Pon Pon Pon Explained

Pon Pon Pon
Cover:PonPonPon by Kyary Pamyu Pamyu Cover.jpg
Type:single
Artist:Kyary Pamyu Pamyu
Album:Moshi Moshi Harajuku and Pamyu Pamyu Revolution
Recorded:May–July 2011
Genre:
Length:4:02
Label:Warner Music Japan
Producer:Yasutaka Nakata
Next Title:Jelly
Next Year:2011

Pon Pon Pon (stylized in all uppercase) is a song and debut single by Japanese singer Kyary Pamyu Pamyu. It was released as the lead single for her EP, Moshi Moshi Harajuku, and later included on her debut album, Pamyu Pamyu Revolution. The song was written and produced by Yasutaka Nakata of Capsule. The music video, a psychedelic tribute to Kawaii and Decora culture, was released to YouTube on July 16, 2011, and became a viral hit.[1] [2] On 27 July 2012, a limited edition of a 7' LP with Side A: PONPONPON -extended mix- and Side B: Cherry Bon Bon -extended mix- was released (and re-released on 3 January 2013) exclusively for DJs.

The song was launched on iTunes internationally in 23 countries, and set records for a Japanese song, reaching #1 in Finland and #4 in Belgium.[3] As of 2012, the song sold over 1million digital downloads.[4] As of 2024, the music video has over 200million views on YouTube. Internationally, the song has been featured in G-Eazy's single "Lost in Translation",[5] FACE's "Night Fever", and was featured in The Simpsons episode "Married to the Blob".[6] PonPonPon is featured on the 2012 Japan game, Just Dance Wii 2.

The Japan Times in 2019 listed "PonPonPon" among the most influential J-Pop songs of the 2010s decade, noting the music video's extravagant aesthetics and electronic production.[7]

Music video

Development

The music video for "PonPonPon" was shot by Jun Tamukai.[8] The theme of the music video is "kawaii", which means cute in Japanese.[8] Tamukai regarded Kyary as a person bending the definition of "kawaii" by mixing it with weirdness.[8] The art director Sebastian Masuda, of fashion brand 6%DOKIDOKI, adopted the randomness of "a room of a girl who isn't good at tidying up", adding "a taste of the 60-70s".[9] The fashion stylist and designer for the video was Kumiko Iijima.[10]

Synopsis

The video is a mix of 2D and 3D animation. It depicts two worlds, the first of which was created by Masuda Sebastian and looks like a room of a girl; the other is her own mental world, where her face is pink-colored.[8] The video starts with a microphone stand coming out of Kyary's ear. The microphone stand is used to imitate the image of Freddie Mercury.[8]

In the chorus, Kyary performs a dance choreographed by air:man with the lyrics inserted as kinetic typography. When Kyary claps during the bridge, slices of bread appear because "pan" is the Japanese onomatopoeia for the sound of a clap, as well as the word for bread.

A combo television unit into which a cassette is inserted is a reference to the fact that analog broadcasting stopped in Japan and was switched to digital broadcasting on July 20, the same day the song was released on iTunes Store.[8] Kyary parodies the "Hige dance" from the 70s comedy show 8 Ji Dayo! Zenin Shugo wearing a mustache[8] and does the "kamehameha" move from the Japanese manga series Dragon Ball.[11]

Personnel

Credits adapted from liner notes.[12]

Cover artwork

Charts

Chart (2011–13)Peak
position
Japan Hot 100 (Billboard)[13] 9
Japan Billboard Top Airplay6
Japan Billboard Adult Contemporary Airplay68
US World Digital Songs (Billboard)[14] 15

External links

Notes and References

  1. News: 'PonPonPon' Gives Us A Kawaisa Seizure . Huffington Post . Annemarie. Dooling. 2011-07-27.
  2. https://web.archive.org/web/20120617131231/http://buzzworthy.mtv.com/2011/08/04/mtv-pop-music-show-bigger-than-the-buzz-summer-artists-cats-grilling/ Favorite Summer Artists & Cats Grilling Out (!!!): It's Episode 2 Of MTV's Pop Music Web Show, 'Bigger Than The Buzz'!
  3. News: 「PONPONPON」が、なんとiTunesヨーロッパでチャートイン!. Warner Music Japan. 2011-07-22. 2014-09-05. ja. https://web.archive.org/web/20140715004842/http://wmg.jp/artist/kyary/news_35308.html. 2014-07-15. dead.
  4. News: きゃりーぱみゅぱみゅ 原宿カワイイ大使に任命!!. MUSIC LOUNGE ニュース. 有線放送キャンシステム. 東京都. 2012-08-31. 2014-09-05. ja.
  5. Web site: G-Eazy - Lost In Translation.
  6. Web site: What if Kyary Pamyu Pamyu is on The Simpsons? . SBS Pop Asia . 2014-05-15 . 2014-05-16.
  7. Web site: Looking back at the most influential Japanese songs of the 2010s. December 29, 2019. The Japan Times. November 16, 2020.
  8. Web site: Interview with the director Jun Tamukai.
  9. Web site: Interview with Kyary and the art director Sebastian Masuda. 9 August 2011 .
  10. Web site: WEEKLY MAGAZINE スタイリスト 飯嶋久美子 . 2013-05-30 . 2018-06-09 . ja . SONY My VAIO. .
  11. Web site: Timeout Tokyo Long Interview. dead. https://archive.today/20120913174506/http://www.timeout.jp/ja/tokyo/feature/4794. 2012-09-13.
  12. Pon Pon Pon. Kyary Pamyu Pamyu. 2011. digital download. Warner Music Japan.
  13. http://www.billboard.com/biz/charts/2012-06-09/japan-hot-100 Japan Hot 100 : June 09, 2012
  14. http://www.billboard.com/biz/charts/2013-01-12/world-digital-songs World Digital Songs : Jan 12, 2013