Zee Telugu Explained

Zee Telugu
Area:Worldwide
Headquarters:Hyderabad, Telangana, India
Picture Format:1080i HDTV
(downscaled to 576i for the SDTV feed)
Owner:Zee Entertainment Enterprises
Replaced:Alpha TV Telugu
Language:Telugu

Zee Telugu is an Indian Telugu-language general entertainment pay television channel in India. It was launched on 12 September 2004 as Alpha TV Telugu.[1] and was rebranded as Zee Telugu on 18 May 2005. The channel is owned by Zee Entertainment Enterprises.[2] Zee Entertainment Enterprises also launched a Telugu movie channel named Zee Cinemalu in September 2016.

Establishment

In 2004, Zee Network had channels in Bengali, Gujarati, Marathi, and Punjabi. Its proposed Telugu-language channel making its first entry in southern region was expected to launch by August 2004,[3] but the launch did not take place until September.[4] The channel launched with the name Alpha TV Telugu, but was later renamed to Zee Telugu. It initially featured a large number of American films dubbed into Telugu. In August 2007, the network also dubbed Bollywood film Sholay from Hindi into Telugu as an experiment.[5]

History

In September 2005, the channel announced that Sanjay Reddy would be their new chief executive officer, succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked at The Walt Disney Company and Pearl Media.[6]

By December 2005, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. As a result, it re-launched in order to shift the target market from a mass market to a segmented market of young professionals.[7]

In late 2006, Zee Telugu began work on Sa Re Ga Ma Pa, a Telugu-language singing competition scheduled to run for 35 episodes. Zee Telugu announced plans to launch Little Champs, a version of the show aimed at viewers ages 6–13, hosted by N. C. Karunya.[8]

Sister channel

Zee Cinemalu

Zee Cinemalu is an Indian Telugu movies pay television channel offers Telugu language movies.[9] It launched on 4 September 2016 and it is the sister channel of Zee Telugu.[10] The channel is owned by Zee Entertainment Enterprises.[11]

Programming

See main article: List of programmes broadcast by Zee Telugu.

Reception

WeekYearBARC ViewershipRef.
Mega CitiesRank
Week 232021280.295[12]
Week 252021295.835[13]
Week 132023267.215[14]
Week 162023289.065[15]
Week 172023284.444[16]
Week 222023278.775[17]
Week 262023283.385[18]
Week 302023300.345[19]
Week 32024289.025[20]

External links

Notes and References

  1. Web site: Ak . Bijoy . 4 September 2004 . Alpha Telugu set to battle it out with Gemini, ETV . live . https://web.archive.org/web/20210125233022/https://www.indiantelevision.com/headlines/y2k4/sep/sep34.htm . 25 January 2021 . 13 September 2022 . Indian Television.
  2. Web site: 6 July 2006 . Zee Tele's stock soars on ratings upswing, future prospects . live . https://web.archive.org/web/20220316094809/https://www.indiantelevision.com/special/y2k6/zee_tv.htm . 16 March 2022 . 13 September 2022 . Indian Television.
  3. Web site: Kurmanath . K.V. . 15 June 2004 . Zee's Telugu channel likely in August. . https://web.archive.org/web/20110522070827/http://www.accessmylibrary.com/coms2/summary_0286-21661427_ITM . 22 May 2011 . 13 September 2022 . Access My Library.
  4. Web site: 15 December 2005 . Zee Telugu identifies key properties; to launch telefilm band in January . live . https://web.archive.org/web/20210125024513/http://www.indiantelevision.com/headlines/y2k5/dec/dec217.htm . 25 January 2021 . 13 September 2022 . Indian Television Dot Com.
  5. Web site: Visakhapatnam . 27 August 2005 . Get set for Sholay in Telugu . https://web.archive.org/web/20060915175900/http://www.hindu.com/2005/08/27/stories/2005082702000200.htm . 15 September 2006 . 13 September 2022 . The Hindu.
  6. Web site: Singh . T. Lalith . 17 September 2007 . Zee Telugu has a new CEO out of the box . https://web.archive.org/web/20071027104142/http://www.hindu.com/2007/09/17/stories/2007091758230200.htm . 27 October 2007 . 13 September 2022 . The Hindu.
  7. Web site: Singh . T. Lalith . 2 July 2005 . Get set for 'Gold Rush' . https://web.archive.org/web/20121026134027/http://www.hindu.com/mp/2005/07/02/stories/2005070202820400.htm . 26 October 2012 . 13 September 2022 . The Hindu.
  8. Web site: 20 February 2007 . It's 'no acting, only singing' for Karunya . https://web.archive.org/web/20070826235123/http://www.hindu.com/2007/02/20/stories/2007022004080200.htm . 26 August 2007 . 13 September 2022 . The Hindu.
  9. Web site: Zee Cinemalu out to capture Telugu movie market with launch on Sept 4 . Adgully . 2016-08-31 . 2023-06-26.
  10. Web site: ZEEL Launches Zee Cinemalu A Telugu Movie Channel . Business World . 2017-02-07 . 2023-06-26.
  11. Web site: ZEEL slated to launch its Telugu movie offering Zee Cinemalu in September . Exchange4media . 2016-08-27 . 2023-06-26.
  12. Web site: WEEK 23 - DATA: Saturday, 5th June 2021 To Friday, 11th June 2021. live. BARC India. https://web.archive.org/web/20210623171544/https://www.barcindia.co.in/data-insights. 23 June 2021.
  13. Web site: WEEK 25 - DATA: Saturday, 19th June 2021 To Friday, 25th June 2021. live. BARC India. https://web.archive.org/web/20210708052005/https://www.barcindia.co.in/data-insights. 8 July 2021.
  14. Web site: WEEK 13 - DATA: Saturday, 25th March 2023 To Friday, 31st March 2023. BARC India.
  15. Web site: WEEK 16 - DATA: Saturday, 15th April 2023 To Friday, 21st April 2023. BARC India.
  16. Web site: WEEK 17 - DATA: Saturday, 22nd April 2023 To Friday, 28th April 2023. BARC India.
  17. Web site: WEEK 22 - DATA: Saturday, 27th May 2023 To Friday, 2nd June 2023. BARC India.
  18. Web site: WEEK 26 - DATA: Saturday, 24th June 2023 To Friday, 30th June 2023. BARC India.
  19. Web site: WEEK 30 - DATA: Saturday, 22nd July 2023 To Friday, 28th July 2023. BARC India.
  20. Web site: WEEK 3 - DATA: Saturday, 13th January 2024 To Friday, 19th January 2024. BARC India.

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