ProEvents explained

ProEvents
Foundation:1992
Founder:Chairman: Paul Kam
CEO: Julian Kam
Services:Tour management
Club sponsorship
Media and Event Marketing
Merchandising & Licensing
Player Commercial Endorsement

ProEvents is the leading football promoter in Asia and they are a marketing and event management consultancy with offices in Hong Kong, Malaysia and Singapore.[1]

History

The company was established in Hong Kong in 1992 by Paul J Kam[2] and Julian Kam, a FIFA Licensed Match Agent.[3] Subsequently, two more offices were set up in Singapore and Malaysia in 2000 and 2001 respectively.

The company’s first-ever international football match organised two decades ago was Hong Kong local champions Eastern Athletic Association vs. Japan J-League Nagoya Grampus Eight[4] taken place at the Mongkok Stadium in Hong Kong in 1993. Since then, ProEvents has managed and organised international football matches in the following Asian cities:

Bandar Seri Begawan, Bangkok, Beijing, Busan, Guangzhou, Hangzhou, Hanoi, Hong Kong, Jakarta, Kuantan, Kuala Lumpur, Macao, Manila, Nagoya, Saitama, Seoul, Shanghai, Shenzhen, Singapore, Tokyo, Vancouver and Yiwu.

Business

ProEvents has been organising and promoting international matches for major football clubs as well as national teams,[1] also specialises in club sponsorship and CSR, media and event marketing, merchandising & licensing, player commercial endorsement and professional consultancy in the football industry.

Clubs and National Teams

Over the past 25 years, the company has organised and promoted international events with football clubs such as Arsenal,[5] FC Barcelona, Chelsea, Inter Milan, Liverpool, Manchester City, Manchester United[6] [7] [8] etc. Also national teams such as Argentina, Brazil, China, England, Japan, Malaysia, Thailand etc.[9] ProEvents have been appointed by the Premier League as Official Event Management Partner exclusively to organise the Barclays Asia Trophy in Hong Kong in 2011 and 2013.

Players

The company has worked with a number of high-profile players for commercial endorsement in the region. These players include Lionel Messi,[10] Frank Lampard, Fernando Torres, Fabio Cannavaro,[11] Ahn Jung Hwan,[12] Ryan Giggs,[13] Michael Owen, John Terry, Steven Gerrard, Robert Pires.[14]

Matches

Updated on 16 Oct 2019

1993
Hong Kong
1994
Hong Kong
China
Italy
1995
Hong Kong
China
Malaysia
Merdeka Tournament (Bulgaria National Team, Iraq National Team, Malaysia National Team, South Korea National Team, Uzbekistan National Team, Budapesti Vasas Sport Club) Malaysia
1996
Hong Kong
1997
Hong Kong
Thailand
Japan
South China vs Chelsea[15] Hong Kong
Brunei
Thailand
1999
Hong Kong
China
Thailand
Malaysia
2000
Hong Kong
2001
Singapore
Thailand
Malaysia National Team vs Manchester United[16] Malaysia
International Youth Tournament (China, Argentina, Brazil, Japan) Hong Kong
2002
Malaysia National Team vs Brazil National Team[17] Malaysia
Japan
Thailand
2003
Japan
Korea
China National Team vs Brazil National Team[18] China
International Youth Tournament (Brazil vs Malaysia & Portugal vs Korea) Malaysia
2004
China
Japan
2005
Honda Cup (Vietnam National Team, SK Bucheon, Indonesia National Team, FC Barcelona B Team) Vietnam
Hong Kong Representative Team vs Brazil National Team[19] Hong Kong
2007
Reunification Cup (Bayern Munich, São Paulo, China National Team, FIFA World Stars, Hong Kong celebrities, Mainland China celebrities) Hong Kong
Urawa Red Diamonds vs Manchester United[20] Japan
Korea
Macau
China
Hong Kong
2008
Lunar New Year Cup (Ulsan Hyundai) Hong Kong
China
Macau
Malaysian Selection vs Chelsea[21] Malaysia
Japan
Japan
2009
Malaysian XI vs Manchester United[22] Malaysia
Korea
China
2011
Hangzhou Greentown FC vs Arsenal[23] China
Malaysian XI vs Arsenal[24] Malaysia
China
Malaysian XI vs Liverpool[25] Malaysia
Malaysian XI vs Chelsea[26] Malaysia
Thailand
Barclays Asia Trophy (Chelsea, Aston Villa, Blackburn Rovers, Kitchee)[27] Hong Kong
2012
Malaysian XI vs Arsenal[28] Malaysia
Hong Kong
Malaysian XI vs Manchester City[29] Malaysia
2013
Nagoya Grampus vs Arsenal[30] Japan
Japan
Indonesia
Thailand
Malaysian XI vs Chelsea[31] Malaysia
Indonesia
Barclays Asia Trophy (Manchester City, Tottenham Hotspurs, Sunderland, South China)[32] Hong Kong
Merdeka Tournament[33] (Malaysian, Singapore National Team, Thailand National Team, Myanmar) Malaysia
2014
Kitchee vs Paris Saint-Germain[34] Hong Kong
HKFA Centennial Celebration Match[35] (Hong Kong vs Argentina) Hong Kong
2015
Malaysian XI vs Tottenham Hotspurs[36] Malaysia
Thailand All-Stars vs Chelsea[37] Thailand
Malaysia
2016
Vancouver International Soccer Challenge (Vancouver Whitecaps FC[38] vs Crystal Palace F.C.[39]) Canada
2017
Nike Lunar New Year Cup (Kitchee, FC Seoul, Muangthong United, Auckland City)[40] Hong Kong
Jockey Club Kitchee Centre Challenge Cup[41] (Kitchee vs Tottenham Hotspurs) Hong Kong
2017 King's Cup (Thailand, Belarus, Burkina Faso, North Korea)[42] Thailand
2018
2018 International Champions Cup (Atlético Madrid, Arsenal, Paris Saint-Germain)[43] [44] [45] Singapore
International Friendly Match[46] (Hong Kong vs Thailand) Hong Kong
2019
TONGHAI FINANCIAL Chinese New Year Cup 2019 (Hong Kong CNY Selection, Sagan Tosu, Shandong Luneng, Auckland City)[47] Hong Kong
2019 Airmarine Cup (Oman, Singapore, Malaysia, Afghanistan)[48] Malaysia
Liverpool Legends vs Borussia Dortmund Legends[49] Hong Kong
2019 King's Cup (Thailand, Curaçao, Vietnam, India)[50] Thailand
JDT All-Stars Friendly Charity Match (Johor Darul Ta'zim TMJ vs Johor Darul Ta'zim Rest of the World)[51] Malaysia
2019 International Champions Cup (Manchester United, Inter, Juventus, Tottenham Hotspur)[52] [53] Singapore
2019 International Champions Cup (Inter vs Juventus)[54] Nanjing, China
2019 International Champions Cup (Tottenham Hotspur vs Manchester United)[55] Shanghai, China

Notes and References

  1. Web site: Top-flight thrills. Thestar.com.au. Kumar. Nantha. 2012-06-09. 2014-09-30.
  2. Web site: Proevents appointed as Asia Trophy management partner. Sportspromedia.com. Long. Michael. 2011-01-26. 2014-09-30.
  3. Web site: Match Agent's List. https://web.archive.org/web/20110706230343/http://www.fifa.com/aboutfifa/organisation/footballgovernance/matchagents/association=hkg.html. dead. July 6, 2011. Fifa.com. 2014-09-30.
  4. Web site: ProEvents - 1993 Eastern vs Nagoya Grampus Eight. Facebook.com. 2014-09-30.
  5. http://www.arsenal.com/news/news-archive/arsenal-confirm-second-match-in-japan
  6. http://www.manutd.com/en/News-And-Features/Club-News/2006/Oct/Reds-appoint-tour-promoter.aspx
  7. http://hk.next.nextmedia.com/article/908/7392693
  8. http://news.idsam.com/news.xddddd.com/personal.wawa/27953.htm
  9. Web site: National Team Gets Special Recognition for Arsenal Match . 2014-01-09 . dead . https://web.archive.org/web/20141106090045/http://www.fam.org.my/news-articles/102-latest-news/225-national-team-gets-special-recognition-for-arsenal-match . 2014-11-06 . . Football Association of Malaysia 27 July 2012
  10. http://www.proevents.com/news_detail_content.php/288
  11. http://www.proevents.com/news_detail_content.php/256
  12. http://www.proevents.com/news_detail_content.php/76
  13. http://www.proevents.com/news_detail_content.php/75
  14. http://www.proevents.com/news_detail_content.php/225
  15. http://www.scmp.com/article/190187/chelseas-stars-coming-out-play-territory
  16. http://news.bbc.co.uk/sport2/hi/football/teams/m/man_utd/1424368.stm
  17. http://sports.sina.com.cn/g/2002-03-29/29254145.shtml
  18. http://english.peopledaily.com.cn/200301/14/eng20030114_110109.shtml
  19. http://www.scmp.com/article/495352/samba-magic-comes-asia
  20. http://espnfc.com/news/story?id=429049&src=mobile&cc=4716
  21. https://www.telegraph.co.uk/sport/football/2450571/Premier-League-clubs-will-stop-at-nothing-to-build-their-brands.html
  22. http://www.thestar.com.my/story.aspx/?file=%2f2009%2f6%2f12%2fcentral%2f4070155&sec=central
  23. Web site: "2011阿森纳中国行"正式开启 7月14日空降杭州!_阿森纳中文官方网站 . 2014-11-07 . dead . https://web.archive.org/web/20141107083708/http://arsenal.titan24.com/2011-05-25/140275.html . 2014-11-07 . . Arsenal F.C. 25 May 2011
  24. http://www.ticketpro.com.my/jnp/sports/football/662672-arsenal-football-club-tour-2011.html
  25. http://theworldgame.sbs.com.au/news/1059747/
  26. http://www.ticketpro.com.my/jnp/sports/football/657615-chelsea-football-club-tour-2011.html
  27. http://www.hkfa.com/en/load_page/184/
  28. http://www.arsenal.com/news/news-archive/malaysia-xi-v-arsenal-tickets-to-go-on-sale
  29. http://www.ticketpro.com.my/jnp/sports/football/879085-manchester-city.html
  30. http://www.arsenal.com/news/news-archive/arsenal-to-visit-japan-in-summer-2013
  31. http://www.goal.com/en-sg/news/3952/asia/2013/05/30/4014276/malaysia-xi-vs-chelsea-tickets-are-now-on-sale
  32. http://www.hkfa.com/news_details/10706/
  33. Web site: Merdeka Tournament in Kuantan . 2013-12-12 . dead . https://web.archive.org/web/20130902211703/http://www.fam.org.my/news-articles/102-latest-news/490-pestabola-merdeka . 2013-09-02 . . Football Association of Malaysia 26 August 2013
  34. http://www.psg.fr/en/Saison/204002/Match/1445/Paris-Kitchee
  35. https://www.bbc.com/sport/0/football/29619276
  36. http://www.tottenhamhotspur.com/news/malaysia-xi-report-270515/
  37. http://www.chelseafc.com/news/latest-news/2015/05/match-report--thailand-all-stars-0-chelsea-1.html
  38. http://www.whitecapsfc.com/post/2016/07/19/highlights-whitecaps-fc-vs-crystal-palace-fc
  39. https://www.cpfc.co.uk/news/2016/july/report-vancouver-whitecaps-2-2-crystal-palace/
  40. https://www.hkfa.com/news_details2/14641
  41. http://www.proevents.com/events_details.php?eid=65
  42. https://www.facebook.com/thaifootballdatabase/photos/a.652683648191231.1073741826.651601688299427/1234272443365679/?type=3&theater
  43. https://www.internationalchampionscup.com/en/articles/paris-saint-germain-3-2-atletico-de-madrid
  44. https://www.internationalchampionscup.com/en/articles/arsenal-5-1-paris-saint-germain
  45. https://www.internationalchampionscup.com/en/articles/atletico-de-madrid-1-1-arsenal-3-1-pens
  46. https://www.hkfa.com/news_details2/16228
  47. https://www.hkfa.com/news_details2/16613
  48. https://www.malaymail.com/news/sports/2019/03/24/oman-beat-singapore-to-clinch-airmarine-cup/1735825
  49. https://www.liverpoolfc.com/news/announcements/353378-liverpool-fc-legends-borussia-dortmund-hong-kong
  50. https://www.foxsportsasia.com/football/asian-football/1114617/kings-cup-2019-5-talking-points-as-curacao-beat-vietnam-on-penalties-to-lift-the-cup/
  51. https://www.freemalaysiatoday.com/category/sports/2019/07/01/jdt-all-stars-friendly-match-succeeds-in-raising-rm680000-for-charity/
  52. https://www.channelnewsasia.com/news/sport/manchester-united-inter-milan-icc-singapore-fans-11739758
  53. https://www.internationalchampionscup.com/en/articles/harry-kane-wondergoal-seals-3-2-tottenham-win-over-juventus-match-recap
  54. https://www.skysports.com/football/juventus-vs-inter/406725
  55. https://www.internationalchampionscup.com/en/articles/tottenham-hotspur-vs-manchester-united-match-recap