| Pom-Bear | |
| Type: | Snack |
| Manufacturer: | Intersnack |
| Available: | Available |
Pom-Bear is a teddy bear shaped potato chip sold under the Chio brand. They are produced by Intersnack in Doetinchem, the Netherlands and are sold in over 30 European countries.[1] They were first introduced in 1987 in Germany where they are known as Pom-Bär and were later introduced to the UK in 1990.[2] [3]
Pom-Bear come in three main flavours (original, cheese and onion, and salt and vinegar) as well as other regional varieties. Over the years the brand has also been sold in a variety of limited edition flavours and shapes, including pizza, ketchup style and snowmen.[4] [5]
In 2008, the British Consumers Association criticised the smiling bear mascot featured on Pom-Bear packaging for promoting unhealthy snacks to children. The manufacturer responded to growing concerns over unhealthy snacks by reducing the level of unsaturated fat in the product.[6] [7]
In 2010, a specially produced advertisement featuring a 3D Pom-Bear was shown before screenings of Shrek Forever After and Toy Story 3.[8]