Primal Pictures Explained

Primal Pictures
Industry:	Medical, Healthcare, Life Science, Biotechnology
Founded:	1991
Location City:	London
Location Country:	United Kingdom
Products:	Human anatomy educational software

Primal Pictures is a business established in 1991 that provides 3D graphic renderings of human anatomy, built using real scan data from the Visible Human Project, for use by healthcare students, educators, and medical professionals. It operates the Anatomy.tv online platform.^[1] In one study, Anatomy.tv was deemed the greatest value in undergraduate anatomy education "since it had highest scores for effectiveness as well as the lowest scores for cost."^[2]

Development

The representation of the body in Primal's software is derived from medical scan data that has been interpreted by a team of Primal anatomists and translated into three-dimensional images by graphics specialists. The interactive anatomy visuals are accompanied by animations that demonstrate:

• Disease and conditions^[3]
• Function^[4]
• Biomechanics^[5]
• Surgical procedures.^[6]

History

In 2012, Informa acquired all of the company, previously owning 10 percent.^[7] In 2022, as part of Informa's sale of its Pharma Intelligence business, Primal Pictures became part of private equity firm Warburg Pincus.^[8] Later that year, Pharma Intelligence changed its name to Citeline and merged with pharmaceutical technology company Norstella.^[9]

External websites

PrimalPictures.comhttps://www.primalpictures.com/

Anatomy.tvhttps://www.anatomy.tv/

Notes and References

1. Web site: Anatomy.tv welcomer. Primal Pictures.
2. Chumbley . Samuel D. . Devaraj . Vikram S. . Mattick . Karen . An Approach to Economic Evaluation in Undergraduate Anatomy Education . Anatomical Sciences Education . March 2021 . 14 . 2 . 171–183 . 10.1002/ase.2008 . 32745338 . en . 1935-9772. free .
3. Web site: Disease & Conditions Module. Primal Pictures.
4. News: Primal Pictures' Functional Anatomy App: An Intuitive, Highly Accurate Tool for the Study of the Human Body . Yona . Gidalevitz . Medgadget . 7 November 2013 . 30 September 2022.
5. Web site: Announcing Real-time Functional Anatomy. Primal Pictures.
6. Web site: Surgical Study and Practice. Primal Pictures.
7. News: Informa buys 'Waking the Dead' software firm . James . Quinn . The Telegraph . 29 September 2012 . 28 May 2018.
8. News: Informa's $2.6 bln sale of pharma intelligence lifts shares . Juliette . Portala . Reuters . 10 February 2022 . 30 September 2022.
9. News: Norstella completes acquisition of Citeline to form $5B pharma intelligence group . Joseph . Keenan . Fierce Biotech . 3 November 2022 . 7 December 2022.