Prestige (beer) explained

Prestige
Brewery:	Brasserie Nationale d'Haïti
Origin:	Port-au-Prince, Haiti
Introduced:	1976
Abv:	5.6%
Style:	Lager
Website:	https://www.brana.ht/prestige-brand/

Prestige is a lager brewed by Brasserie Nationale d'Haïti (BRANA) in Port-au-Prince, Haiti. It is widely consumed and is the best-selling beer in Haiti with a 98% market share.^[1] Prestige beer is available in some parts of the United States^[2] and other countries. In 2011, Heineken publicly announced it acquired a controlling interest in BRANA by increasing its ownership from 22.5% to 95%^{[3] [4]}

History

Prestige was founded in 1976 by Michael Madsen; he is a member of one of the richest industrial families in Haiti. His ancestors arrived from Denmark in the late 19th century. Prestige was launched less than two years after BRANA's creation.^[5] In 2005, Prestige began to be exported to select Canadian and U.S. cities.^[2]

Awards

• 2000 World Beer Cup gold medalist, American-Style Lager category^[5]
• 2012 World Beer Cup gold medalist, American-Style Cream Ale or Lager category^{[6] [7] [8]}

Packaging

In 2018, BRANA introduced its new international standard bottling line and a new blue and red label, which are the colors of the flag of Haiti.^[9] Prestige beer is available in a 12 fl. oz. and 16 fl. oz. bottles.^{[4] [10]}

See also

• World Beer Cup
• Cuauhtémoc Moctezuma Brewery
• Brasserie Nationale d'Haïti
• Beer in the Caribbean

Notes and References

1. Web site: Haitian Beer, Prestige, World Champion! . https://web.archive.org/web/20120523181421/http://www.prweb.com/releases/2012/5/prweb9515159.htm . dead . May 23, 2012 . Press . 18 May 2012 . PR News . 12 October 2015.
2. Web site: Encore de l'or pour prestige au World Beer Cup . Placide, Pierre Ricardo . 5 November 2012 . Le Matin . 13 October 2015.
3. Web site: Heineken takes controlling stake in Haiti brewer . AP . 15 December 2011 . Yahoo! . 12 October 2015.
4. Web site: Heineken: $100M investment in Haiti brewery . Daniel, Trenton . 5 April 2014 . USA Today . 12 October 2015.
5. http://www.worldbeercup.org/wp-content/uploads/2012/03/2000_winners.pdf World Cup Beer 2000 Winner's List
6. http://www.worldbeercup.org/wp-content/uploads/2013/08/WBC12-Winners-List1.pdf World Cup Beer 2012 Winner's List
7. Web site: Haitian Beer Prestige Takes Gold Medal At World Beer Cup Competition . Minsky, David . 7 May 2012 . Miami New Times . 12 October 2015.
8. Web site: President Clinton and Heineken's BRANA leadership meet in Haiti to support local sourcing initiatives . 11 March 2013 . 6 February 2014.
9. Web site: La bière Prestige, plus haïtienne que jamais . Belfort, Jocelyn . Jean Baptiste, Juno . 21 November 2013 . Le Nouvelliste . 13 October 2015.
10. Book: A Promise in Haiti: A Reporter's Notes on Families and Daily Lives . Curnutte, Mark . 143 . 2011 . 9780826517838 . 12 October 2015.