Profound Lore Records | |
Founded: | May 2004 |
Founder: | Chris Bruni |
Genre: | Extreme metal, heavy metal, experimental |
Country: | Canada |
Location: | New Hamburg, Ontario |
Profound Lore Records is a Canadian independent record label founded in May 2004. The label is known for publishing extreme metal and experimental artists.[1] [2]
It "began as the 'hobby-like venture' of a few friends but, over the past six years, the label has evolved into a one-man enterprise, shaped a distinct 'aesthetic identity' and provided owner Chris Bruni with a full-time job."[3] Notable artists who have published their work by the label include Agalloch and Bell Witch.[4] [5]
The label has been described as having imbued brand loyalty to some fans.[6] The label received criticism from The A.V. Club for distributing National Socialist black metal artists.[7]