Preferred partnership explained

A preferred partner agreement normally refers to an agreement between a vendor (service provider) and those who are allowed to on-sell its products. In line with this agreement there are normally some prerequisites that the partner must meet to become a preferred partner. These prerequisites may include things like:

• Training and certification
• Minimum sales volume and/or value

Being a preferred partner provides pre-determined discounts, advantages and privileges from the vendor to the partner.^{[1] [2]}

Notes and References

1. Book: Gassmann. Oliver. Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry. Reepmeyer. Gerrit. Zedtwitz. Maximilian von. 2008-02-19. Springer Science & Business Media. 978-3-540-77636-9. en.
2. Book: Investment Management Regulation: ALI-ABA Course of Study Materials. 2006. American Law Institute-American Bar Association Committee on Continuing Professional Education. en.