PBSC Urban Solutions explained

PBSC Urban Solutions Inc.
Logo Alt:PBSC Urban Solutions
Type:Private
Industry:Bicycle-sharing systems
Founder:Société en commandite Stationnement de Montréal (SCSM)
Hq Location City:Longueuil, Quebec
Hq Location Country:Canada
Area Served:Worldwide
Brands:Iconic, Boost, Fit, E-Fit

PBSC Urban Solutions, formerly the Public Bike System Company, is an international bicycle-sharing system equipment vendor with their headquarters based in Longueuil, Quebec. The company develops bicycle-sharing systems, equipment, parts, and software, and sells its products to cities in Canada, the United States, the United Kingdom, Spain, Brazil and more.[1] [2] [3] The company has sold about 100,000 bikes and 9,000 stations to 45 cities.[4] [5] [6]

Public Bike System Company (PBSC) was initially created by the City of Montreal[7] [8] to supply and operate its public bike share system under the brand Bixi (later becoming Bixi Montréal), which was introduced in 2009.[9] The name 'Bixi' is a portmanteau of 'bicycle' and 'taxi'. Starting in 2010, PBSC began to export the Bixi brand of bike-share systems to various other cities.

Bruno Rodi purchased the international division in April 2014 and renamed the company to PBSC Urban Solutions.[10] [11] (Montreal's on-the-ground Bixi bike-share operations were not included in the sale, and were reorganized under the Bixi Montréal name.) In 2015, he sold the majority share to Luc Sabbatini, who became CEO.

On May 17, 2022, Lyft, Inc. acquired PBSC Urban Solutions for $160 million.[12]

History

In 2007, the city of Montreal published the "Reinvent Montreal" transportation plan, which featured a bike sharing system as a method of reducing automobile dependence. To design and operate the new system, the city created the Public Bike System Company (PBSC). This was a private non-profit company overseen by Stationnement de Montréal (the Montreal parking authority).[13]

After the 2008 implementation of the system in Montreal, solutions like Bixi began expanding around the world. PBSC's systems are now found across North America, Latin America, Europe and more.

In May 2009, the system began operation in Montreal, with 3000 bicycles and 300 stations.[14] After several expansions and the integration of electric bikes, in 2021 the Montreal system has 9,092 bikes and e-bikes and 750 stations.[15] [16]

From June to September 2009, the system was introduced in a pilot study in Ottawa/Gatineau.[17] This was followed by operations in Melbourne, Australia from May 2010,[18] Minneapolis (MN), in June 2010,[19] and London in July 2010.[20] PBSC launched on the Washington State University campus in August 2010, in Washington, D.C. & Arlington under the name "Capital Bikeshare" in September 2010.

In 2011, PBSC implemented a bike-sharing system in Boston under the name "Hubway" and in Toronto, under the name "Bike Share Toronto".[21]

In 2012, the company expanded to Chattanooga, USA.[22]

In 2013, the company continues its expansion in the United States by implementing systems in Chicago,[23] New York and Aspen.[24]

In 2014, PBSC Urban Solutions expands its activities to Guadalajara, Mexico where it deploys 1,276 bikes and 122 stations. As of 2021, the city has 3,200 bikes and 305 stations.[25]

On January 20, 2014, the company filed for bankruptcy in Montreal, citing $46 million in debt. Part of the issue in the bankruptcy was that Chicago and New York were withholding $5 million in payments because of software issues with the docking stations.[26] [27] Over the course of 2014, Bruno Rodi purchased the international division of Bixi and renamed it to PBSC Urban Solutions. Luc Sabbatini became CEO of the company in January 2015.[28]

In 2015, the company announced that it was making a $2 million investment in Research & Development.[29] That same year, PBSC rolled out its solutions in Toluca, Mexico[30] and announced the expansion of its existing networks in London, Chicago,[31] Washington[32] and Guadalajara.

In 2016, PBSC Urban Solutions added a new pedal-assist electric bike to its portfolio, and rebranded two of its existing bikes. That same year, the company implemented its solution in Kona, U.S. and expanded in Toronto,[33] Chicago, Washington and Aspen.

In 2017, the company deployed its first system in Brazil in the city of Recife, which consisted of 800 bikes and 80 stations. The company also rolled out its systems in Detroit,[34] Louisville,[35] Tucson[36] & Honolulu[37] in the United States, and Aruba in the Caribbean.

In 2018, the company announced a second R&D investment of more than $5 million. New systems were launched in Valence,[38] France and Nicosia, Cyprus' capital. Thanks to its partnership with Tembici and Itaú Unibanco operators, PBSC expanded its network in Brazil with the deployment of 9,000 bikes in several cities:[39] Rio de Janeiro, São Paulo,[40] Porto Alegre, Vila Velha and Salvador.

In 2019, PBSC Urban Solutions was awarded a 7,000 bike contract in Barcelona, 1,000 of them being electric assisted bikes.[41] [42] The same year the company expanded to Monaco,[43] Buenos Aires in Argentina, and Santiago in Chile.[44] It also extended some of its existing systems, including BIXI in Montreal, We-Cycle in Aspen and Libélo in Valence.[45]

In 2020, PBSC entered the Middle East with the launch of Careem Bike, a fully electric system, in Dubai.[46] In the same year, it also implemented its solution in San Sebastian, Spain.

In 2021, PBSC broadened its activities in several cities around the world: Abu Dhabi in the United Arab Emirates, Clermont-Ferrand in France,[47] Sibiu in Romania,[48] Quebec City in Canada[49] and in Brasilia, the capital of Brazil.[50]

In 2022, the company reached new territories in Colombia and Romania, rolling out its solutions in the cities of Pittsburgh,[51] Bogota,[52] [53] Dej, and Sibiu.[54] It also expanded some of its existing networks, including BIXI in Montreal, Careem Bike in Dubai,[55] Santander Cycles in London,[56] Bike Share Toronto in Toronto, Biki in Honolulu, àVélo in Québec City, Bike Itau in São Paulo, and Libélo in Valence.

On April 19, 2022, Lyft announced that it had reached an agreement to acquire PBSC.[57] The transaction closed on May 17, 2022.

In 2023, PBSC Urban Solutions launched bicimad, a fully electric system in Madrid, Spain, and Biki in Valladolid, Spain.

Original developers

Current systems

The cities that currently use PBSC bike-share systems are listed below:[68]

City Country Launch date System nameStations Bikes
Abu Dhabi2021
Aruba Aruba2017Green Bike Aruba8100
2013WE-cycle82430
Austin, Texas2024CapMetro Bikeshare76494
Barcelona2019Bicing5197,000
Boston, Massachusetts2011Bluebikes1581,461
Bogota2022Tembici3003,300
Brasilia2021Tembici70500
Buenos Aires2019 4004,400
2012 Bike Chattanooga43458
2013 619 6,387
Clermont-Ferrand2021C.vélo57680
2013 CoGo70614
Curitiba2023Tembici50500
Dej2023Dej velo city16221
2017 MoGo79679
Dubai2020Careem Bike1751,750
2014 MiBici3053,200
Honolulu, Hawaii[69] 2017Biki1361,288
Hunedoara2024VeloCorvin12189
Kona, Hawaii2016Hawaii Island Bikeshare23209
A Coruña2022bicicoruña55606
London2010 Santander Cycles839 13,850
Louisville, Kentucky2017LouVelo39321
Madrid2023bicimad6117,500
Medina2024Careem Bike60500
Moinesti2024Moinesti Bike City8121
Monaco2019MonaBike43400
Montreal, Quebec Canada2009Bixi Montréal86510,079
New York, New York2013458 7,000
Nicosia2018Velespeed43410
Nordelta2022Tembici20200
Pittsburgh2022POGOH60583
Porto Alegre2018Bike Itaú41410
Quebec City, Quebec 2021àVélo74780
Recife2017Bike Itaú80800
Rio de Janeiro2018Bike Itaú2603,100
Salvador2018Bike Itaú50400
San Sebastian2011Dbizi46461
Sântana2022velo Sântana890
Santiago Chile2019Bike Santiago3503,901
São Paulo2018Bike Itaú2603,100
Sibiu2022Sibiu Bike City57650
Toronto, Ontario Canada2011Bike Share Toronto8409,000
Tucson, Arizona2017Tugo41330
Valence2018Libélo45306
Valladolid2023Biki971,678
Washington, D.C.2010Capital BikeShare3955,932

Equipment

A complete station is made up of a payment kiosk, bikes, and bike docks (where the bikes are locked). A station can be installed and configured in about half an hour; no excavation is required beforehand. Ordinary stations use solar power during the day and a rechargeable battery at night. Stations which can charge e-bikes, however, must be connected to an electrical power source.

In 2021, the We-Cycle in Aspen, Colorado began a pilot program with Skyhook Solar, utilizing solar charging stations to power e-bike docks and charge e-bikes. The program has been a success and We-Cycle has added Skyhook Solar Stations to several of its e-bike docks throughout the Roaring Fork Valley.[70]

Bike docks

Bike docks hold and lock the bikes when they are not in use. Each dock includes a button which can be used to notify staff if a bicycle is defective. There are different types of stations:

Payment kiosks

PBSC's payment kiosks are touchscreen-operated; most of them accept credit cards for short-term rentals. Users can unlock bikes using a numeric one-time PIN number generated by the payment kiosk or an app. Long-term subscribers also have the option to unlock a bike using a subscriber key, which works using contactless RFID ("tap") technology.

Bikes

The bicycles are utility bicycles; they have a unisex step-through frame with an upright seating position. They are equipped with grip-shifter-operated internally-geared hubs, drum brakes, mudguards/fenders, chain guard, generator lights, and a front rack.

The one-piece aluminum frame and handlebars conceal cables and fasteners, in an effort to protect them from vandalism and inclement weather. The tires are designed to be puncture-resistant and are filled with nitrogen to maintain proper inflation pressure longer.[71] Twin LED rear lights are integrated into the robust frame, which weighs approximately 18 kg. The bikes were designed by Michel Dallaire; they are built in the Saguenay, Quebec region by Cycles Devinci.Four bike models are available. These include:[72]

The "BOOST" and the "E-FIT" each include a 250 watt motor.

Each bike is also equipped with PBSC's patented anti-theft locking device.[73] It can charge e-bikes batteries and communicate data in real-time to the control center.

Multimodal solution

The multimodal solution is a technology designed to dock and charge various vehicles (bikes, e-scooters, e-bikes) at a single station, by installing PBSC's patented locking device on the vehicles.[74]

Technologies

PBSC mobile app

The official PBSC bicycle-rental app is now called "PBSC"; it was formerly called "CycleFinder".[75] [76] It can be used to unlock bikes (with the QR code), find nearby stations, find available bikes or empty docks, find a route to a destination, and more, all in real time.[77]

The app can be customized to each city's operators.[78] [79]

Transit App

PBSC Urban Solutions also has a partnership with "Transit App";[80] this app can also be used to find stations and unlock bikes.[81]

Comet

Comet is a software program developed by PBSC. The control center allows operators to manage in real-time the system as it is connected to every station and bike. The software shares data about the system's bikes and stations status (need for maintenance, station current capacity), location of bikes, user profile (regular or occasional users).[82]

2014 bankruptcy

In 2013, PBSC began having financial problems; the company filed for bankruptcy in early 2014.[83] [84] In January 2014, Bixi filed for bankruptcy in Montreal, citing $46 million in debt. Part of the issue in the bankruptcy was that Chicago and New York were withholding $5 million in payments because of software issues with the docking stations. In February 2014, the city of Montreal bought all Bixi assets, with the intention of selling the international division of the bankrupt company.[85] On April 9, 2014, Bruno Rodi, a Quebec businessman, bought Bixi's international division for $4 million[86] and renamed it PBSC Urban Solutions.[87] [88]

Operational difficulties

Several cities experienced hurdles in implementing Bixi systems.

A trial implementation in Ottawa and Gatineau took place in the summer of 2009, with 50 bikes and four stations available until September 2009. While the trial was successful, they did not return in 2010 since no company wanted to manage the project as the National Capital Commission wanted the contractor to buy the bicycles and locking stations.[89] The project was revived, however, and 100 bikes and 10 stations were launched in spring 2011.[90]

Bixi's franchise in central Boston includes the right to negotiate to expand the system to neighboring municipalities. Central Boston will be served by a network that includes 2,500 bikes, and 290 stations with 3,750 docking spaces, with the potential to expand to a 5,000-bike system. The system was delayed, partly because of a lack of funding, but launched in Spring 2011 with 610 bikes and 61 stations.[91] It has since grown into the neighboring communities of Brookline, Cambridge and Somerville. They had initially planned to set up a Bixi system directly, but now are using Alta Bicycle Share, of Portland, Oregon, to set it up.[90] Alta Bicycle Share uses the same bicycles and stations that are used in Bixi through the Public Bike System Company.[92]

The Bixi system in Montreal experienced some initial difficulties less than two months after its introduction in 2009, with damage and vandalism to some of the bikes. The newspaper La Presse reported on July 5, 2009, that one in five bikes had been damaged and 15% of bike racks are defective. Stationnement de Montréal communications director Michel Philibert stated the organization plans to reinforce racks and is testing prototype designs.[93] Designer Michel Dallaire stated it never occurred to him that people would try to break the stations to steal bikes.[94] There have since been no significant damage or vandalism issues reported in any of the installations of Bixi.

In 2012 a legal dispute over software from 8D Technologies led to implementation delays for Chattanooga, New York and San Francisco.[95]

In 2013 it was reported that the Toronto Bixi system was facing financial troubles and would be operated by Toronto Parking Authority in 2014 under a different name. The system had only paid back $600,000 of its $4,500,000 start up loan.[96] The unexpectedly rapid expansion of export business created cash flow problems for the parent company, PBSC Urban Solutions, which attempted to sell its international operations in June.[97]

Effects

A study published in the American Journal of Public Health reports observing:[98]

a greater likelihood of cycling for those exposed to the public bicycle-share program after the second season of implementation (odds ratio = 2.86; 95% confidence interval = 1.85, 4.42) after we controlled for weather, built environment, and individual variables.In 2021, a study by Colorado State University in the United-States reported that the usage of bike share systems resulted in a calculated reduction of 4.7 premature deaths, 737 DALYS (disability-adjusted life years) and 36 million dollars (USD) in health economic impacts across the country annually.[99]

See also

Notes and References

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  12. News: Lyft, Inc. completed the acquisition of PBSC Urban Solutions Inc. for approximately $160 million.. MarketScreener. 2023-01-01. en-US.
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