Polomarket Explained

Polomarket Sp. z o.o.
Type:Sp. z o.o.
Area Served:Poland
Industry:Retail
Revenue:zl 2.41 billion (2016)
Num Employees:7,000 (2017)[1]
Location City:Giebnia, Poland
Locations:280

Polomarket Sp. z o.o. (stylised as POLOmarket) is a retail chain of grocery stores, operating around 290 stores nationally around Poland. Every month, Polomarket stores are visited by nearly 8.5 million customers.[2]

The Polomarket headquarters and logistics centre is located in Giebnia near Pakość, Kuyavian-Pomeranian Voivodeship. The second warehouse is located in Kłobuck.

The retail chain's slogan is My favourite (Mój ulubiony).[3]

Structure

The Polomarket retail chain functions as a private limited company (Sp. z o.o.). The company was founded in 1997 with the merger of 27 stores owned by five owners from Konin, Inowrocław, Świecie, Toruń and Płock. The firm is 100% owned by Polish capital.[4]

In 2013, the retail chain changed its logo, interior as well as the stores' layout.[5] [6] [7] Since the transformation, Polomarket continues to renovate older stores, whilst all newly opened retail stores are embodied within the retail chain's branding.

By the end of 2014, 170 stores left the Polish market under the Polomarket branding. These were replaced by Mila, owned by the joint-stock company Market-Detal, which was a partner of Polomarket between 1997 and 2014.[8]

In 2016, the retail chain's revenue numbered 2.41 billion zlotys. In 2017, the retail chain opened up ten new stores.[9] The retail chain employs around seven-thousand people.[10]

Notes and References

  1. Web site: POLOmarket Sp. z o.o. - Lista 500 - Polityka.pl. www.lista500.polityka.pl. 12 November 2017.
  2. Web site: InterMedia. Trol. Nasze sklepy. www.polomarket.pl. 12 November 2017. pl.
  3. Web site: POLO market Brands of the World™ Download vector logos and logotypes. www.brandsoftheworld.com. 12 November 2017. en.
  4. Web site: Polomarket dlahandlu.pl. www.dlahandlu.pl. 12 November 2017. pl.
  5. Web site: Sieć Polomarket odświeża logo i pracuje nad remodelingiem sklepów - Handel/dystrybucja. www.portalspozywczy.pl. 12 November 2017. pl.
  6. Web site: Polomarket z nowym logo - Branding Monitor. Branding Monitor. 12 November 2017. pl-PL. 18 April 2013.
  7. Web site: POLO market Brands of the World™ Download vector logos and logotypes. www.brandsoftheworld.com. 12 November 2017. en.
  8. Web site: Polomarket dzieli się! Market-Detal stworzy nową sieć sklepów - Handel/dystrybucja. www.portalspozywczy.pl. 12 November 2017. pl.
  9. Web site: Polomarket chce mieć 300 sklepów na 20-lecie. www.wiadomoscihandlowe.pl. 12 November 2017. pl.
  10. Web site: POLOmarket Sp. z o.o. - Lista 500 - Polityka.pl. www.lista500.polityka.pl. 12 November 2017.