Psyop (company) explained

Psyop, Inc.
Type:Private corporation
Foundation: in New York City, United States
Location City:New York City & Los Angeles
Location Country:United States

Psyop is a production studio with offices in New York City, Los Angeles, Berlin and Stuttgart.

History

Psyop was founded in 2000 by Marco Spier, Marie Hyon, Todd Mueller, Kylie Matulick and Eben Mears in New York City.[1] In 2013, Psyop opened Psyop Games, a video game publishing division run by Muse Games co-founder Brian Kehrer.[2] In 2022, Psyop launched in Germany with offices in Hamburg and Stuttgart.

Original Productions

In 2015, Psyop released an animated series, "Grandma's Cats Are Trying To Kill Her," in collaboration with DreamWorks Animation.[3]

In 2016, Psyop launched a VR experience, "Kismet," a virtual fortune-telling machine for HTC Vive, Oculus Rift, and PlayStation VR headsets.[4]

In 2019, Psyop released a dating simulator, I Love You Colonel Sanders! A Finger Lickin’ Good Dating Simulator, in collaboration with KFC.[5]

In 2020, Psyop, working with Supercell company, produced a short film Lost & Crowned, was uploaded on September 12, 2020, and qualified for Oscars recognition in December.[6] They also collaborated on Absolut's It's In Our Spirit campaign, which was recognized for its motion design.[7] [8]

In 2022, during a Dead by Daylight developer livestream on May 17, it was announced that the game's developer, Behaviour Interactive, would be collaborating with Psyop to produce a dating sim spinoff titled Hooked on You: A Dead by Daylight Dating Sim.[9]

Notes and References

  1. Web site: Price. Erik. Psyop Makes Ads You Actually Want to Watch. Esquire Magazine. September 26, 2012. https://web.archive.org/web/20131101210152/http://www.esquire.com/features/best-and-brightest-2009/psyop-profile-1209. November 1, 2013. dead.
  2. Web site: Fighting Malaria With A Video And Game That Show The Nightmare Of The Disease. Rae Ann. Fera. December 13, 2013. Fast Company. October 24, 2019. https://web.archive.org/web/20191024093231/https://www.fastcompany.com/3023329/fighting-malaria-with-a-video-and-game-that-show-the-nightmare-of-the-disease. October 24, 2019. live.
  3. Web site: Wolfe. Jennifer. Psyop's 'Grandma's Cats' Launches on DreamWorksTV. Animation World Network. October 24, 2019. https://web.archive.org/web/20170105091345/http://www.awn.com/news/psyops-grandmas-cats-launches-dreamworkstv. January 5, 2017. live.
  4. Web site: Jagneaux. David. Visit 'Kismet' in VR for Daily Fortune Telling, Tarot Cards, and Horoscopes. UploadVR. October 24, 2019. https://web.archive.org/web/20170516225934/https://uploadvr.com/kismet-vr-daily-fortune-telling-tarot-cards-horoscopes/. May 16, 2017. live. May 2, 2016.
  5. Web site: Carpenter. Nicole. KFC. . October 24, 2019. https://web.archive.org/web/20190927164912/https://www.polygon.com/2019/9/10/20858760/kfc-colonel-sanders-dating-simulator-steam-release. September 27, 2019. live. September 10, 2019.
  6. News: Animated short 'Lost & Crowned' scores Oscar qualification . 20 December 2020 . AnimationXpress . 7 December 2020.
  7. News: Spary . Sara . In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic . 20 December 2020 . Ad Week . 23 November 2020.
  8. News: Lee . Giacomo . The best motion design adverts of 2020 . 20 December 2020 . Creative Boom . 11 December 2020.
  9. Web site: Dead by Daylight | 6th Anniversary Broadcast . .

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