Pricol Explained

Pricol Limited
Type:	Public
Industry:	Automotive
Foundation:	1972
Location:	Coimbatore, Tamil Nadu, India
Key People:	Vijay Mohan (Founder) Vikram Mohan (Managing Director) Vanitha Mohan (Chairman) ^[1]
Products:	Dash Board Instruments, Sensors (All Types), Oil Pumps, Auto Accessories, Chain Tensioners, Idle Speed Control Valves, etc^[2]
Revenue:	(March ‘16)^[3]
Operating Income:	(March ‘16)
Num Employees:	5,500+

Pricol Limited (founded as Premier Instruments and Controls Limited) is an automotive components and precision engineered products manufacturer^[4] based in Coimbatore, India. It was founded in 1972 by the late V.N. Ramachandran and N.Damodaran, but started production in 1975.^[5] It manufactures automotive components for motorcycles, scooters, cars, trucks, buses, tractors and off-road vehicles used in the construction and Industrial segment. Pricol also manufacture sintered components and products for fleet management.^[6] Vijay Mohan is the founder, Vikram Mohan is the Managing Director and Vanitha Mohan is the Chairman.^[7]

Locations

Pricol Limited has six manufacturing plants in India, Plants 1,3 & 4 in Coimbatore, Plant 2 & 9 in Manesar, Plant 5 in Pune, Plant 10 in Sricity and Plant 12 in Satara.^{[8] [9]} The company also has a plant operating in Jakarta (Indonesia) ^[10] and business offices in Tokyo, Singapore, Cologne (Germany) and Detroit (USA).

Pricol also acquiesced a group company PMP of Ashok Piramal group, which operates the manufacturing plants in Satara (India), Rudrapur (India), Puebla (Mexico) and in Prague (Czech republic), they bought complete wiper business from PMP.

Operations

Pricol operates in five business areas: driver information systems, switches, actuators and sensors, powertrain products, telematics and infotainment, and fleet management systems.^[11]

Products

Driver Information System Products

• Instrument clusters
• Gauges

Power Train Products

• Sintered components
• Oil pumps
• Water pumps
• Chain tensioners
• Auto fuel cock
• Auto decompression unit
• Fuel feed pump
• Idle speed control valves
• Pressure relief valves

Sensors & Switches

• Speed sensors
• Fuel level sensors
• Selective catalytic reduction
• Map and Tmap sensors
• Oil level switch
• Temperature sensor
• Brake light switch
• Vacuum switch
• Power sockets
• Pressure sensor
• Position sensor

Telematics & Infotainment

• Display & Infotainment
• Body control module
• Telematics products

Fleet Management Systems

• Speed limiter
• Centralized Lubrication Systems
• Vehicle tracking system
• Digital tax fare meter
• Cabin Tilting Systems
• Journey risk management ^{[12] [13] [14]}

History

Key events in Pricol Limited's history^{[15] [10]}

Year	Event
1972	Founded, as Premier Instruments and Controls Limited.
1975	Started Production
1979	First Dividend Declaration
1988	Set up second plant in Gurgaon, India
1993	Listed in Bombay stock exchange
1995	Listed in National stock exchange
1999	Set up Plant 3 and 4 in Coimbatore, India
2001	Launched disc brakes for two wheelers
2003	Started a new company Xenos technologies for vehicle security systems
2005	Opened manufacturing plant in Pune, India
2006	Opened branch office Detroit, USA and PT Pricol Surya
2007	Set up manufacturing plant 6 in Pantnagar, India
2008	Set up manufacturing plant 7 in Pantnagar, India
2012	Signed Joint Venture with Johnson controls 50:50
2014	Xenos technologies merged with Pricol Limited^[16]
2015	Acquired Brazil based auto component maker, Melling^[17] ^[18] ^[19]
2015	Exits Joint venture with Denso^[20] and Acquired Johnson Controls' 50% stake in Joint Venture^[21]

Group Companies

• Pricol Travel Limited
• Pricol Properties Limited
• Pricol Logistics Private Limited

Notes and References

1. Web site: Pricol Secures its R&D IP with Microsoft Office 365 | Indiablooms - First Portal on Digital News Management.
2. Web site: Pricol Ltd/Old – Company Profile and News – Bloomberg Markets. Bloomberg.com. 2020-09-08.
3. Web site: Pricol Yearly Results, Pricol Financial Statement & Accounts. www.moneycontrol.com.
4. News: Pricol buys Brazilian auto component maker. BS B2B. Bureau. Business Standard India. 12 December 2014. Business Standard.
5. News: Company History. Business Standard India. Business Standard.
6. Web site: Pricol (Amalgamated): Reports, Company History, Directors Report, Chairman's Speech, Auditors Report of Pricol (Amalgamated) – NDTV. www.ndtv.com.
7. Web site: Pricol Registered Address Contact Details, Pricol Management. www.moneycontrol.com.
8. Web site: Pricol > Location Details > Auto Ancillaries > Location Details of Pricol – BSE: 540293, NSE: PRICOLLTD. www.moneycontrol.com.
9. Web site: India Locations.
10. Web site: Archived copy . 1 April 2015 . 24 September 2015 . https://web.archive.org/web/20150924081647/http://www.pricol.com/wp-content/uploads/2015/02/Investor-Presentation_Q3FY15_Final_R.pdf . dead .
11. Web site: Pricol exits joint venture with Denso. www.autocarpro.in.
12. Web site: Fleet management solutions.
13. Web site: Moneycontrol.com India – Finished Products > Auto Ancillaries > Finished Products of Pricol. www.moneycontrol.com.
14. Web site: Our Products.
15. Web site: Pricol > Company History > Auto Ancillaries > Company History of Pricol – BSE: 540293, NSE: PRICOLLTD. www.moneycontrol.com.
16. Web site: Pricol – Updates on Amalgamation of Xenos Automotive Limited with Pricol Limited. www.moneycontrol.com.
17. Web site: Pricol – Updates. www.moneycontrol.com.
18. Web site: Pricol Completes Acquisition of Melling. PR.com.
19. News: All cash deal, Pricol to infuse further equity. The Economic Times.
20. News: Pricol sells 49% in Denso Pricol India for Rs 20 crore. B. S.. Reporter. Business Standard India. 17 March 2015. Business Standard.
21. Web site: Pricol – Acquisition of 50% shareholding in Johnson Controls Pricol Private Limited, erstwhile Joint Venture Company of Johnson Controls Enterprises Limited, UK and Pricol Limited, India. www.moneycontrol.com.