Preloved Explained

Preloved
Type:Classified advertising
Language:English
Headquarters:Manchester Airport
Location City:Manchester
Location Country:United Kingdom
Owner:THG plc
Founder:Ian Buzer
Editors:-->
Rev:-->
Intl:-->
Num Employees:-->
Subsid:-->
Reg:-->
Num Users:10M+
Content Licence:-->
Footnotes:[1] [2]

Preloved.co.uk is a classified advertising website based in the UK. It was founded by Ian Buzer in 1998 and bought by The Hut Group in 2014.[1] [2]

History

Preloved was founded by Ian Buzer in 1998.[1] Initially for second-hand and vintage items, it became of the largest sites for advertising pets, horses and livestock. In 2012, it was ranked 2nd in the UK for classified ads by Hitwise.[3] In 2013, it recorded over 1.1 billion page views on its advert pages.[4] As of 2014, Preloved was the largest independent classified ads site in the UK.

In March 2014, Moo Ltd, the owner of Preloved.co.uk, was bought by The Hut Group.[5] [6] [7]

In July 2015, Preloved launched its first ever mobile app for iOS focused on Apple's iPhone market.[8] An Android version was launched on 3 November 2015.[9]

Business model

Preloved has no listing or selling fees. But users can pay to get their advertisements more exposure. It has over 10 million members and hundreds of thousands of adverts in over 500 categories.[1]

Advertisements which have been created in the last twelve days are initially reserved only for upgraded buyers but they become available to all after the twelve days.[10] For business sellers, Preloved requires users to maintain a monthly business membership.[11]

Notes and References

  1. Web site: About Us - Preloved. Preloved. 21 October 2022.
  2. Web site: The Hut Group acquires Moo Ltd, operators of Preloved.co.uk. 25 April 2014. The Hut Group.
  3. Web site: Homepage - Hitwise - Competitive Intelligence & Consumer Insights. Hitwise - Competitive Intelligence & Consumer Insights.
  4. (Press Release) http://static.preloved.co.uk/static/images/press/preloved2013_screen.png
  5. Web site: The Hut Group snaps up Moo Ltd. Alex. Bell. 28 March 2014.
  6. Web site: Preloved acquired by The Hut Group Limited in a transaction managed by international advisor BCMS. March 2014. BCMS.
  7. Web site: Retailing group the Hut Group buys Preloved.co.uk classified portal. Internet Retailing.
  8. Web site: Preloved : The UK's most trusted marketplace on the App Store. App Store. 8 June 2021 .
  9. Web site: Are You on the Go with Preloved Yet? #PrelovedOnTheGo - Preloved UK. 13 June 2015 .
  10. https://secure.preloved.co.uk/eu?qs=JfkBZrgTL0Us_mTRoTIqPfCxFFVK68QIgWR8O2F9jgrDlqT_SK8RQQ
  11. Web site: Selling on Preloved, How to Sell on Preloved, UK Guide My Parcel Delivery. www.myparceldelivery.com. 2019-07-03.