Postmodern Jukebox Explained

Postmodern Jukebox
Alias:PMJ, Scott Bradlee's Postmodern Jukebox
Origin:New York City
Years Active:–present
Label:Mud Hut Digital, Concord Records

Postmodern Jukebox (PMJ), also known as Scott Bradlee's Postmodern Jukebox, is a rotating musical collective founded by New York based pianist Scott Bradlee in 2011. Postmodern Jukebox is known for reworking popular modern music into different vintage genres, especially early 20th century forms such as swing and jazz. They have toured North America, Europe, and Australia; often simultaneously due to the extensive discography and the numerous artists and performers involved in the project. Postmodern Jukebox has amassed over 1.9 billion YouTube views and 5.8 million YouTube subscribers since its introduction in 2011.[1]

Each week, Postmodern Jukebox releases a new video on YouTube. Although originally most were filmed casually in Bradlee's apartment living room, sets became more elaborate over time. The band has covered songs by artists ranging from Lady Gaga and the Strokes to Katy Perry and the White Stripes. Since their beginnings as a small group of friends making music in a basement in Queens, New York, Postmodern Jukebox has gone on to feature 70 different performers and tour six continents.[2]

History

Origin

Postmodern Jukebox originated when Scott Bradlee began shooting videos with friends from college in his basement apartment in Astoria.[3] This group included bassist Chris Anderson, saxophonist Ben Golder-Novick, harpist Brandee Younger, and vocalist Emma Walker.

Bradlee struggled for years as a jazz musician in New York City before one of his videos ("a medley of '80s songs done ragtime style") became popular in 2009. He received a message on Twitter from author Neil Gaiman. Two years later his video for "A Motown Tribute to Nickelback" included Drue Davis (emcee), Steve Ujfalussy (saxophone, EWI) Adam Kubota (bass), Allan Mednard (drums), and Tim Kubart (tambourine).

2012–present

With over one million views in its first week, and four million in its first year, Robyn Adele Anderson's cover version of Macklemore & Ryan Lewis' "Thrift Shop" (2012) was Postmodern Jukebox's first viral music video. The song was included on Introducing Postmodern Jukebox (2013) and reached No. 8 on the Billboard magazine jazz album chart. This was followed by her cover of Miley Cyrus' "We Can't Stop" in 2013. The band performed on Good Morning America in September.

In late 2013, Postmodern Jukebox was invited to the New York City offices of Cosmopolitan to film a year-end tribute to 2013, covering the year's hit songs with arrangements from different genres and times. The "Just Another Day at the Office" mashup included Robyn Adele Anderson singing "Blurred Lines", Cristina Gatti singing "Holy Grail", Anderson and the Tee Tones singing "We Can't Stop", Karen Marie singing "Roar", Ashley Stroud singing "Royals", and Andromeda Turre singing "What Does the Fox Say?". The production was completed in a single take, and a companion behind-the-scenes video was also produced.

In 2014, Kate Davis performed a cover version of Meghan Trainor's song "All About That Bass" (2014) in Scott Bradlee's living room after three hours of practice. Davis sang and played double bass; her rendition gathered 8 million views in three months. "I knew the song, probably could have done it on the fly. Maybe that's why it's so funny. I remember thinking it was so funny at the time I was going to crack up, maybe five times." The 1940s arrangement and piano accompaniment is by Bradlee with Dave Tedeschi on drums. The single was a success, catching the attention of Time, Billboard, The Huffington Post, and PBS NewsHour.

BuzzFeed featured a doo-wop cover of "Timber," with Robyn Adele Anderson and the Tee Tones fronting, in February 2014. The group's cover of Radiohead's seminal 1990s hit "Creep," performed by Haley Reinhart, was called a "stunning listen" by the Los Angeles Times in April 2015. As of April 2022, the video had over 105 million views and was their most viewed video.[4]

In 2015, Broadway actress Shoshana Bean became active with the group as a guest artist when Bradlee moved to Los Angeles. Broadway World raved about Bean's performance of Sia's "Chandelier" at the Segerstrom Center for the Arts in Costa Mesa, California, and Billboard did a feature story on Motown version of Justin Bieber's "Sorry". Bean joined the Postmodern Jukebox 2016 spring European tour at its midway point.

Sara Niemietz performed with the cast in August 2015, covering Talking Heads' "This Must Be the Place (Naive Melody)" (1983), PMJ's rendition of "Hey Ya!" (2003) by Outkast, a Dixieland arrangement of Justin Bieber's "Love Yourself" (2015), and a club version of the "Pokémon Theme". Niemietz joined the band's northeastern leg of its 2015 U.S. tour and the entire 2016 European tour. MTV U.K. caught up with the show in London and spotlighted a big band cover version of Elle King's "Ex's & Oh's" (2014) with Niemietz on vocals and Sarah Reich tap dancing.

In early February 2016, Postmodern Jukebox covered David Bowie's song "Heroes" in honor of World Cancer Day with vocals by Nicole Atkins. The song was released to earn money for the Cancer Research Institute. In 2016, Heineken announced a global partnership with Formula One racing, and in September released the "If You Drive, Never Drink" campaign commercial with driver Sir Jackie Stewart (the "Flying Scot") and "Heroes" as background music.[5]

Around the same time, PMJ started Reboxed, consisting of new versions of songs that had already been covered. The first Reboxed song was by Niemietz and the Sole Sisters singing "Bad Romance", which had been sung by Ariana Savalas with Sarah Reich tap dancing. Adweek named Bradlee one of "20 Content Creators Who Are Setting the Bar for Creativity in 2016".[6]

In 2016 they acquired PMJ Manor in Los Angeles.[7] In late May 2018, PMJ surpassed the one billion view mark on YouTube. Bradlee, members of the band, and guests hosted their first live stream event from the PMJ Manor to celebrate.

On June 12, 2018, Scott Bradlee released his first book, a memoir entitled Outside the Jukebox: How I Turned My Vintage Music Obsession into My Dream Gig.[8] The book received positive reviews from Publishers Weekly,[9] The Weekly Standard,[10] and Billboard.[11]

In 2014, PMJ started the first annual #PMJSearch contest to discover musical talent. The month-long competition asks fans to submit videos of themselves performing versions of PMJ songs for a chance to perform on an upcoming official video. Out of the many videos that are submitted each year, the winner is selected by Scott Bradlee. Past winners include Holly Campbell-Smith (2015), Devi Ananda (2016), Olivia Kuper Harris (2017), and Cortnie Frazier (2019) all of whom went on to be featured in PMJ videos, as well as on tour with the band. Harris' feature on "Last Friday Night" caught the attention of the song's original singer, Katy Perry, during an online feature for Glamour.[12]

Touring

On February 24, 2016, Postmodern Jukebox opened at the Dubai International Jazz Festival, alongside Sting, Toto, Chris Botti, and David Gray.[13]

The 2016 tours included three continents:

  1. a 75-date European tour starting at Vicar Street in Dublin, Ireland, wrapping on June 3, 2016 in Athens, Greece.[14]
  2. A 16-city Australia/New Zealand tour, which kicked off on August 29, 2016 at the Isaac Theatre Royal in Christchurch, wrapping on September 20, 2016 at the Perth Concert Hall.[15] and
  3. a 45-stop fall North American tour, kicking off on September 29, 2016 at the Veterans Memorial Auditorium in Providence, Rhode Island, and wrapping on November 27, 2016 in Mesa, Arizona.[16]

The 2017 tour included concurrent dates in Europe and the US, with two separate "casts" of musicians.[17] [18]

PMJ made its first visit of South America in August 2017, with four dates in Brazil and one in Argentina.

In April 2018, PMJ made their debut in Africa, performing in Tunisia at the Jazz a Carthage Festival[19] and Morocco at the Jazzablanca Festival,[20] marking the sixth continent on which they've performed.

Performers

Creator and founder

Guest musicians

The band has featured the following artists as guest musicians:

Guest vocalists

Several former American Idol finalists have found success as part of Postmodern Jukebox's ensemble, including Vonzell Solomon (season 4), Blake Lewis (season 6), Melinda Doolittle (season 6), Haley Reinhart (Season 10), Casey Abrams (Season 10), Thia Megia (season 10), DeAndre Brackensick (season 11) and Catie Turner (season 16). Four Season 14 finalists have also performed lead vocals for the group: Joey Cook, Rayvon Owen, Clark Beckham, and JAX. Additionally, vocalists Aubrey Logan, Von Smith, and Brielle Von Hugel are Idol alums who went through the audition process but did not advance to the finals in any season.

Xavier Woods appeared in the cover of "What Is Love", with his trombone "Francesca" and later recorded a video that was released on his channel (UpUpDownDown), in which they cover the SpongeBob SquarePants theme song.[23]

In February 2020, the Rembrandts appeared as part of an evolution of "I'll Be There for You".

The band has featured the following artists as guest vocalists and performers:

Discography

Albums

Scott Bradlee's Postmodern Jukebox
YearAlbumPeak chart positionsNotes
Jazz AlbumsTop HeatseekersTop Independent Albums
2013Introducing Postmodern Jukebox (EP)831Billboard Jazz Albums: Peaked at #8 on Sept 12, 2013 [34] [35]
Postmodern Jukebox, Season 2 (EP)
2014Twist is the New Twerk4748
  1. 16 on Billboard Jazz Albums: Year End 2015.
    Billboard Jazz Albums: Peaked at #4 on Jan 22, 2014[36]
Clubbin' With Grandpa 4Billboard Jazz Albums: Peaked at #4 on June 07, 2014
Saturday Morning Slow Jams
Historical Misappropriation 31143
  1. 20 on Billboard Jazz Albums: Year End 2015.[37]
    Billboard Jazz Albums: Peaked at #3 on Sept 09, 2014
A Very Postmodern Christmas 72222Billboard Jazz Albums: Peaked at #7 on Dec 19, 2014
2015Selfies on Kodachrome6Billboard Jazz Albums: Peaked at #6 on Jan 31, 2015
Emoji Antique8Billboard Jazz Albums: Peaked at #8 on May 16, 2015
Swipe Right For Vintage 519Billboard Jazz Albums: Peaked at #5 on Sept 05, 2015
Top Hat On Fleek 62020Billboard Jazz Albums: Peaked at #6 on Nov 27, 2015
2016PMJ And Chill 10Billboard Jazz Albums: Peaked at #10 on Mar 11, 2016
Swing the Vote 11Billboard Jazz Albums: Peaked at #11 on May 6, 2016
Squad Goals 10Billboard Jazz Albums: Peaked at #10 on Aug 5, 2016
The Essentials 25'Billboard Jazz Albums: Peaked at #2 on Sept 2, 2016 Compilation album
201733 Resolutions Per Minute 8Billboard Jazz Albums: Peaked at #8 on Jan 01, 2017
Fake Blues 5Billboard Jazz Albums: Peaked at #5 on Apr 28, 2017
New Gramophone, Who Dis?16Billboard Jazz Albums: Peaked at #16 on July 21, 2017
The New Classics (Recorded Live!)588Billboard Jazz Albums: Peaked at #5 on Jan 15, 2017
2018Jazz Me Outside Pt. 1
Jazz Me Outside Pt. 2 21Billboard Jazz Albums: Peaked at #21 on Apr 6, 2018
Learn To Floss in 3 Easy Steps
Blue Mirror 15Billboard Jazz Albums: Peaked at #15 on Sept 5, 2018
The Essentials II 10Billboard Jazz Albums: Peaked at #10 on Nov 18, 2018 Compilation album
2019Sepia Is the New Orange 15Billboard Jazz Albums: Peaked at #15 on Mar 1, 2019
Jazz Age Thirst Trap 19Billboard Jazz Albums: Peaked at #19 on June 28, 2019
Throwback Clapback
2020BACK When They Called It Music. The '90s, Vol. 1
At the Piano
OK Crooner
2021The Essentials IIICompilation album
2022OldieFans
2023The Fourth Tuning

Notes and References

  1. News: Postmodern Jukebox YouTube about page. 17 Jul 2022. 17 Jul 2022. Youtube.
  2. News: Vintage sounds, modern hits: Scott Bradlee's Postmodern Jukebox plays Aspen. 18 December 2015. 7 May 2016. Andrew Travers. The Aspen Times.
  3. News: Viral video sensation Postmodern Jukebox: Live on Staten Island. 27 October 2015. 7 May 2016. Rob Bailey. SILive.
  4. Web site: Creep – Vintage Postmodern Jukebox Radiohead Cover ft. Haley Reinhart . 7 April 2015. YouTube.
  5. Web site: Heineken When you drive, never drink Commercial Song by Postmodern Jukebox . tvadvertsongs.com. 4 September 2016 .
  6. News: 20 Content Creators Who Are Setting the Bar for Creativity in 2016 . 2017-06-21.
  7. News: Postmodern Jukebox gives Beyoncé, Miley Cyrus and even Nirvana a very vintage twist. Raleigh News & Observer. Ed. Condran. 2018-02-18.
  8. Book: Bradlee . Scott . Outside the Jukebox: How I Turned My Vintage Music Obsession into My Dream Gig . 2018 . Hachette . 9780316415729.
  9. Web site: Outside the Jukebox . www.publishersweekly.com . 12 June 2018 . 19 February 2019.
  10. Web site: Check . John . Ragtime to Riches . The Weekly Standard . 19 February 2019 . 15 June 2018.
  11. Scott Bradlee Shares How Postmodern Jukebox Got Him Fired From Walmart: Exclusive 'Outside the Jukebox' Book Excerpt . June 7, 2018 . Billboard.
  12. Web site: Katy Perry Watches Fan Covers On YouTube . Glamour Videos . 19 February 2019 . 6 February 2018.
  13. News: Dubai Jazz Festival 2016 first acts revealed — Toto to headline opening night. 20 October 2015. 2016-05-07. Rob Garratt. The National.
  14. News: Redbrick meets… Scott Bradlee's Postmodern Jukebox. 15 March 2016. 2016-05-07. Daniella Bassett. Redbrick. https://web.archive.org/web/20160603013906/http://www.redbrick.me/music/redbrick-meets-scott-bradlees-postmodern-jukebox/. 3 June 2016. dead.
  15. Web site: Scott Bradlee's Postmodern Jukebox Unveils Australian Tour. theMusic.
  16. News: Postmodern Jukebox Will Kick Off 45-City National Tour in Providence. 14 April 2016. 2016-05-07. Broadway World.
  17. Web site: Scott Bradlee's Postmodern Jukebox – www.gdp.fr. www.gdp.fr.
  18. Web site: Scott Bradlee's Postmodern Jukebox. www.axs.com.
  19. Web site: Kapitalis. 15 April 2018.
  20. Web site: Morocco World News.
  21. News: Postmodern Jukebox Throws Party at Silver Legacy . 10 April 2018. 12 July 2022. Nick McCabe. This Is Reno.
  22. News: Adored yet anonymous, Tambourine Guy comes into his own . 9 September 2015. 7 May 2016. Web Behrens. Chicago Tribune.
  23. Web site: ARE YA READY, KIDS? Austin & Postmodern Jukebox cover SpongeBob Squarepants! — Expansion Pack. YouTube.
  24. Web site: An Orchestral Pop Cover of "Smells Like Teen Spirit" featuring Alisan Porter. October 19, 2017. December 19, 2017.
  25. Web site: Postmodern Jukebox wows with talent at the Bing . The Mercury News . 2017-02-20 . 2017-07-01.
  26. Web site: Review: Postmodern Jukebox at Clear Channel Metroplex . Arkansas Times . 2017-06-06 . 2017-07-01.
  27. Web site: Wham! Have yourself a retro Postmodern Jukebox 'Last Christmas' . Brian Truitt . USA Today . 24 December 2015 . 7 May 2016.
  28. Web site: Catie Turner Takes On Billie Eilish . postmodernjukebox.com . Postmodern Jukebox . 1 November 2019 . 17 May 2019.
  29. Web site: Prewitt . Spencer . An Interview with Chloe Feoranzo . International Clarinet Association . 2017-09-05 . 2017-09-22. 2017-09-22. https://web.archive.org/web/20170922181646/http://clarinet.org/2017/09/05/interview-chloe-feoranzo/.
  30. Web site: Hunting Down An Interview With Morgan James . Joe Reinartz . Pollstar . 16 January 2015 . 7 May 2016 . https://web.archive.org/web/20160605103713/http://www.pollstar.com/news_article.aspx?ID=815957 . 5 June 2016 . dead .
  31. Web site: Remember "Last Friday Night" '40s Swing Style with #PMJSearch2017 Winner Olivia Kuper Harris. November 9, 2017. December 19, 2017.
  32. Web site: Watch Haley Reinhart & Puddles Pity Party Ponder a 'Mad World' in New Video . Billboard . 3 December 2015 . 7 May 2016.
  33. Web site: A Special Halloween Remake of "Thriller" with Special Guest Wayne Brady. October 31, 2017. December 19, 2017.
  34. Scott Bradlee's Postmodern Jukebox . Billboard . 2013-05-25 . 2020-11-13. 2020-09-18 . https://web.archive.org/web/20200918085711/https://www.billboard.com/music/scott-bradlees-postmodern-jukebox/chart-history.
  35. Scott Bradlee's Postmodern Jukebox . Billboard . 2020-11-13.
  36. Scott Bradlee's Postmodern Jukebox . Billboard . 2020-11-13.
  37. News: Jazz Albums: Year End 2015. 17 April 2016. Billboard. https://web.archive.org/web/20160417042421/http://www.billboard.com/charts/year-end/2015/jazz-albums. 17 April 2016.