Printers' Ink Explained

Printers' Ink was an American trade magazine launched in 1888 by George P. Rowell.^[1] It was the first national trade magazine for advertising.^[2] It was renamed Marketing/Communications in 1967^[3] and ceased publication in 1972.^[4] From 1919 to 1941, it had a larger-size sister publication called Printers' Ink Monthly in addition to the weekly version. The monthly complemented the weekly and ran from 1919 to 1941.^{[5] [6]}

Printers' Ink model statute

Printers' Ink was famous for proposing a model law that created criminal penalties for false advertising in 1911. It was widely adopted in states; however, few prosecutors brought cases under it, because of prosecutorial resource constraints, and because it imposed strict liability (that is, the state did not have to prove intent to deceive) on false advertisers.^[7]

External links

• HathiTrust. Printers' Ink digitized issues, various dates

Notes and References

1. Mierau, Christina B. (2000). Accept No Substitutes!: The History of American Advertising. Twenty-First Century Books,
2. [Mark Pendergrast|Pendergrast, Mark]
3. Sloane, Leonard (July 11, 1967). "Advertising: Changing the Guard at Curtis". New York Times
4. Staff report (February 15, 1972). "Old-Timer Suspends Publication". New York Times
5. Web site: Printers' Ink archives . 2023-08-19 . onlinebooks.library.upenn.edu.
6. Book: 1942 Collier's Year Book . . 1942 . Beardsley . William W. . New York . en.
7. Book: Hoofnagle, Chris . Federal Trade Commission Privacy Law and Policy. Chris Hoofnagle . Cambridge University Press. 2016. 978-1107565630. 122–123. 2015048481.