PoweR Girls explained

Starring:	Lizzie Grubman
Network:	MTV

PoweR Girls is a 2005 MTV reality TV series about press maven Lizzie Grubman mentoring a team of young hopeful publicists as they work their way in the world of celebrities, glamour and public relations to ultimately earn a permanent spot on Grubman's team (along with her respect).

Plot

The show took its name from a 1998 New York Magazine cover story written by Vanessa Grigoriadis about Grubman.^[1] It followed Grubman and four young female assistants, Rachel Krupa, Ali Zweben, Kelly Brady, and Millie Monyo, doing the work of celebrity publicists in Manhattan: planning nightclub openings and album launches, mingling with celebrities and the press. The four competed for a permanent role in Lizzie Grubman Public Relations, relying on a combination of their skills and sex appeal.^[2] Grubman took the mentor role, paralleling Donald Trump in The Apprentice.^{[3] [2]}

The show also featured various other characters through events, parties and day-to-day office activities. One featured character was then intern Anthony Berklich who showed-up in two of the episodes.

Reception

The show debuted on MTV on March 10, 2005, to a poor response from critics.^{[4] [5]} Six episodes were produced in the first season. The season finale was April 14.^[6]

As of October 2005, the New York Post reported that Grubman was said to be in talks with the various Viacom Networks to broadcast a second season of PoweR Girls, though nothing has been heard about it since.

After filming

• Ali Zweben- Public Relations Manager of Intermix Boutique clothing store in Manhattan.^{[7] [8]}
• Rachel Krupa - Head of Operations at the Los Angeles office of Berk Communications, Inc.^[9] and owner of her own boutique PR company, Krupa Consulting.^[10]
• Kelly Brady - continued working for Lizzie Grubman Public Relations. On September 30, 2006, she married Walter Zegers, a Manhattan investment banker,^[11] who had appeared as her boyfriend on the show.^[12]
• Millie Monyo - went on to start her own Interior Design and Event Planning Company and also works as a Public Relations Manager for Estée Lauder Global Communications.
• Anthony Berklich- went on to work at the television talk-shows "The View" and "The Daily Show with Jon Stewart".

External links

• Official page from MTV.
• Interview with PoweR Girls cast, CNN Showbiz Tonight, March 9, 2005

Notes and References

1. Grigoriadis. Vanessa. Welcome to the Dollhouse. New York.
2. Web site: Women on Top. interview with participants, Stuff Magazine, 2005-02-11, By Laura Leu. 2007-09-12 . https://web.archive.org/web/20071017110115/http://stuffmagazine.com/articles/index.aspx?id=925 . 2007-10-17.
3. Sternbergh, Adam . Lizzie Grubman's Star Vehicle. . March 7, 2005. 2007-09-12.
4. News: 'PoweR Girls' delivers bad PR. Matthew Gilbert. Boston Globe. March 10, 2005. 2007-09-13. MTV's PoweR Girls is both a poorly made reality show and an American cultural tragedy..
5. News: A Front-Row Seat to a Behind-the-Scenes Job. Virginia Heffernan. New York Times. March 10, 2005. "PoweR Girls," unfortunately, is no "Rich Girls.". Virginia Heffernan.
6. Web site: Once in PR-ison, now leading lady on MTV reality show. Krishna Purohit. 2005-04-12. The Daily Targum. 2007-09-13. https://web.archive.org/web/20080407001433/http://media.www.dailytargum.com/media/storage/paper168/news/2005/04/12/InsideBeat/Once-In.PrIson.Now.Leading.Lady.On.Mtv.Reality.Show-920855.shtml. 2008-04-07. dead.
7. Web site: Access Style: 7 Trends For '07 . . January 5, 2007 . 2007-09-13 . dead . https://web.archive.org/web/20070127163154/http://www.accesshollywood.com/news/ah3374.shtml . January 27, 2007 .
8. http://intermixonline.com
9. Web site: Berk Communications, Inc. to Open Los Angeles Public Relations Office. press release. PRNewswire. July 25, 2006. 2007-09-13.
10. http://krupaconsulting.com
11. News: Zegers 32, and Brady, 26 . Christopher Cassuto . New York Post . November 12, 2006 . 2007-09-13 . dead . https://web.archive.org/web/20061113071424/http://www.nypost.com/seven/11122006/entertainment/weddings/zegers__32__and_brady__26_weddings_christofer_cassuto.htm . November 13, 2006 .
12. News: Lizzie's Ladies on the Lose? . Michelle Ingrassia . . March 3, 2005 . 2007-09-13 . dead . https://web.archive.org/web/20080407105102/http://www.nydailynews.com/news/2005/03/03/2005-03-03_lizzies_ladies_on_the_lose.html . April 7, 2008 .