PowerReviews explained

PowerReviews, a 1WorldSync Company
Type:Private
Industry:Marketing technology
Parent:1WorldSync
Foundation:2005
Location:Chicago, Illinois, USA
Homepage:www.powerreviews.com

PowerReviews is a technology company that provides software to brands and retailers that allow them to collect, display and analyse different forms of user-generated content (UGC) on their e-commerce websites.[1] [2] [3]

The company's capabilities include product ratings and reviews, answering of questions, product sampling, images, videos, and social content, and different analytics tools to examine the impact of user-generated content and benchmark product performance.

The company is headquartered in Chicago with an office in London which is servicing the EMEA market.

History

PowerReviews was founded in 2005. Bazaarvoice,[4] [5] a competitor, bought PowerReviews in 2012. The acquisition was opposed by the United States Department of Justice for antitrust concerns, focused on the ratings and review industry's relatively small marketplace and the potential importance to adjacent industries.[6]

In 2014, consumer reviews company Viewpoints purchased PowerReviews from Bazaarvoice. The two companies combined under the PowerReviews name.[7] [8]

PowerReviews subsequently acquired BzzAgent from Dunnhumby in July 2018[9] and Stella Pulse from StellaService in July 2019.[10]

In August 2023, PowerReviews was purchased again, this time by 1WorldSync, a product content management technology company.[11]

Notes and References

  1. Web site: Michael Arrington. Product Reviews: Everyone Wants a Piece of The Market, But PowerReviews May Get It.. TechCrunch..
  2. Web site: PowerReviews Spreads Consumer Reviews Between E-Commerce Sites. 26 July 2011 . TechCrunch.
  3. Web site: Erick Schonfeld. 26 July 2011. PowerReviews Spreads Consumer Reviews Between E-Commerce Sites. TechCrunch.
  4. Web site: Anthony Ha . 24 May 2012 . Bazaarvoice To Acquire PowerReviews for $151M . TechCrunch.
  5. Web site: Andrew Nusca . 25 May 2012 . Bazaarvoice acquires rival PowerReviews; adds SMBs to social CRM portfolio . https://web.archive.org/web/20120528081242/http://www.zdnet.com/blog/btl/bazaarvoice-acquires-rival-powerreviews-adds-smbs-to-social-crm-portfolio/78137 . dead . May 28, 2012 . ZDNet.
  6. News: Fair. Rebecca Kirk. Sizing Up the Competition: Antitrust Enforcement and the Bazaarvoice Ruling. 17 September 2014. The National Law Review. Analysis Group. 29 August 2014.
  7. Web site: Consumer reviews platform PowerReviews is back. Allison Enright. 5 June 2014. Internet Retailer.
  8. Web site: After Antitrust Suit, Bazaarvoice Sells PowerReviews To Review Site Viewpoints for $30M. Anthony Ha. 4 June 2014. TechCrunch.
  9. Web site: 18 June 2021. PowerReviews Acquires BzzAgent. 18 June 2021. Bloomberg.
  10. Web site: 2019-03-11. New $11MM Funding Round for Stella Connect. 2021-06-18. Stella Connect. en-US.
  11. Web site: 2023-08-22. 1WorldSync Acquires PowerReviews, a Leader in Consumer-Generated Ratings and Reviews, to Help Brands and Retailers Fuel Sales Online. 2024-02-20. PR Newswire. en-US.

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