Prain Global Explained

Prain Global Inc.
Native Name:	주식회사 프레인 글로벌
Native Name Lang:	ko
Type:	Private company
Industry:	Public relations (core)
Foundation:	Seoul, South Korea
Founder:	Yeo Jun-Young
Location City:	Jongno District, Seoul
Location Country:	South Korea
Area Served:	South Korea
Key People:	Yeo Jun-young (founder and CEO)
Services:	public relations advertising artist management film distribution
Subsid:	See the list
Homepage:

Prain Global Inc. (Hangul:주식회사 프레인 글로벌) is a South Korean public relations company, founded by Jun-young Yeo in July 2000. It is the parent company of Prain Consulting Group (PCG).

In 2021, Prain Global was ranked 73rd on the Global Top 250 PR Agency Ranking.^[1]

Prain Consulting Group

The Prain Consulting Group is the group of companies under Prain Global.

• Prain Global - Public relations (Site)
• Prain IMC - integrated marketing communications
• Prain TPC - artist management (Facebook) (@PrainTPC on Twitter)
• Prain Movie - film distribution (Facebook)
• Prain Sports - sports marketing
• Prain & Rhee - research, consulting
• Prain F&B - food and baking franchisee
  • Purearena (Blogger Korea)
• TREY - hybrid public relations (Tistory)
• Markers BX - branding (Tistory)
• Markers UX - digital agency (Tistory)
• PCG Academy - educational institution
• PCG HQ - business incubator
• Sticky Monster Lab - animation studio (Facebook) (Vimeo)

Clients (as of 2022)^[2]

Government & public sector

• The National Institute of Korean Language
• Ministry of Economy and Finance
• Ministry of Culture, Sports and Tourism
• Ministry of Government Legislation
• Ministry of Health and Welfare
• Seoul City Hall
• Child Rights Security Agency
• Ministry of Foreign Affairs
• United Nations World Food Programme
• Incheon International Airport Corporation
• Statistics Korea

Consumer products & retail

• Gong Cha
• Kia
• Nu Skin Korea
• Danone Nutricia
• Dr.jart+
• Dongsuh Foods
• Monami
• Michelin Korea
• Volvo Cars
• SKIN1004
• Simmons
• Aromatica
• APR
• Yuhan-Kimberly
• Dr.Chung’s Food
• Zero to Seven
• Zespri Korea
• Cardoc
• Pernod Ricard Korea
• POSCO
• PLEATS MAMA
• K CAR
• FromBIO
• 11Street

Corporate

• Neovalue
• Digital Daesung
• Ssangyong C&E
• Alibaba
• UBASE
• Electronic Arts Korea
• DL
• DTR
• SK Group

Technology & digital

• Riot Games
• Roborock Korea
• Samsung
• Sejong Telecom
• Onestore
• Keywe
• Thinkware
• Plus-ex
• KIES
• Fujifilm
• KIAST
• E-pit
• SK Telecom
• TESSA

Healthcare

• Daewoong
• Korean Association of Interpreters and Presidents
• Korean Society for Lung Arterial Research
• Dongkook
• Mundipharma
• Sanofi Aventis
• Sanofi Pasteur
• Smail Pharm
• Takeda
• Roche
• AbbVie
• HANALL Biopharma
• MSD
• Novartis
• GSK

Travel, leisure & sports

• Expedia
• Fairmont Ambassador Seoul
• Finnair

Media & entertainment

• TikTok
• FLO
• LYCHEE&FRIENDS

Financial services & others

• JT Chinae Bank
• Forestry and Fisheries Food Education and Culture Information Service
• Solt
• ESG

Honors

2017

• 2017 The Holmes Report - ‘North Asia Consultancy of the year’-The Holmes Report
• 2017 Asia Pacific SABRE Awards - Gold Award in ‘Public Affairs’ (Ministry of Health and Welfare, ‘Ga Na Da campaign, to promote and raise awareness for low fertility compared to an aging society)
• The Korean Advertising & PR Practitioners Society - ‘2017 PR Agency of the Year’
• Award of Excellence in Advertising and Public Service Campaign, Korea Communications Grand Prize (Ministry of Culture, Sports and Tourism, Hello Policy Project – Online viral video on communication)

2016

• Korean Academic Society for Public Relations Excellence Award -’Best PR Practice Award 2016’ by the (Grevin Seoul)
• 2016 PR Week Asia Silver Winner of the Southeast Asia PR Campaign of the Year in 2016 (Crossing Cultural Borders: Promoting Korean Halal Foods in Indonesia of Korea Agro-Fisheries&Food Trade Corporation)
• 6th Korea Social Network Service Award - Grand Prize winner in Manufacturer category by (Posco)
• 2016 Korea PR Association Award - Grand Prize winner (Ministry of Health and Welfare’s Aging Society and Population Policy campaign, ‘Ga, Na, Da campaign’)
• 2016 Korea PR Association Award - ‘PR Agency of the Year’

2015

• Award of Excellence in PR-Event Sector Outstanding Performance, Korea Communications Grand Prize (MSD Rotateq)
• Best Company in Promotion Opportunity & Possibility Sector, Fortune & Jobplanet

2014

• This Year’s Best PR Agency by Korean University Students’ PR Association
• Grand Prize, in 2014 Korea PR Association Awards (Campaign of Ministry of Employment and Labor)
• Sungbong Lee, Vice-chairman of Prain, selected as ‘The 50 Most Influential People in PR’ by PR Week
• Korean Consultancy of the Year by Asia Pacific SABRE Awards

References

• News: 2017 파이낸셜뉴스 광고대상 PR상 휩쓰는 국대급 자문회사. 파이낸셜뉴스. November 22, 2017. The Financial News. September 13, 2018 .
• News: No Prain, no gain: PR firm to market own products. Lim, Jae-un. November 17, 2011. JoongAng Ilbo. June 16, 2014.
• News: 프레인의 이유 있는 ‘외도’, 프레인TPC. 이슬기 (Lee, Seul-gi). June 13, 2013. The PR News. June 16, 2014.
• Web site: (주)프레인글로벌 (Prain Global, Inc.). Saramin HR. June 16, 2014.

Notes and References

1. Web site: Top 250. 2022-02-06. PRovoke Media. en.
2. Web site: WORK SCOPE. prain.com. August 13, 2022.