| Président | |
| Type: | Private |
| Producttype: | Butter |
| Currentowner: | Lactalis |
| Producedby: | Lactalis |
| Country: | France |
| Introduced: | 1968 |
| Discontinued: | n/a |
| Markets: | International |
Président is a French dairy brand owned by Lactalis of Laval, Mayenne. The brand was created in 1933 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheese.
The brand was created in 1933 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans". « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. »[1] (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading president Charles de Gaulle.)