make money on the death of your citizens." The Sarasota Herald-Tribune described the report as "The Philip Morris Health Plan" comparing it to Jonathan Swift's A Modest Proposal.[14]

Following the report, anti-smoking groups placed ads in prominent newspapers such as the New York Times depicting a corpse with a price tag stating "$1,227, [£860] that's how much a study sponsored by Philip Morris said the Czech Republic saves on healthcare, pensions and housing every time a smoker dies".[10]

Academia
Politicians
Watchdogs

See also

References

Books
Journals

Further reading

External links

Notes and References

  1. News: CNN.com - Study for Philip Morris found smokers' early deaths helped Czech finances - Jul. 16, 2001. July 16, 2001. CNN. 13 August 2011.
  2. Web site: Public Finance Balance of Smoking in the Czech Republic. November 28, 2000. Arthur D. Little International, Inc.. Philip Morris CR a.s.. 13 August 2011. dead. https://web.archive.org/web/20111001035336/http://hspm.sph.sc.edu/courses/Econ/Classes/cbacea/czechsmokingcost.html. 1 October 2011.
  3. News: Smoking can seriously aid your economy . Sarah. Boseley. Kate Connolly . 17 July 2001. Guardian. 13 August 2011. London.
  4. News: Philip Morris Issues Apology For Czech Study on Smoking . The New York Times . 27 July 2001.
  5. Kmietowicz, 2001
  6. Building Blocks for Tobacco Control: a Handbook, p. 20
  7. News: Holley . David . August 5, 2001 . Philip Morris Angers Czechs With Tobacco Toll Report . . 13 August 2011.
  8. News: Fury over 'benefits of smoking' report. 17 July 2001. BBC . 13 August 2011.
  9. News: Smoking cuts elderly costs, and elderly . 20 July 2001. The Oregonian. Portland, Oregon. 8 November 2011. David. Sarasohn. David Sarasohn.
  10. News: Tobacco giant apologises to Czechs . The Guardian. Ellison. Michael. 27 July 2001. 13 August 2011. London.
  11. News: USATODAY.com - Tobacco's death benefits. 2001-07-23. USA Today. 13 August 2011.
  12. Strauss, p. 66
  13. News: Philip Morris is 'extremely sorry' for Czech study. English. Simon. 27 July 2001. The Telegraph. 13 August 2011. London.
  14. News: A Sweeping Concept – The Philip Morris Health Plan. Proffitt. Waldo. July 29, 2001. Sarasota Herald-Tribune. F2. Editorial reaction I have seen has not recognized the full potential and significance of the Philip Morris policy. It is, no pun intended, truly breathtaking. There has been nothing comparable since Jonathan Swift's Modest Proposal in 1729..
  15. Web site: Justice: What's The Right Thing To Do? Episode 02: "PUTTING A PRICE TAG ON LIFE" . 19 September 2021 . en . Sep 8, 2009 . Harvard.
  16. Book: Sandel . Michael J. . Justice : what's the right thing to do? . 2009 . Farrar, Straus and Giroux . New York . 0374532508 . 42 . 1st . 19 September 2021 . Sandelbook . The benefits of lung cancer.
  17. Web site: Letter. Feinstein. Dianne. July 17, 2001. Legacy Tobacco Documents Library. University of California. 13 August 2011.
  18. News: Czechs Debate Benefits of Smokers' Dying Prematurely. Green. Peter S.. July 21, 2001. The New York Times. 13 August 2011.
  19. News: Study for Philip Morris found smokers' early deaths helped Czech finances - Jul. 16, 2001. July 16, 2001. CNN. 13 August 2011.
  20. http://news.bbc.co.uk/olmedia/1440000/audio/_1442555_smoking06_daynard.ram Richard Raynard, Tobacco Products Liability Project

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