| ProEvents | |
| Foundation: | 1992 |
| Founder: | Chairman: Paul Kam CEO: Julian Kam |
| Services: | Tour management Club sponsorship Media and Event Marketing Merchandising & Licensing Player Commercial Endorsement |
ProEvents is the leading football promoter in Asia and they are a marketing and event management consultancy with offices in Hong Kong, Malaysia and Singapore.[1]
The company was established in Hong Kong in 1992 by Paul J Kam[2] and Julian Kam, a FIFA Licensed Match Agent.[3] Subsequently, two more offices were set up in Singapore and Malaysia in 2000 and 2001 respectively.
The company’s first-ever international football match organised two decades ago was Hong Kong local champions Eastern Athletic Association vs. Japan J-League Nagoya Grampus Eight[4] taken place at the Mongkok Stadium in Hong Kong in 1993. Since then, ProEvents has managed and organised international football matches in the following Asian cities:
Bandar Seri Begawan, Bangkok, Beijing, Busan, Guangzhou, Hangzhou, Hanoi, Hong Kong, Jakarta, Kuantan, Kuala Lumpur, Macao, Manila, Nagoya, Saitama, Seoul, Shanghai, Shenzhen, Singapore, Tokyo, Vancouver and Yiwu.
ProEvents has been organising and promoting international matches for major football clubs as well as national teams,[1] also specialises in club sponsorship and CSR, media and event marketing, merchandising & licensing, player commercial endorsement and professional consultancy in the football industry.
Over the past 25 years, the company has organised and promoted international events with football clubs such as Arsenal,[5] FC Barcelona, Chelsea, Inter Milan, Liverpool, Manchester City, Manchester United[6] [7] [8] etc. Also national teams such as Argentina, Brazil, China, England, Japan, Malaysia, Thailand etc.[9] ProEvents have been appointed by the Premier League as Official Event Management Partner exclusively to organise the Barclays Asia Trophy in Hong Kong in 2011 and 2013.
The company has worked with a number of high-profile players for commercial endorsement in the region. These players include Lionel Messi,[10] Frank Lampard, Fernando Torres, Fabio Cannavaro,[11] Ahn Jung Hwan,[12] Ryan Giggs,[13] Michael Owen, John Terry, Steven Gerrard, Robert Pires.[14]
Updated on 16 Oct 2019
| 1993 | |
|---|---|
| Hong Kong | |
| 1994 | |
| Hong Kong | |
| China | |
| Italy | |
| 1995 | |
| Hong Kong | |
| China | |
| Malaysia | |
| Merdeka Tournament (Bulgaria National Team, Iraq National Team, Malaysia National Team, South Korea National Team, Uzbekistan National Team, Budapesti Vasas Sport Club) | Malaysia |
| 1996 | |
| Hong Kong | |
| 1997 | |
| Hong Kong | |
| Thailand | |
| Japan | |
| South China vs Chelsea[15] | Hong Kong |
| Brunei | |
| Thailand | |
| 1999 | |
| Hong Kong | |
| China | |
| Thailand | |
| Malaysia | |
| 2000 | |
| Hong Kong | |
| 2001 | |
| Singapore | |
| Thailand | |
| Malaysia National Team vs Manchester United[16] | Malaysia |
| International Youth Tournament (China, Argentina, Brazil, Japan) | Hong Kong |
| 2002 | |
| Malaysia National Team vs Brazil National Team[17] | Malaysia |
| Japan | |
| Thailand | |
| 2003 | |
| Japan | |
| Korea | |
| China National Team vs Brazil National Team[18] | China |
| International Youth Tournament (Brazil vs Malaysia & Portugal vs Korea) | Malaysia |
| 2004 | |
| China | |
| Japan | |
| 2005 | |
| Honda Cup (Vietnam National Team, SK Bucheon, Indonesia National Team, FC Barcelona B Team) | Vietnam |
| Hong Kong Representative Team vs Brazil National Team[19] | Hong Kong |
| 2007 | |
| Reunification Cup (Bayern Munich, São Paulo, China National Team, FIFA World Stars, Hong Kong celebrities, Mainland China celebrities) | Hong Kong |
| Urawa Red Diamonds vs Manchester United[20] | Japan |
| Korea | |
| Macau | |
| China | |
| Hong Kong | |
| 2008 | |
| Lunar New Year Cup (Ulsan Hyundai) | Hong Kong |
| China | |
| Macau | |
| Malaysian Selection vs Chelsea[21] | Malaysia |
| Japan | |
| Japan | |
| 2009 | |
| Malaysian XI vs Manchester United[22] | Malaysia |
| Korea | |
| China | |
| 2011 | |
| Hangzhou Greentown FC vs Arsenal[23] | China |
| Malaysian XI vs Arsenal[24] | Malaysia |
| China | |
| Malaysian XI vs Liverpool[25] | Malaysia |
| Malaysian XI vs Chelsea[26] | Malaysia |
| Thailand | |
| Barclays Asia Trophy (Chelsea, Aston Villa, Blackburn Rovers, Kitchee)[27] | Hong Kong |
| 2012 | |
| Malaysian XI vs Arsenal[28] | Malaysia |
| Hong Kong | |
| Malaysian XI vs Manchester City[29] | Malaysia |
| 2013 | |
| Nagoya Grampus vs Arsenal[30] | Japan |
| Japan | |
| Indonesia | |
| Thailand | |
| Malaysian XI vs Chelsea[31] | Malaysia |
| Indonesia | |
| Barclays Asia Trophy (Manchester City, Tottenham Hotspurs, Sunderland, South China)[32] | Hong Kong |
| Merdeka Tournament[33] (Malaysian, Singapore National Team, Thailand National Team, Myanmar) | Malaysia |
| 2014 | |
| Kitchee vs Paris Saint-Germain[34] | Hong Kong |
| HKFA Centennial Celebration Match[35] (Hong Kong vs Argentina) | Hong Kong |
| 2015 | |
| Malaysian XI vs Tottenham Hotspurs[36] | Malaysia |
| Thailand All-Stars vs Chelsea[37] | Thailand |
| Malaysia | |
| 2016 | |
| Vancouver International Soccer Challenge (Vancouver Whitecaps FC[38] vs Crystal Palace F.C.[39]) | Canada |
| 2017 | |
| Nike Lunar New Year Cup (Kitchee, FC Seoul, Muangthong United, Auckland City)[40] | Hong Kong |
| Jockey Club Kitchee Centre Challenge Cup[41] (Kitchee vs Tottenham Hotspurs) | Hong Kong |
| 2017 King's Cup (Thailand, Belarus, Burkina Faso, North Korea)[42] | Thailand |
| 2018 | |
| 2018 International Champions Cup (Atlético Madrid, Arsenal, Paris Saint-Germain)[43] [44] [45] | Singapore |
| International Friendly Match[46] (Hong Kong vs Thailand) | Hong Kong |
| 2019 | |
| TONGHAI FINANCIAL Chinese New Year Cup 2019 (Hong Kong CNY Selection, Sagan Tosu, Shandong Luneng, Auckland City)[47] | Hong Kong |
| 2019 Airmarine Cup (Oman, Singapore, Malaysia, Afghanistan)[48] | Malaysia |
| Liverpool Legends vs Borussia Dortmund Legends[49] | Hong Kong |
| 2019 King's Cup (Thailand, Curaçao, Vietnam, India)[50] | Thailand |
| JDT All-Stars Friendly Charity Match (Johor Darul Ta'zim TMJ vs Johor Darul Ta'zim Rest of the World)[51] | Malaysia |
| 2019 International Champions Cup (Manchester United, Inter, Juventus, Tottenham Hotspur)[52] [53] | Singapore |
| 2019 International Champions Cup (Inter vs Juventus)[54] | Nanjing, China |
| 2019 International Champions Cup (Tottenham Hotspur vs Manchester United)[55] | Shanghai, China |