| Private Label Strategy: How to Meet the Store Brand Challenge | |
| Author: | Nirmalya Kumar and Jan-Benedict Steenkamp |
| Language: | English |
| Subject: | economics |
| Publisher: | Harvard Business School Press |
| Pub Date: | 2007 |
| Isbn: | 978-1422101674 |
| Oclc: | 935513164 |
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.[1]