Project Pink Blue Explained

Project Pink Blue
Type:Non-profit
NGO
Headquarters:Abuja, Nigeria
Services:Cancer Awareness, Free Cancer Screenings, Patient Navigation, Palliative Care and Advocacy.
Leader Title:Founder
Leader Name:Runcie C.W Chidebe
Founded:Started as a NYSC community development project in 2013 by Runcie C. W. Chidebe in Abuja
Location:Nigeria
Fields:Health care.

Project Pink Blue, registered as Health & Psychological Trust Centre is a cancer nonprofit engaged in raising cancer awareness, patient navigation, advocacy and free breast and cervical cancer screening for women living in poverty. The organization launched Nigeria's first patient navigation in 2015 and a toll- free telephone centre 08000CANCER in 2016 [1] Project PINK BLUE won the SPARC Metastatic Breast Cancer challenge grant by Union for International Cancer Control and Pfizer Oncology in Lisbon, Portugal.[2] [3]

History

Project Pink Blue started in 2013 as a National Youth Service Corps (NYSC) community development project,[4] [5] known as Project Pink[6] through which Runcie C. W. Chidebe, carried out a breast and cervical cancer awareness and screening[7] for 165 women in Kabusa community, a suburb of Abuja. In 2014, the organization included prostate cancer on her mandate and became known as Project Pink Blue, and was incorporated with Corporate Affairs Commission (CAC) of Nigeria.

The organization has frequently used public figures[8] and celebrities like Korede Bello,[9] Chidinma Ekile,[10] Oge Okoye, Annie Idibia,[11] and others to bring the message about early dictation and treatment to limelight.

BCNPP

In January 2015, Project Pink Blue sets up the first Nigerian Patients Navigation programme known as Breast Cancer Navigation and Palliative Programme[15] (BCNPP).

World cancer day

Project Pink Blue organizes world cancer day every February for the past four years.[16] The event featured road walk, free cancer screening and symposium with dignitaries such as a veteran Nigerian broadcaster Sadiq Daba.[17]

08000CANCER

On 2 December 2016, the organization launched the first Nigerian cancer toll-free line known as 08000CANCER or 08000226237.[18]

Abuja Breast Cancer Support Group

Project PINK BLUE chose the occasion of World Cancer Day to launch the Abuja Breast Cancer Support Group - the city's first patient support group. The milestone achievement was commemorated with a medal-giving ceremony for breast cancer survivors attended by leaders from the cancer control community as well as His Royal MajestyDr. Kabiru Musa, the Emir of Azara.

Upgrade Oncology

Project PINK BLUE launched the Upgrade Oncology programme during the 2018 World Cancer Day activities. The Upgrade Oncology is a capacity development program focused on improving cancer treatment and care through the provision of medical oncology training, update/top-up trainings, development of medical oncology curriculum, review and domestication of the treatment guidelines for better cancer care in Nigeria.

Men on Blue

Men on Blue is a health intervention focused on breaching the gap of awareness, education and screening for prostate cancer in Nigeria.[19]

Advocacy

Project PINK BLUE also used the Day to call on the Federal government to set up a national agency for cancer control, urging decision-makers to make cancer control a national health priority.[20]

Project Pink Blue has directly impacted 1,235[21] women and men through screening and enlightened over a million[22] people in Africa through Radio, Television and Social Media campaign. Besides awareness campaigns, the group supports cancer patients through fundraising. It was through one such fundraising event that the NGO raised around 5.5m naira (£14,000) in cash and 9m naira in drug support to enable Comfort Oyayi Daniel to have her chemotherapy when her savings ran out.[23] In November 2017, the nonprofit led some breast cancer patients and survivors to Nigeria's National Health Insurance Scheme (NHIS) to advocate for the expansion of insurance coverage for cancer drugs and services.[24]

Grants and awards

Partnerships

The organization has partnered with:

Affiliations

Project Pink Blue is a member of Union for International Cancer Control, Geneva, Switzerland; partner to Federal Ministry of Health in Nigeria; voting member, CIVICUS World Alliance for Citizen Participation, Johannesburg, South Africa; Member of the World Health Organization's Partnership for Maternal, Newborn & Child Health.

External links

Notes and References

  1. News: Hassan. Zagi. Breast Cancer: NGO trains 42 nurses, others, launches toll free centre. 20 December 2016. www.authorityngr.com. Authority. 8 December 2016.
  2. Web site: SPARC grant awardees - Meet Runcie from Nigeria. www.uicc.org. UICC. 20 December 2016.
  3. Web site: UICC and Pfizer award 20 grants totaling $760,000 to address the needs of metastatic breast cancer patients worldwide UICC. www.uicc.org. Union for International Cancer Control(UICC). 20 December 2016.
  4. Web site: CHIEF EXECUTIVE/FOUNDER PROJECT PINK BLUE VISITS DAVID OMENUKOR FOUNDATION. davidomenukor. 19 December 2016.
  5. Web site: Nigerian Youths and the Cancer Fight;a Project Pink Initiative... www.shalliespurplebeehive.com. 19 December 2016.
  6. Web site: Project PINK BLUE Inspirational Story. YouTube. 19 December 2016. 27 June 2014.
  7. Web site: Project PINK: Breast & Cervical Cancer Awareness & Free Screening by CHIDEBE, Runcie C.W.. YouTube. 19 December 2016. 17 October 2013.
  8. News: Mama Taraba Joins Annie Idibia, Toke Makinwa, Chidinma others in Walk Against Cancer. 20 December 2016. Abusidiqu. Abusidiqu. 6 February 2016.
  9. News: Everbeta. Tega. Pink October Walk, Race And Cycling Against Cancer To Hold Saturday Oct 3rd In Lagos. 20 December 2016. OMOJUWA.COM. Omojuwa. 28 September 2015.
  10. Web site: WCD: We Can. I Can.. www.worldcancerday.org. World Cancer Day. 20 December 2016.
  11. News: Administrator. Photos: Project Pink Blue Initiative. 20 December 2016. lamodespot.com. La Monde. 12 October 2016.
  12. News: Onumah. Chdio. World Cancer Day 2016: Join the Walk, Race & Cycle against cancer. 20 December 2016. www.chidoonumah.com. Chido Onumah. 27 January 2016.
  13. News: Pink October walk, race, and cycling against cancer holds Saturday - Premium Times Nigeria. 20 December 2016. Premium Times Nigeria. Premium Times. 30 September 2015.
  14. News: Global Day of Citizen Action: Shinkafi demands accountability from leaders. 20 December 2016. Post-Nigeria. Post Nigeria. 18 May 2015.
  15. News: Project PINK BLUE sets up Nigeria's first patient Navigation to fight cancer. 20 December 2016. www.chidoonumah.com. Chido Onumah. 17 June 2016.
  16. News: francis. chinyere. Project Pink Blue commemorates World Cancer Day by Raising Awareness against Cancer & Supporting Patients - BellaNaija. 24 February 2018. www.bellanaija.com. 5 February 2018.
  17. News: Daily. Trust. World Cancer Day. 24 February 2018. Media Trust Limited. 13 February 2018.
  18. News: Roy. Dotun. Organisation Launches Nigeria's First Breast Cancer Patient Navigation and Toll-Free Telephone Centre. 20 December 2016. Dotunroy.
  19. Web site: bellanaija . Project PINK BLUE & ACT Foundation roll out #MenOnBlue Initiative to Help Raise Awareness on the fight against Prostate Cancer . bellanaija.com . © 2018 Bella Naija. . 23 December 2018. 2018-07-16 .
  20. News: https://web.archive.org/web/20170204185703/https://www.businessdayonline.com/ngo-seeks-establishment-national-cancer-control-agency/ . NGO seeks establishment of National Cancer Control Agency . 4 Feb 2017 .
  21. News: Join Annie Idibia, Esther Audu, Madu Moc & Others as they Lead the Walk Against Breast Cancer in the Pink October Walk. 20 December 2016. BellaNaija. BellaNaija. 7 October 2016.
  22. Web site: Runcie C.W. Chidebe. www.ghdonline.org. 20 December 2016.
  23. News: Unah. Linus. 'I thought cancer was a disease for the elderly': tackling Nigeria's 80% mortality rate. 9 April 2017. The Guardian: Global health innovation - global development professionals network. 20 March 2017.
  24. News: Ayodamola. Owoseye. NHIS to expand access to affordable cancer treatment – Official. 28 December 2017. Premium Times. Premium Times. November 29, 2017.
  25. Web site: Runcie C.W. Chidebe. www.ghdonline.org. 20 December 2016.
  26. Web site: Grants. www.uicc.org. UICC. 20 December 2016.
  27. News: Join Annie Idibia, Esther Audu, Madu Moc & Others as they Lead the Walk Against Breast Cancer in the Pink October Walk. 20 December 2016. BellaNaija. Bella Naija. 7 October 2017.
  28. News: Breast Cancer: NGO trains 42 nurses, others, launches toll free centre. 20 December 2016. www.authorityngr.com. 8 December 2016.
  29. News: Breast Cancer: NGO trains 42 nurses, others, launches toll free centre. 20 December 2016. www.authorityngr.com. Authority. 8 December 2016.
  30. Web site: Jumia partners with Project Pink Blue for Breast Cancer Awareness Month. Jumia Lounge. 20 December 2016. 10 October 2016.

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