Pourri Explained

~Pourri
Type:Private
Industry:Air freshener
Predecessors:-->
Successors:-->
Founded:2007
Founder:Suzy Batiz, Founder & CEO
Hq Location City:Addison, Texas
Hq Location Country:United States
Areas Served:-->
Products:Toilet spray, personal care

Pourri (also written ~Pourri) is a company that devises and sells fragrant sprays for toilets. They are the makers of Poo-Pourri. These are made of essential oils and other natural compounds, which coat the surface of the water and, the manufacturer claims, hold in bad odors.[1]

The name of the company is a pun on potpourri.

History

In 2007, after nine months of trying sprays, Suzy Batiz, founded the company and spent $25,000 of her own to begin making Poo-Pourri.[2] The company was advertised by word of mouth for the first six years.[3]

In 2013, the company's advertisement video, Girls Don't Poop, starring Bethany Woodruff,[4] made its debut and was seen more than 31 million times.[5] In April 2014, Poo-Pourri was available at 9,000 stores, including CVS, Bed Bath & Beyond, Ulta, ACE and True Value.[6] [7]

By January 2016, the company had sold over 17 million bottles of Poo-Pourri,[2] and that October, their new online video team, 'Number 2 Productions', sent out the video, How to Poop at a Party.[8] [9] In 2016, Poo-Pourri was valued at $300 million.[10]

By May 2019, the company had sold over 60 million bottles of Poo-Pourri and its videos had over 350 million combined views.[11]

In 2022, the company rebranded from Poo~Pourri to ~Pourri and branched out into other categories of odor elimination.[12]

Recognition

USA Today called Girls Don't Poop one of 2013's worst advertisements.[13]

In May 2014, at the 18th Annual Webby Awards ceremony, Poo-Pourri won the People's Voice Award in the Consumer Goods category and Edison Award in the Innovative Services category.[14] [15] That year, Giuliana Rancic picked Poo-Pourri as her 'top gift for coworkers' for E! News' Holiday Gift Guide.[16] In 2015 and 2016, the Inc. 5,000 list included Poo-Pourri, and in 2016, the spray was one of the magazine's 27 Coolest Products.[17] [18] In November 2016, Kathy Lee Gifford listed Poo-Pourri as one of her 'favorite things' on the Today Show.[19] In 2019, Batiz was recognized on Forbes Richest Self-Made Women list.[20]

Notes and References

  1. Web site: Suzy Batiz Turns Foul Odors Into Sweet Smell of Success. Dallas Business Journal. Emily . Babich. May 3, 2013. January 24, 2017.
  2. Web site: A Business That Doesn't Stink: Solving Poo Odor. CNBC. Jane . Wells. January 26, 2016. January 24, 2017.
  3. Web site: When Your Business Revolves Around Poo, Marketing is Tricky. Here's How Suzy Batiz Made it Go Viral. Bizwomen. Molly. Ryan. June 18, 2014. January 24, 2017.
  4. Web site: Interview with Bethany Woodruff (The Girl from Poo-pourri Commercial). . 6 October 2013 .
  5. Web site: LDS Poo~Pourri Actress Helps Prevent National Stink. The Daily Universe. Jakob. Walker. January 25, 2015. January 24, 2017.
  6. Web site: Watch Poo-Pourri in action in new ad . USA Today . 23 April 2014 . 8 June 2014 . Green, Shannon Rae.
  7. Web site: How Bathroom Humor Helped Poo-Pourri Founder Suzy Batiz Find Success. Beautylish. Selena . Fragassi. January 12, 2014. January 24, 2017.
  8. Web site: Poo-Pourri's New Viral Video Gives You Tips on How to Poop at a Party. AdWeek. Christopher. Heine. October 6, 2016. January 24, 2017.
  9. Web site: Watch Poo-Pourri's Hilarious Step-by-Step Video on How to Poop at a Party. Creativity-Online. Alexandra. Jardine. October 4, 2016. January 24, 2017.
  10. Web site: On Resilience: How Suzy Batis Rose From Two Bankruptcies to Build Poo-Pourri, A $300M Empire. Forbes. Ally. Bogard. Allie. Hoffman. December 13, 2016. January 24, 2017.
  11. Web site: How A Twice-Bankrupt Entrepreneur Turned Poo-Pourri Toilet Spray Into A $240 Million Fortune. Berg. Madeline. Forbes. en. 2019-08-01.
  12. News: Innovates . Dallas . Dropping the Poo: Poo~Pourri Rebrands as ~Pourri, Now Tackles Odors Everywhere ยป Dallas Innovates . 17 April 2022 . Dallas Innovates . 19 January 2022.
  13. Web site: Horovitz: 5 Worst Ads of 2013 More Than Stank . . December 24, 2013 . January 26, 2014 . Horovitz, Bruce.
  14. Web site: Pou-Pourri Won Webby and Edison Awards . 27 May 2014.
  15. Web site: Poo~Pourri Wins People's Voice Award In The 18th Annual Webby Awards; Takes Home An Edison Award For Innovation. PR Newswire.
  16. Web site: Giuliana Rancic's 2014 Holiday Gift Guide: For Co-Workers. E Online. Nicole. Adlman. December 11, 2014. January 24, 2017.
  17. Web site: Poo~Pourri. Inc. . January 24, 2017.
  18. Web site: The 27 Coolest Products From the 2016 Inc. 5000. Inc. . Bartie. Scott. December 6, 2016. January 24, 2017.
  19. Web site: KLG, Hoda's Favorite Things: Poo-Pourri, Shoes by Jessica Simpson. Today Show. November 14, 2016. January 24, 2017.
  20. Web site: America's Richest Self-Made Women 2019. Forbes. en. 2019-08-01.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Pourri".

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