| Pop Crave | |
| Language: | English |
| Author: | Will Cosme |
| Commercial: | Yes |
| Current Status: | Active |
Pop Crave is a media and news company, founded by Will Cosme in December 2015. The company is known for posting celebrity news and updates to its Twitter and Instagram accounts, which often go viral due to how often and quickly the outlet can publish posts.[1] As of July 2024, Pop Crave has a total of 1.8 million followers on X.
Pop Crave offers entertainment and celebrity news in the form of short snippets posted to their social media accounts, taking advantage of the ability to post to such platforms quickly and consistently. Their posts predominately cater towards the online "stan twitter" community, often celebrating notable pop culture anniversaries or celebrity birthdays alongside chart data and breaking news. The account also aggregates headlines from other sources as part of their reporting, often tagging the original publication or linking back to the initial article.[2] [3]
Pop Crave's social media accounts were first created by Will Cosme in December 2015 under the name PopCultureShady, later relaunching in 2016 under its current name. The account primarily focused on music updates, such as new releases and streaming data, but would later expand to cover wider pop culture topics including film and television and trending news topics.[4]
Cosme has since engaged a small number of volunteer editors to assist in posting and has launched a functional news site for the outlet to provide longer-form pop culture stories, highlight trending news and provide exclusive celebrity interviews.[5]
During the 2020 election, Pop Crave tweeted that the election had been called in favour of Joe Biden by Decision Desk HQ, hours before some major publications had released their own calls, leading to many younger people hearing of the news through the account appearing on their feeds first.[6] Journalists have noted that despite the lack of original content or interest in political reporting from Pop Crave, the account highlights the way Generation Z has turned to seeking news coverage from social and alternative media platforms.[7] [8]
A tweet from Pop Crave reporting on Live Nation Entertainment's decision to stop obscuring hidden ticketing fees in response to pressure from Joe Biden was quote-tweeted by his official presidential campaign Twitter account, prompting Pop Crave to respond "Thank you, Mr. President."
Rolling Stone and Yahoo! Finance have highlighted Pop Crave for breaking down the genesis and importance of streaming numbers in the music industry.[9] [10]
The large following of Pop Crave has led to the creation of similar celebrity update accounts, most notably the anonymously run Pop Base, which launched in July 2019 and has been able to amass a comparable following.
Pop Crave's success has led to the creation of a satirical parody account, Poo Crave, which on occasion caused confusion amongst readers who believed their posts were indeed news stories from the official account.[11]