| The Promise of a New Day | |
| Cover: | Paula Abdul The Promise.jpg |
| Type: | single |
| Artist: | Paula Abdul |
| Album: | Spellbound |
| Studio: |
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| Genre: | |
| Length: |
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| Producer: |
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| Prev Title: | Rush Rush |
| Prev Year: | 1991 |
| Next Title: | Blowing Kisses in the Wind |
| Next Year: | 1991 |
"The Promise of a New Day" is a song by American singer and entertainer Paula Abdul, recorded for her second studio album Spellbound (1991) and services as the album's opening track. The track, written by Abdul, Peter Lord, Sandra St. Victor, and V. Jeffrey Smith and produced by Lord and Smith, was released as the album's second official single on July 5, 1991 to radio in the United States.[3] The song lyrically finds the singer singing optimistically about a relationship, with a vague sub-context of improvement of the world.[4] It was also her first single released under her own label, Captive Records.[5]
Despite mixed critical reception, "The Promise of a New Day" became another hit single for Abdul. It hit number one on the US Billboard Hot 100 in September 1991, becoming Abdul's sixth and final number one song on the chart as of 2024. Internationally, the track proved to be a more minor commercial success, hitting the top ten in Canada, top-twenty in Finland, and top-forty in Australia, Belgium, the Netherlands, New Zealand, and Sweden.
In an interview with Songfacts, when asked how the song came to be, co-writer Peter Lord said, "Paula had an idea for the title and feel for the song and we built it from there."[6]
The song received mixed to positive reviews from music critics. In a review of Spellbound for the New York Times News Service republished in The Dispatch, Simon Reynolds said that the track "feebly gestures at the social-awareness-by-numbers of Janet Jackson's second album Rhythm Nation 1814."[7] Billboard gave the track a positive review saying it is a "a lyrically uplifting ditty that percolates with an insinuating, new jack-ish groove."[8] Dave Sholin of Gavin Report reviewed it favorably saying, "Backed by an intriguing beat, America's most lovable singer/dancer/choreographer provides another new twist to her familiar sound."[9]
"The Promise of a New Day" debuted at number40 on the US Billboard Hot 100 chart on the week ending July 20, 1991, claiming the spot of "Hot Shot Debut," meaning the highest new entry.[10] The following week, the single climbed to No. 26, with this week claiming the Greatest Airplay Gainer.[11] The song reached No. 1 on the chart on September 14, 1991, and ended the reign of Bryan Adams' long-running No. 1 hit, "Everything I Do (I Do It For You)". The following week, it fell to No. 5, and departed the top 40 only four weeks later. It was Abdul's sixth chart-topping single, and her last No. 1 single to date.[12] Its rapid fall from the number one spot was attributed to have been from the implementation of Nielsen SoundScan by Billboard in 1991, which provided more accuracy and was more sales-oriented; this affected other titles such as Roxette's "Fading Like a Flower (Every Time You Leave)".[13] Abdul's declining success as a recording artist was shown in preceding singles, as she would only reach the top-40 four more times.
The video was directed by Big TV!,[14] a duo made up of Andy Delaney and Monty Whitebloom and of which would be the first of multiple times of Abdul working with them. The live waterfall and tropical footage were filmed on location in Hawaii, but Abdul was unable to attend filming due to prior commitments. Filming and production took place on July 8, 1991,[15] [16] in which Abdul and a number of background dancers filmed on a sound stage in Los Angeles, in which it would be edited in the video through green screen. The video would be released on August 17, 1991 on MTV as an exclusive,[17] where it was shortly placed on heavy rotation.[18]
The video attracted controversy due to the fact that special lenses were used to film the video. This method was in order so that editors could fit in more dancers but unintentionally made Abdul taller and a lot more thinner than what she actually was.[19] The video was later mocked on In Living Color, where it was parodied as "Promise of a Thin Me" and took jabs at Abdul's singing voice and also fat-shamed her.[20]
Canadian cassette single[23]
Australian 7-inch single[24]
Japanese mini-CD single[25]
A. "The Promise of a New Day" (7-inch edit) – 4:13
B. "The Promise of a New Day" (West Coast 7-inch edit) – 3:55
UK CD single[29]
A1. "The Promise of a New Day" (West Coast 12-inch) – 5:35
B1. "The Promise of a New Day" (extended club version) – 6:50
B2. "The Promise of a New Day" (album version) – 4:32
| Chart (1991–1992) | Peak position | |
|---|---|---|
| Canada Retail Singles (The Record)[31] | 8 | |
| Canada Contemporary Hit Radio (The Record) | 1 | |
| Europe (European Dance Radio)[32] | 13 | |
| Finland (Suomen virallinen lista)[33] | 15 | |
| Netherlands (Dutch Top 40 Tipparade)[34] | 2 | |
| US Top 40 Radio Monitor (Billboard)[35] | 5 | |
| US Top 100 Pop Singles (Cashbox)[36] | 1 | |
| US Adult Contemporary (Gavin Report)[37] | 18 | |
| US Crossover (Gavin Report)[38] | 4 | |
| US Top 40 (Gavin Report)[39] | 1 | |
| US Adult Contemporary (Radio & Records)[40] | 26 | |
| US Contemporary Hit Radio (Radio & Records)[41] | 1 |
| Chart (1991) | Position | |
|---|---|---|
| Canada Top Singles (RPM)[42] | 32 | |
| Canada Adult Contemporary (RPM)[43] | 91 | |
| US Billboard Hot 100[44] | 41 | |
| US Top 50 Pop Singles (Cashbox)[45] | 19 | |
| US Top 40 (Gavin Report)[46] | 23 | |
| US Contemporary Hit Radio (Radio & Records)[47] | 19 |
| Region | Date | Format(s) | Label(s) | |
|---|---|---|---|---|
| United States | July 5, 1991 | Radio | Virgin | |
| United Kingdom | August 19, 1991 | [48] | ||
| Japan | August 21, 1991 | Mini-CD | [49] |
