| Precious | |
| Type: | studio |
| Artist: | Sogumm |
| Cover: | Precious Sogumm album.jpg |
| Genre: | R&B, alternative R&B, soft pop |
| Label: | AOMG |
| Prev Title: | Sobrightttttttt |
| Prev Year: | 2019 |
Precious is the second studio album of South Korean singer-songwriter Sogumm. It was released on October 22, 2021, through AOMG. It was later nominated for Best R&B Album at the Korean Music Awards.
In an interview with Bandwagon Asia, Sogumm spoke on the album's creative direction.[1]
I focused on popularity for the music, and artistry for the visuals. I thought the gap between music and visuals would express the confusion that I'm going through, and such imbalance has impacted not only my music but also my relationship with people. I thought it's important to explain and express what I want.
On October 18, 2021, AOMG revealed an image of an unknown figure between trees marked with a red circle through its social media. On the next day, it released a "card news" article that called the figure in the picture "Jangchung-dong white cloth".[2] On October 20, it revealed the album cover and preview video.[3]
The album starts with the mellow "Precious" and builds up to the "heady" dance-hip-hop mix "My Time Is Gold".[4] The fuzz guitar riff of "Complex" quickly changes the mood of the track and creates tension. Lyrically, Sogumm is straightfoward with her lover without thinking too much.[5] She talks about saying goodbye to her loved ones on "So Soon" and sings about jealousy and love on a trap beat on "My Love".[6]
Therese Reyes of Vice wrote that the album is "well thought out but still folky and freeform, like it came from a pure desire to depict deep emotions through sound." Jo Ji-hwan of Tonplein commented that Sogumm succeeded in making unique and fun songs.[7] Rhythmer wrote that she created familiar yet new R&B music by properly combining Sobrightttttttts avant-garde sound with public appeal.[5]