Populus Ltd Explained

Populus is a market research company in the United Kingdom formed in 2003.

Populus co-founded the British Polling Council in 2004 and regularly publishes opinion polls on voting intention and as well as other political and commercial issues.[1] [2] It is also a member of the Market Research Society.[3]

Populus conduct telephone research using random digit dialing.[4]

In 2020 Populus became part of Yonder Consulting.[5]

Notes and References

  1. Web site: On November 15th the British Polling Council (BPC) will be launched.. 2004-11-01. British Polling Council. 2009-08-14. https://web.archive.org/web/20100413051900/http://www.britishpollingcouncil.org/press041101.html. 2010-04-13. dead.
  2. Web site: Polling Archive > Politics. Populus. 2009-08-14. https://web.archive.org/web/20090831064526/http://populus.co.uk/politics-category.html. 2009-08-31. dead.
  3. Web site: Research Buyer Company | Market Research Society.
  4. Web site: Populus Data Solutions web site.. 2012. 2013-06-30.
  5. Web site: Yonder Consulting | Market Research Agencies | the Research Buyers Guide .

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