Produkt Explained

Produkt
Birth Name:Joseph R. Guerrido
Birth Date:10 April 1986
Birth Place:Bronx, New York, U.S.
Genre:Hip Hop, Rap
Occupation:Hip Hop Artist
Years Active:2005–present
Label:X Records (2006—Present)
Website:iamprodukt.com

Joseph R. Guerrido (born April 10, 1986), better known by his stage name Produkt, is a Puerto Rican rapper and songwriter, born in Bronx, New York. He founded his label, Legacy Records Inc., in 2006. Since then, he has released two free mixtapes.[1] He is the first rapper ever to be nominated for more than 3 single-year Underground Music Awards in the UMA's 11-year history.[2]

Career

Produkt is the first rapper to be nominated for 10 single-year Underground Music Awards. In 2014, he set a single-year record by winning three Underground Music Awards, the most in the UMA's 11-year history.[3] [4] Produkt's two-year-long ascent to notoriety accelerated when he released two well received singles: "Hold it Down" and "Freak Affair" in 2014. After thousands of downloads and shares on social media sites, "Hold it Down" caught the attention of music critics and in 2014 was nominated as UMA's Video and Song of the Year.[5] Produkt's "Hold It Down" reached No. 9 on Billboard Hot Single Sales.[6] [7]

In 2015 Produkt set another major record by becoming the fastest artist to break into the LiveMixtapes top 50 most streamed Indy mixtapes with over 308,000 streams, passing current great artists' debut project like Kendrick Lamar, Shoolboy Q, Logic, Kevin Gates, and many other prominent names in hip hop.

Once just another dealer chasing the good life, Produkt shifted focus solely to his music, writing, and rapping skills following the birth of his daughter. The Hispanic rapper counts Big Pun as his primary influence. Hip hop critics have been quoted as saying: "One listen to his music and it's plain to see that he is a force to be reckoned with," (Yo! Raps) [8] and Hip Hop Lead says: "Produkt is the embodiment of true hip hop".[9]

Following up his 2015 release "In.con.spic.ous" Produkt released "Change The Frequency". The Bronx native held a private listening event sponsored by Respect Magazine on July 26 in the Chelsea section of Manhattan where celebrities and influencers like Tahiry of Love & Hip-Hop came out to support his latest release. The event was hosted by Torae of Sirius XM's Hip-Hop Nation and DJ Envy of The Breakfast Club. It was a huge night for Produkt who shared the emotional experiences that led to the creativity of this project with his guest. From a tumor scare, to his battle with the streets and grind as a rapper, Produkt broke down the meaning of his music and purpose bar for bar.

Mixtapes

Title! scope="col" style="width:16em;"
Album details
'From Flesh To Stone[10]
  • Released: July 6, 2011
    • Format: Digital download
Mantra of a Dealer[11]
  • Released: December 5, 2013
    • Format: Digital download
In.con.spic.u.ous[12]
  • Released: June 16, 2015
    • Format: Digital download
Change The Frequency
  • Released: August 8, 2017
  • Label: Legacy Records
  • Format: Digital download

Singles

Title! scope="col" rowspan="2"
YearPeak chart positionsMixtape
US
US R&B
US Rap
"Hold It Down"20139[13] Mantra of a Dealer

Music videos

YearSong
2011"Pocket Full of Money"
Produkt featuring Naturally Amazing – "Gone Too Far"
"Quarter Session" featuring J-30
2012Produkt and Stizzle Stakz – "Hammer Dance Remix"
2013"Father Forgive Me"
"Come Get Me" (Sequel to "Father Forgive Me")
"Evil"
2014"Freak Affair"
"Daddy Was A Dope Boy"
"Hold It Down"
"Let It Burn"
"I'm Up"
"Puerto Ricans F#%King Up The V.I.P."
"My Perspective"
"One Shot One Kill"
2015"All Of Me"
2016"Ruthless"
2017"Paradise""Mating Season"

"CTF"

"Movement"

"Man Down"

2018"Married to the Game"

Awards

Underground Music Awards

2014 Won

  1. 1 Contender Award

All-Star Music Awards

2014 Won

Notes and References

  1. Web site: Best of the Bronx: Rapper Produkt . News 12 The Bronx. September 10, 2014.
  2. Web site: Produkt Bio . ReverbNation . March 17, 2016.
  3. Web site: Produkt – "Hold It Down" . All Hip Hop. Scooby Wilson. September 3, 2014.
  4. Web site: Underground Music Awards 2014. Underground Music Awards. 2014. dead. https://web.archive.org/web/20140330175524/http://www.undergroundmusicawards.com/. March 30, 2014.
  5. Web site: Produkt's "Hold It Down" Nominated for Underground Music Award's "Best Video" . The Source. April Dawn. September 4, 2014.
  6. Produkt's Chart History . Billboard . January 1, 2014.
  7. Web site: Produkt Twitter Status . Twitter . January 2, 2015.
  8. Web site: Produkt – Doing It His Way . Yo Raps . July 30, 2013. https://web.archive.org/web/20130817072258/http://www.yoraps.com/next2blow1.php?subaction=showfull&id=1375195475&archive=&start_from=&ucat=4& . August 17, 2013. dead .
  9. Web site: Produkt – Produkt Of My Environment . Hip Hop Lead . September 4, 2013.
  10. Web site: From Flesh To Stone Album Mixtape by Product . Datpiff.com . May 8, 2022.
  11. Web site: Mantra Of A Dealer Mixtape by Produkt . Datpiff.com . May 8, 2022.
  12. Web site: PRODUKT – Inconspicuous . PRODUKT – Inconspicuous Mixtape . Indy.livemixtapes.com . June 19, 2015 . May 8, 2022.
  13. Web site: Produkt – Chart history Billboard . Billboard . dead . https://web.archive.org/web/20150827124025/http://www.billboard.com/artist/6300619/produkt/chart?f=353 . August 27, 2015.