Pony (make-up artist) explained

Pony
Birth Name:Park Hye-min
Birth Date:[1] [2]
Birth Place:South Korea
Nationality:Korean
Native Name:Korean: 포니
Native Name Lang:ko
Years Active:2010present
Module:
Embed:yes
Channel Name:PONYMakeup
Channel Display Name:Pony Syndrome
Years Active:2015–present
Subscribers:5.96 million
Views:344.84 million
Silver Button:yes
Gold Button:yes
Stats Update:October 28, 2023
Module2:
Child:yes
Hangulstage:포니
Rrstage:Poni
Mrstage:Póni
Hangul:박혜민
Rr:Bak Hyemin
Mr:Pak Hyemin

Park Hye-min (born 1990),[1] [2] known professionally as Pony or Pony Park, is a South Korean make-up artist, blogger, and Beauty YouTuber. Pony is credited with popularizing Korean beauty trends worldwide.[3] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career.[4]

Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.

Career

The name "Pony" came from her nickname at school, which she has used as her online name since.[3] Having enjoyed drawing since childhood,[5] Pony kept a blog on Cyworld and also began practicing make-up looks while she was a third-year high school student.[6] [3] She began posting video tutorials at the request of other users, which were positively received.[3] [7] Pony went to university to become a graphic designer and later worked at an office.[5] In 2010, she was approached by a publisher to write a series of books on make-up tips, which were later released in 2011, 2012, and 2014 in Taiwan, Thailand, Indonesia, China, and Japan.[3] [5] [8] She eventually quit her job to pursue make-up full-time.[7] For a while, she also worked as a make-up artist for singer CL.[5]

After launching her YouTube channel, Pony Syndrome, in 2015,[5] Pony gained over 4,400,000 subscribers in 2018.[6] [9] This has been helped by her providing English subtitles to her videos and focusing on a diverse range of make-up looks for a global audience.[3] [5] In addition to posting make-up looks, Pony also created tutorials for celebrity transformations.[10]

In 2015, Pony launched her make-up brand, Pony Effect, through the Korean beauty retailer Memebox.[5] [11]

Personal life

Pony married her boyfriend in May 2017, whom she had been dating for 10 years.[2] [12] In addition to speaking her native language, Korean, Pony is also fluent in English.[8]

Endorsements

Pony has been a brand ambassador for Etude House since 2014.[13] In 2018, Pony became a brand ambassador for Bobbi Brown,[14] including releasing a promotional song titled "Outta My Mind."[15] In 2019, Pony released collaboration make-up collections with MAC Cosmetics,[7] [16] ColourPop Cosmetics, Revolve, Etude House,[17] [18] and NYX Professional Makeup.[19] For her collaboration with MAC Cosmetics, Pony released a digital single, "Divine", to promote its release.[20] In 2020, she became the first Korean collaborator of the brand Morphe.[18]

Discography

TitleYearPeak chart
positions		SalesAlbum
KOR
[21]
"Outta My Mind"2018 - -
"Divine"2019 - -
"—" denotes releases that did not chart.

Publications

Korean

YearTitlePublisherISBN
2010Pony's Secret Make-up Book (Korean: 포니의 시크릿 메이크업북)Login
2011Pony's Special Make-up Book (Korean: 포니의 스페셜 메이크업북)Login
2012Pony's Celeb Make-up Book (Korean: 포니의 셀럽 메이크업 북)Login
2014Pony's Style Make-up Book (Korean: 포니의 스타일 메이크업 북 )Login

Japanese

YearTitlePublisherISBN
2014Sweet Thick Omelet
2016 [22] Sweet Thick Omelet

Notes and References

  1. News: Pony Park . . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603053049/https://www.forbes.com/profile/pony-park/#7463a06552e6 . live .
  2. News: Joo-hyon . Lee . Age Of You – ⑦ PONY 28 . ko . . August 11, 2017 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603094905/http://www.vogue.co.kr/2017/08/11/age-of-you-%E2%91%A6-pony-28/ . live .
  3. News: Woo-young . Lee . Pony, trendsetter of K-beauty . ja . . March 22, 2016 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603040618/http://kpopherald.koreaherald.com/view.php?ud=201603221653356673835_2 . live .
  4. Web site: 30 Under 30 Asia 2017: The Arts . . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603051208/https://www.forbes.com/30-under-30-asia/2017/the-arts/#51d762324bda . live .
  5. News: Maxine . Builder . Who Is Pony Makeup? 7 Things To Know About Korea's Most Famous Beauty Guru . . November 3, 2015 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603040621/https://www.bustle.com/articles/121183-who-is-pony-makeup-7-things-to-know-about-koreas-most-famous-beauty-guru . live .
  6. News: Chihiro . Horie . どんなメイクも自由自在！世界が注目するPONYとは . ja . . December 15, 2018 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603040618/https://numero.jp/interview136/ . live .
  7. News: Make-Up Artist Pony Park Talks Us Through Her Tarot Card-Inspired Collection For MAC . . October 21, 2019 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603040618/https://www.elle.com/uk/beauty/make-up/a28841217/mac-pony-tarot-card-makeup-collection/ . live .
  8. News: Jeena . Sharma . YouTuber Pony Park Says Your 17-Step Beauty Routine Does Nothing . . January 23, 2020 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603054214/https://www.papermag.com/pony-park-morphe-2644882319.html . live .
  9. News: Maho . Tomono . YouTubeでも大人気！ メイクアップアーティストPONYが明かす旅のビューティTIPS。Inside My Suitcase . ja . . October 1, 2018 . June 2, 2020 . October 2, 2018 . https://web.archive.org/web/20181002124426/https://www.vogue.co.jp/fashion/trends/trends/VJ1012-InsideMySuitcase-2018-10-ORIG_Pony/videos . live .
  10. News: Gillian . Fuller . Pony Makeup, a Korean Beauty Blogger, Is the Master of Celebrity Transformations . . March 17, 2017 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603040632/https://www.allure.com/story/beauty-blogger-pony-makeup-celebrity-transformations . live .
  11. News: Kia . Kokalitcheva . How This Korean Beauty Startup Uses Data to Keep Up With Trends . . subscription . August 10, 2016 . August 26, 2019 . February 9, 2019 . https://web.archive.org/web/20190209192438/http://fortune.com/2016/08/10/memebox-korean-beauty-products/ . live .
  12. News: Bae-ram . Bae . '뷰티 유튜버' 포니, 10년 사귄 남자친구와 5월 결혼 . ko . Insight . May 9, 2019 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603095639/https://www.insight.co.kr/newsRead.php?ArtNo=104749 . live .
  13. News: Yeon-ju . Oh . 에뛰드하우스, 동남아시아 내 첫 플래그십 스토어 싱가포르에 오픈 . ko . Herald Corp . October 27, 2014 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603104003/http://biz.heraldcorp.com/view.php?ud=20141027000694 . live .
  14. News: Sarah . Wu . Makeup Artist Pony on Her Bobbi Brown Skin Long-Wear Weightless Foundation Campaign . . January 5, 2018 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603045236/https://www.teenvogue.com/story/makeup-artist-pony-bobbi-brown-campaign-interview . live .
  15. News: Soo-kyung . Kim . 메이크업 아티스트 포니, 싱글 앨범 '디바인' 발매...맥과 협업 . ko . . September 24, 2019 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603045241/https://www.hankyung.com/entertainment/article/2019092494634 . live .
  16. News: Devon . Abelman . MAC Is About to Drop a Tarot Card-Inspired Collection With K-Beauty Star Pony . . September 24, 2019 . June 2, 2020 . February 15, 2020 . https://web.archive.org/web/20200215123855/https://www.allure.com/story/mac-pony-park-collection . live .
  17. News: Kayce . Teo . 10 Best Eyeshadow Palettes Under $50 . . August 1, 2019 . June 2, 2020 . November 23, 2020 . https://web.archive.org/web/20201123170113/https://www.harpersbazaar.com.sg/beauty/10-best-eyeshadow-palettes-under-50/ . live .
  18. News: Morphe Is Bringing Its Amazing Palettes to Korea With the Help of Pony . . January 14, 2020 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603040618/https://www.allure.com/story/pony-morphe-icy-fantasy-korean-makeup-interview . live .
  19. News: 【NYX Professional Makeup】韓国メイクアップアーティストPONYセレクト「PONY BITTI×NYX Professional Makeup Collection」限定発売 . ja . Model Press . August 9, 2019 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603040618/https://mdpr.jp/beauty/detail/1858762 . live .
  20. News: Ho-yeon . Lee . 메이크업 아티스트 포니, 가수로 깜짝 변신…27일 첫 싱글 낸다 . ko . . September 24, 2019 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603043913/http://star.hankookilbo.com/News/Read/201909240821322878 . live .
  21. Web site: Gaon Digital Chart. Gaon Music Chart. June 3, 2020. November 25, 2016. https://web.archive.org/web/20161125050200/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL. live.
  22. News: カリスマメイクアップアーティストPONY ベストセラーメイクBOOK 待望の第 2 弾発売開始! . ja . Sweet Thick Omelet . PR Times . April 28, 2016 . June 2, 2020 . June 3, 2020 . https://web.archive.org/web/20200603040621/https://prtimes.jp/main/html/rd/p/000000002.000019017.html . live .

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