Primedia Explained

Primedia
Type:Private
Foundation:Johannesburg (1994)[1]
Founder:The Kirsh Consortium
Location City:Sandton, Johannesburg
Revenue:1.8 Billion
Location Country:South Africa
Key People:Phumzile Langa Chair of Primedia Board
Jonathan Procter (Group CEO)
Industry:Broadcasting, Advertising
Owner:Private

Primedia is a South African media group, headquartered in Sandton, Johannesburg.

History

Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).

The Primedia Group is backed by Mineworkers' Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are major shareholders.[2]

Primedia's advertising businesses are located principally in South Africa. This includes radio broadcasting, outdoor advertising, commuter and other out of home media, and spans both the traditional and non-traditional media sectors.

Subsidiaries

Primedia Broadcasting

Primedia Broadcasting is a subsidiary of Primedia, headquartered in Sandton, Johannesburg. It currently operates four national radio stations and the Eyewitness News service. Primedia was established in 1994 with Stan Katz appointed CEO and its listing on the JSE Securities Exchange completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).

Radio Stations

CapeTalk is a commercial AM radio station based in Cape Town, South Africa, broadcasting on AM/MW 567 to Cape Town. The station is also webcast via its website. It was established in 1997.

702, is a commercial talk FM radio station based in Johannesburg, South Africa, broadcasting on FM 92.7 and FM 106 to the greater Gauteng province. The station is also webcast via its website.

KFM is a radio station based in Cape Town, South Africa.

947 is a radio station that broadcasts on the 94.7FM frequency from Johannesburg, Gauteng, South Africa.

News Services

Civic Organisations

Crimeline is an independent Initiative started by Primedia aimed at helping South African authorities fight crime through anonymous tip-offs.

Lead SA is a Primedia Broadcasting initiative, supported by Independent Newspapers to promote active citizenship. Founded in August 2010, shortly after the historic 2010 Soccer World Cup, Lead SA was born to celebrate the achievements of the country while taking responsibility for its problems and challenges.[3] Lead SA's focus areas include education, road safety and the environment.[4]

Talent Management

PrimeTalent is a talent management company aimed at providing a range of professional services to Primedia Broadcasting's on air talent.

New Home of Primedia and The Services

Advertising, Marketing & Promotions

Notes and References

  1. Web site: Primedia Website. Primedia. 2010-10-12.
  2. Web site: Primedia Website. Primedia. 2014-01-21.
  3. Web site: Lead SA: Standing Up for South Africa. 4 August 2010. 14 June 2014. Southafrica.info. Big Media Publishers.
  4. Web site: Lead SA: Heroes. 2014. 14 June 2014. Lead SA.