| Primetime Emmy Award for Outstanding Commercial | |
| Awarded For: | Outstanding Commercial |
| Presenter: | Academy of Television Arts & Sciences |
| Country: | United States |
| Holder: | The Greatest - Accessibility, (Apple) (2023) |
The Primetime Emmy Award for Outstanding Commercial is awarded to one advertisement each year.
In the following list, the first titles listed in gold are the winners; those not in gold are nominees, which are listed in alphabetical order. The years given are those in which the ceremonies took place:
| Year | Title | Brand | Nominees |
|---|---|---|---|
| 1997 (49th) [1] | |||
| "Chimps" | HBO | BBDO, Ad Agency; Pytka, Production Company | |
| "Appliances" | GM EV-1 | Hal Riney & Partners, Ad Agency; Industrial Light & Magic, Production Company | |
| "Doctor" | Levi's | Foote, Cone & Belding, Ad Agency; Satellite, Production Company | |
| "Elevator Fantasy" | Foote, Cone & Belding, Ad Agency; Propaganda Films, Production Company | ||
| "Hello World" | Nike | Wieden+Kennedy, Ad Agency; Joint Films, Production Company | |
| 1998 (50th) [2] | |||
| "Think Different" | Apple Computer | TBWA\Chiat\Day, Ad Agency | |
| "The Elopement" | Pella Windows | Young & Rubicam, Ad Agency; Coppos Films, Production Company | |
| "Freshman" | AT&T | Young & Rubicam, Ad Agency; Gartner, Production Company | |
| "Virtual Reality" | American Express | Ogilvy & Mather, Ad Agency; Propaganda Films, Production Company | |
| "Working Mother" | Hallmark | Leo Burnett Co., Ad Agency; Lieberman Productions, Production Company | |
| 1999 (51st) [3] | |||
| "New Friend" | snap.com | NBC On-Air Promotions, Ad Agency; Gartner, Production Company | |
| "Dances with Dog" | Miller Lite | Fallon McElligott, Ad Agency; @radical.media, Production Company | |
| "Feet" | FoxSports.com | Cliff Freeman & Partners, Ad Agency; MJZ, Production Company | |
| "Synchronicity" | Volkswagen | Arnold Communications, Ad Agency; HSI Productions, Production Company | |
| "Tow Truck" | Discover Brokerage | Black Rocket, Ad Agency; Tool of North America, Production Company | |
| Year | Title | Brand | Nominees |
|---|---|---|---|
| 2000 (52nd) [4] | |||
| "The Morning After" | Nike | Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company | |
| "Action Figures" | FedEx | BBDO New York, Ad Agency; Hungry Man Productions, Production Company | |
| "Cat Herders" | Electronic Data Systems | Fallon McElligott, Ad Agency; Hungry Man Productions, Production Company | |
| "Driving Range" | Nike | Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company | |
| "Whassup True" | Budweiser | DDB Chicago, Ad Agency; C&C Storm Films, Production Company | |
| 2001 (53rd) [5] | |||
| "Photo Booth" | PBS | Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company | |
| "Aaooga" | Mercedes-Benz USA | Merkley Newman Harty, Ad Agency; MJZ, Production Company | |
| "Freestyle" | Nike | Wieden+Kennedy, Ad Agency; RSA USA, Production Company | |
| "Light" | PBS | Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company | |
| "Modern Ark" | Mercedes-Benz USA | Merkley Newman Harty, Ad Agency; HSI Productions/Gerard de Thame Films, Production Company | |
| 2002 (54th) [6] | |||
| "Move" | Nike | Wieden+Kennedy, Ad Agency; RSA USA, Production Company | |
| "Amnesia" | Computer Associates BrightStor | Young & Rubicam, Ad Agency; @radical.media, inc., Production Company | |
| "Broadway Tribute" | Visa | BBDO New York, Ad Agency; @radical.media, inc., Production Company | |
| "First Words" | Disney | Leo Burnett Company, Ad Agency; Pytka Films, Production Company | |
| "Nail Gun" | Fox Sports | TBWA\Chiat\Day, Ad Agency; Harvest Productions, Production Company | |
| "Out of Towner" | Anheuser-Busch | DDB Chicago, Ad Agency; Hungry Man Productions, Production Company | |
| 2003 (55th) [7] | |||
| "Fish" | PBS Promo | Fallon, Ad Agency; Independent Media, Production Company | |
| "Angry Chicken" | Nike Footwear | Wieden+Kennedy, Ad Agency; Partizan, Production Company | |
| "The Osbournes" | Pepsi Twist | BBDO New York, Ad Agency; Hungry Man Productions, Production Company | |
| "Sheens" | Visa | ||
| "Squares" | Volkswagen Beetle | Arnold Worldwide, Ad Agency; Anonymous Content, Production Company | |
| 2004 (56th) [8] | |||
| "Outfit" | Citibank Identity Theft Card Protection | Fallon, Ad Agency; Thomas Thomas Films, Production Company | |
| "Born a Donkey" | Budweiser | Goodby, Silverstein & Partners, Ad Agency; Biscuit Filmworks, Production Company | |
| "Dominoes" | Miller | Young & Rubicam Chicago, Ad Agency; MJZ, Production Company | |
| "Door Music" | Saturn | Goodby, Silverstein & Partners, Ad Agency; Anonymous Content, Production Company | |
| "Interview" | United Airlines | Fallon, Ad Agency; ACME Filmworks, Production Company | |
| "Rubberband Man" | Office Max | DDB Chicago, Ad Agency; Anonymous Content, Production Company | |
| 2005 (57th) [9] | |||
| "Surprise Dinner" | Ameriquest Mortgage | DDB Los Angeles, Ad Agency; MJZ, Production Company | |
| "Applause" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company | |
| "Drink Up" | Aquafina | BBDO New York, Ad Agency; Traktor/Partisan, Production Company | |
| "Glen" | Starbucks Doubleshot | Fallon New York, Ad Agency; Biscuit Filmworks, Production Company | |
| "The One Campaign" | One.org | @radical.media, inc., Production Company | |
| 2006 (58th) [10] | |||
| "Required Reading" | Hallmark | Leo Burnett Chicago, Ad Agency; The Institute for the Development of Enhanced Perceptual Awareness, Production Company | |
| "Stick" | FedEx | BBDO New York, Ad Agency; Partizan, Production Company | |
| "Concert" | Ameriquest Mortgage | DDB Los Angeles, Ad Agency; MJZ, Production Company | |
| "Clydesdale American Dream" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company | |
| 2007 (59th) [11] | |||
| "Animals" | American Express | Ogilvy & Mather, Ad Agency; Hungry Man, Production Company | |
| "Battle" | Cingular | BBDO New York, Ad Agency; Park Pictures, Production Company | |
| "Happiness Factory" | Coca-Cola | Wieden+Kennedy Amsterdam, Ad Agency; Psyop, Production Company | |
| "Jar" | GE | BBDO New York, Ad Agency; Partizan Entertainment, Production Company | |
| "Pinball" | Pepsi | ||
| "Singing Cowboy" | Truth | Arnold / Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company | |
| "Snowball" | Travelers | Fallon, Ad Agency; MJZ, Production Company | |
| 2008 (60th) [12] | |||
| "Swear Jar" | Bud Light | DDB Chicago, Ad Agency; Hungry Man, Production Company | |
| "Brother of the Bride" | Hallmark | Leo Burnett, Ad Agency; PYTKA, Production Company | |
| "Carrier Pigeons" | FedEx | BBDO New York, Ad Agency; MJZ, Production Company | |
| "Delivery" | Travelers | Fallon, Ad Agency; MJZ, Production Company | |
| "It's Mine" | Coca-Cola | Wieden+Kennedy, Ad Agency; MJZ, Production Company | |
| 2009 (61st) [13] | |||
| "Heist" | Coca-Cola | Wieden+Kennedy, Ad Agency; Psyop, Production Company | |
| "Airport Lounge" | American Express Platinum Card | Ogilvy & Mather, Ad Agency; Hungry Man, Production Company | |
| "Alec in Hululand" | Hulu | Crispin Porter + Bogusky, Ad Agency | |
| "Bottled Courage" | Nike | Wieden+Kennedy, Ad Agency; @radical.media, Production Company | |
| "Circus" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company | |
| "Magazine Buyer" | Bud Light | DDB Chicago, Ad Agency; Tool of North America, Production Company | |
| "Tips" | CareerBuilder | MJZ, Production Company | |
| "Wedding" | Sprint-Nextel | Goodby, Silverstein & Partners, Agency Agency; O Positive, Production Company | |
| Year | Title | Brand | Nominees |
|---|---|---|---|
| 2010 (62nd) [14] | |||
| "The Man Your Man Could Smell Like" | Old Spice Body Wash | Wieden+Kennedy, Ad Agency; Smuggler, Production Company | |
| "Anthem" | Absolut | TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company | |
| "Coke Finals" | Coca-Cola | Wieden+Kennedy, Ad Agency; Epoch/Rattling Stick, Production Company | |
| "Game" | Snickers | BBDO New York, Ad Agency; MJZ, Production Company | |
| "Green Car" | Audi | Venables Bell & Partners, Ad Agency; Hungry Man, Production Company | |
| "Human Chain" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company | |
| 2011 (63rd) [15] | |||
| "Born of Fire" | Chrysler 200 | Wieden+Kennedy, Ad Agency; Serial Pictures, Production Company | |
| "Baby" | McDonald's | TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company | |
| "Baby Driver" | Subaru | Carmichael Lynch, Ad Agency; RSA Films, Production Company | |
| "Conan" | American Express | Ogilvy & Mather New York, Ad Agency; Hungry Man, Production Company | |
| "Polar Bear" | Nissan LEAF | TBWA\Chiat\Day LA, Ad Agency; Epoch Films, Production Company | |
| "Questions" | Old Spice Body Wash | Wieden+Kennedy, Ad Agency; MJZ, Production Company | |
| 2012 (64th) [16] | |||
| "Best Job" | Procter & Gamble | Wieden+Kennedy, Ad Agency; Anonymous Content, Production Company | |
| "The Bark Side" | Volkswagen | Deutsch LA, Ad Agency; Caviar Films, Production Company | |
| "Color Changes Everything" | Target | Wieden+Kennedy New York, Ad Agency; Smuggler, Production Company | |
| "The Dog Strikes Back" | Volkswagen | Deutsch LA, Ad Agency; Park Pictures, Production Company | |
| "It's Halftime in America" | Chrysler | Wieden+Kennedy, Ad Agency; Chelsea Pictures, Production Company | |
| 2013 (65th) [17] | |||
| "Inspired" | Canon | Grey, Ad Agency; Hungry Man, Production Company | |
| "The Chase" | Grey Poupon | Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company | |
| "Jess Time" | Google Chrome | Wieden+Kennedy, Ad Agency; Google Creative Lab, Production Company | |
| "Jogger" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company | |
| 2014 (66th) [18] | |||
| "Misunderstood" | Apple | TBWA\Media Arts Lab, Ad Agency; Park Pictures, Production Company | |
| "Childlike Imagination" | General Electric | BBDO, Ad Agency; MJZ, Production Company | |
| "Hero's Welcome" | Budweiser | Anomaly, Ad Agency; HSI Productions, Production Company | |
| "Possibilities" | Nike | Wieden+Kennedy, Ad Agency; MJZ, Production Company | |
| "Puppy Love" | Budweiser | Anomaly, Ad Agency; RSA, Production Company | |
| 2015 (67th) [19] | |||
| "#LikeAGirl" | Always | Leo Burnett Worldwide, Ad Agency; Chelsea Pictures, Production Company | |
| "Brady Bunch" | Snickers | BBDO New York, Ad Agency; O Positive, Production Company | |
| "Dream On" | Adobe | Goodby, Silverstein & Partners, Ad Agency; eLevel Films/Goodby Silverstein & Partners, Production Company | |
| "Lost Dog" | Budweiser | Anomaly, Ad Agency; RSA Films, Production Company | |
| "Made in NY" | Gatorade | TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company | |
| 2016 (68th) [20] | |||
| "Love Has No Labels" | Ad Council | R/GA, Ad Agency; Persuade&Influence/Mindride, Production Company | |
| "Dear Peyton" | Gatorade | TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company | |
| "Marilyn" | Snickers | BBDO New York, Ad Agency; O Positive, Production Company | |
| "Paper" | Honda | RPA, Ad Agency; Reset Content, Production Company | |
| "Year in Search 2015" | 72andSunny, Ad Agency; Hecho en 72, Production Company | ||
| 2017 (69th) [21] | |||
| "Calling JohnMalkovich.com" | Squarespace | John X Hannes, Ad Agency; Smuggler, Production Company | |
| "Love Cam" | Ad Council: Love Has No Labels | R/GA, Ad Agency; Tool of North America, Production Company | |
| "We Are America" | R/GA, Ad Agency; MJZ, Production Company | ||
| "Why I March" | Women's March on Washington | McGarryBowen, Ad Agency; Hungry Man Productions, Production Company | |
| "Year in Search 2016" | 72andSunny, Ad Agency; Hecho en 72, Production Company | ||
| 2018 (70th) [22] | |||
| "The Talk" | P&G: My Black Is Beautiful | BBDO New York, Ad Agency; The Corner Shop, Production Company | |
| "Alexa Loses Her Voice" | Amazon | Lucky Generals, Ad Agency; Hungry Man, Production Company | |
| "Earth: Shot on iPhone" | iPhone | TBWA\Media Arts Lab, Ad Agency | |
| "In Real Life" | Monica Lewinsky: Anti-Bullying | BBDO New York, Ad Agency; BBDO Studios, Production Company | |
| "It's a Tide Ad" | Tide | Saatchi & Saatchi NY, Ad Agency; Rattling Stick, Production Company | |
| 2019 (71st) [23] | |||
| "Dream Crazy" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company | |
| "Behind the Mac: Make Something Wonderful" | MacBook | TBWA\Media Arts Lab, Ad Agency | |
| "A Great Day in Hollywood" | Netflix | Kamp Grizzly, Ad Agency; Pretty Bird, Production Company | |
| "Point of View" | Sandy Hook Promise | BBDO New York, Ad Agency; MJZ, Production Company | |
| "Shot on iPhone XS: Don't Mess with Mother" | iPhone | TBWA\Media Arts Lab, Ad Agency; Camp4 Collective, Production Company |
| Year | Title | Brand | Nominees |
|---|---|---|---|
| 2020 (72nd) [24] | |||
| "Back-To-School Essentials" | Sandy Hook Promise | SMUGGLER, Production Company; TBWA\Media Arts Lab, Ad Agency | |
| "Before Alexa" | Amazon | Droga5 London, Ad Agency; Somesuch x Revolver/Will O'Rourke, Production Company | |
| "Bounce" | Apple AirPods | Pulse Films, Production Company; TBWA\Media Arts Lab, Ad Agency | |
| "Groundhog Day" | Jeep (FCA) | O Positive, Production Company; Highdive Advertising, Ad Agency | |
| "The Look" | P&G | Saturday Morning, Ad Agency; Stink Films, Production Company | |
| 2021 (73rd) [25] | |||
| "You Can't Stop Us" | Nike | Wieden+Kennedy, Ad Agency; Pulse, Production Company | |
| "Airpods Pro — Jump" | Apple AirPods | TBWA\Media Arts Lab, Ad Agency; Imperial Woodpecker, Production Company | |
| "Alexa's Body" | Amazon Alexa | Lucky Generals, Ad Agency; Hungry Man, Production Company | |
| "Better, Mamba Forever" | Nike | Wieden+Kennedy, Ad Agency; PRETTYBIRD, Production Company | |
| "It Already Does That" | Apple Watch Series 6 | Apple, Ad Agency; MJZ, Production Company | |
| "You Love Me" | Beats by Dre | Translation, LLC, Ad Agency; PRETTYBIRD, Production Company | |
| 2022 (74th) [26] | |||
| "Teenage Dream" | Sandy Hook Promise | BBDO New York, Ad Agency; Smuggler, Production Company | |
| "Detectives" | Apple iPhone 13 Pro | Apple, Ad Agency; O Positive, Production Company | |
| "Everyone but Jon Hamm" | Apple TV+ | TBWA\Media Arts Lab, Ad Agency; Hungry Man Productions, Production Company | |
| "The Lost Class" | Change the Ref | Leo Burnett Chicago, Ad Agency; Hungry Man Productions, Production Company | |
| "Skate Nation Ghana" | Meta | Droga5, Ad Agency; Love Song, Production Company | |
| "Walter the Cat" | Chevy Silverado | Commonwealth//McCann, Ad Agency; O Positive, Production Company | |
| 2023 (75th) [27] | |||
| "The Greatest — Accessibility" | Apple | Apple Inc., Ad Agency; Somesuch, Production Company | |
| "Call Me with Timothée Chalamet" | Apple TV+ | TBWA\Media Arts Lab, Ad Agency; MJZ, Production Company | |
| "Cost of Beauty" | Dove | Ogilvy, Ad Agency; Smuggler, Production Company | |
| "Forever" | The Farmer's Dog | Sanctuary, Production Company | |
| "R.I.P. Leon" | Apple | Apple Inc., Ad Agency; Biscuit Filmworks, Production Company | |
| "The Singularity" | Squarespace | Squarespace, Ad Agency; Smuggler, Production Company | |
| "Quiet the Noise" | AirPods | TBWA\Media Arts Lab, Ad Agency; Iconoclast TV, Production Company | |
| 2024 (76th) [28] | |||
| "Album Cover" | Apple iPhone 15 | O Positive, Production Company; Apple, Ad Agency | |
| "Best Friends" | Uber One / Uber Eats | O Positive, Production Company; Mother, Ad Agency | |
| "Fuzzy Feelings" | Apple - iPhone + Mac | Hungry Man, Production Company; TBWA\ Media Arts Lab, Ad Agency | |
| "Just Joking" | Sandy Hook Promise | SMUGGLER, Production Company; BBDO New York, Ad Agency | |
| "Like a Good Neighbaaa" | State Farm | O Positive, Production Company; Highdive, Ad Agency | |
| "Michael CeraVe" | CeraVe Moisturizing Cream | Prettybird, Production Company; Ogilvy PR, Ad Agency |