Alfie Deyes Explained

Alfie Deyes
Birth Name:Alfred Sidney Deyes
Birth Date:17 September 1993[1]
Birth Place:Enfield, London, England
Partner:Zoe Sugg (2012–present; engaged)
Children:2
Module:
Embed:yes
Years Active:2009–present
Subscribers:4.68 million (main)
3.64 million (vlogs)
1.56 million (games)
Views:510 million (main)
1.07 billion (vlogs)
216 million (games)
Stats Update:14 November 2022
Silver Year:2011
Gold Year:2013
Silver Button:yes
Gold Button:yes
Diamond Button:no

Alfred Sidney Deyes (born 17 September 1993)[1] is an English YouTuber, vlogger and businessman. On 4 September 2014, he released his first book, The Pointless Book. Since 2014, he has released three books in the Pointless Book series and one autobiography.

Early life

Deyes was born in the London Borough of Enfield. His family relocated to Brighton, East Sussex when he was four years old.[2] Deyes was educated at Varndean School in Brighton and then attended Varndean College,[3] achieving the grades he needed to go to university. Despite being offered a place, Deyes chose to defer university and take a gap year in order to spend time travelling. Subsequently, at the end of his gap year, he chose not to attend university and continue pursuing his successful YouTube career. From age 11 to 14, Deyes participated in competitive gymnastics.

Career

YouTube

Deyes started his PointlessBlog YouTube channel in 2009., the channel has over 4.6 million subscribers and over 510 million views on YouTube.[4] [5] His vlogging channel has 3.6 million subscribers and over 1 billion views, while his gaming channel has over 1.5 million subscribers and over 216 million views.[6] He also has a following of 4.8 million followers on Twitter and 3.7 million followers on Instagram.[5] He was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013,[7] and was featured on the cover of the January 2014 edition of Company magazine for the "Generation YouTube" feature.[8] [9]

Deyes has collaborated with a number of other YouTubers, including Tanya Burr, Louis Cole, Louise Pentland, Grace Helbig, Tyler Oakley, Troye Sivan, Miranda Sings, Joe Sugg, Zoe Sugg and Jim Chapman. He also created a couple of videos with Ariana Grande for the You Generation network on YouTube.[10] He currently stars, along with a number of other YouTubers, in the Style Haul series The Crew, described by teen website Sugarscape.com as "the male version of Loose Women, but a bit less pervy".[11] [12]

In 2013, Deyes was a member of the "Guinness World Records OMG!" channel (GWRomg) and held a number of world records, including "Most bangles put on in 30 seconds by a team of two", along with YouTubers Marcus Butler and 'Laurbubble' (which they still hold); and "Most party poppers popped in 30 seconds" with a count of 29, beating the previously set record by 1 (he subsequently lost this to Ashrita Furman in October 2013), and filling the most pancakes in one minute, with chocolate sauce and bananas, which was 7.[13] [14] [15]

Deyes was included in the 2015 Debrett's 500, listing the most influential people in Britain, under the New Media category.[16] In 2018, Deyes uploaded a video to his YouTube channel called "Living on £1 for 24 hours" in which his aim was to spend only £1 for a full day. He received criticism from viewers and the media[17] who claimed that Deyes was making a mockery of poverty, both in his language used and the fact he did things such as going shopping for clothes during the video, continuing to use luxury items such as his car and was given free food after being recognised. On 18 June 2018, Deyes uploaded a video to his vlogging channel titled "Lets talk about the £1 video", in which he apologised for his actions and claimed he did not mean to mock poverty.[18] [19] He subsequently removed the original video from YouTube and donated all revenue from that video to charity.[20]

Published works

Deyes signed a book deal with Blink Publishing in 2014, with his debut book The Pointless Book due for release in September of the same year.[21] [22] [23] The book is part journal, part activity book and includes a free downloadable app and social media integration.[21] [22] [23] It has been unfavourably compared to Keri Smith's 2007 book Wreck This Journal,[24] which contained some similar ideas.[25] [26] [27] Rhik Samadder, for The Guardian, stated "It's a bit like the activity sheets given to children in museums and on planes to keep them quiet. Most of the pages are largely blank, containing instructions to "Draw a selfie" or "Fill this page in with whatever you want!", and found that while "It may not be Moby Dick", he stated that "the Pointless Book is a canny piece of merchandising."[28]

A sequel to The Pointless Book, The Pointless Book 2, was released on 26 March 2015 and features similar content.[29] It became the second best selling non-fiction book in its first week of release.[30]

Deyes released a standalone autobiography, The Scrapbook Of My Life, on 24 March 2016. In 2017, Deyes announced a third and final book in the Pointless Book series titled The Pointless Book 3. It was released on 13 July 2017.[31]

Music

Deyes appeared on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.[32] [33]

Deyes was part of the 'YouTube Boyband' that raised money for Comic Relief.[34] [35] [36]

Business interests

Deyes is the director of PointlessBlog Ltd[37] and Pointless Holdings Ltd,[38] alongside Dominic Smales (CEO of Gleam Futures, a digital talent management company).[39] In October 2020, Deyes and Sugg were announced as "ambassadors" promoting A Good Company, a maker of sustainable products.[40]

Personal life

He has been in a relationship with fellow YouTube star Zoe Sugg, known publicly as Zoella, since October 2012.[41] [42] In early 2013, Deyes moved into a flat in London, with YouTuber Caspar Lee. Deyes moved back to Brighton in autumn 2013, eventually moving into a house with Sugg in October 2014. Shortly after moving in together, Deyes and Sugg bought a black pug named Nala.[43] In June 2017, the couple upgraded to a larger five-bedroom house,[44] which had been purchased in July 2015 and renovated over several months. They became engaged in September 2023.[45] Sugg and Deyes have a daughter born in August 2021,[46] and a second daughter born in December 2023.[47]

Awards and nominations

YearNominatedAwardResult
2014"Ariana Does My Makeup" with Ariana GrandeTeen Choice Award for Choice Web Collaboration
2015Nickelodeon Kid's Choice AwardsUK Favourite Vlogger[48] [49]
2015BBC Radio 1 Teen AwardsBest British Vlogger

Notes and References

  1. Book: Berry, Jo . The Alfie & Zoella A-Z: The Unofficial Ultimate Guide to the Vlogging Super-Couple. 2015. Orion. 978-1-4091-6101-1. 12.
  2. Web site: Draw My Life PointlessBlog. Deyes. Alfie. 21 April 2013. YouTube. 10 May 2020. https://web.archive.org/web/20200225204320/https://www.youtube.com/watch?v=NJcaix-wLfo. 25 February 2020. live.
  3. News: Varndean College on Twitter. Twitter. 2018-05-16. en.
  4. Web site: PointlessBlog YouTube Channel Stats, Subscriber Statistics, Ranking . Vidstatsx.com . 22 April 2015 . https://web.archive.org/web/20161022105555/http://vidstatsx.com/PointlessBlog/youtube-channel . 22 October 2016 . usurped . dmy-all .
  5. News: Clare . Cullen . What's trending on Twitter today – and why . Irish Independent . Dublin . 18 February 2014 . 13 March 2014 . https://web.archive.org/web/20140313154151/http://www.independent.ie/lifestyle/ThreeTrending/whats-trending-on-twitter-today-and-why-30020281.html . 13 March 2014 . live .
  6. Web site: PointlessBlogTv YouTube Channel Stats, Subscriber Statistics, Ranking . Vidstatsx.com . 22 April 2015 . https://web.archive.org/web/20161022100337/http://vidstatsx.com/pointlessblogtv/youtube-channel . 22 October 2016 . usurped . dmy-all .
  7. Web site: Alfie Deyes | 12 Web-savvy entrepreneurs to watch . . 24 December 2013 . 13 March 2014 . https://web.archive.org/web/20150703000323/https://ca.news.yahoo.com/photos/ten-web-savvy-entrepreneurs-to-watch-1387913734-slideshow/alfie-deyes-photo-1387911080053.html . 3 July 2015 . live .
  8. January Issue Of Company – Out Now! . . 13 March 2014 . https://web.archive.org/web/20140313151812/http://www.company.co.uk/magazine-hq/company-january-2014-issue . 13 March 2014 . live .
  9. YouTubers Zoella, Alfie Deyes, Tanya Burr and more star in shoot for Company Magazine – pics and behind the scenes videos . . Lizzie . Cox . 11 December 2013 . 13 March 2014 . https://web.archive.org/web/20140311023816/http://www.sugarscape.com/main-topics/fashion-beauty/998560/youtubers-zoella-alfie-deyes-tanya-burr-and-more-star-company-maga . 11 March 2014 . live .
  10. Ariana Grande does YouTuber Alfie Deyes' makeup, and it ain't pretty (but it is funny) . . Lucy . Wood . 31 October 2013 . 13 March 2014 . https://web.archive.org/web/20140311135121/http://www.sugarscape.com/main-topics/film-and-tv/976217/ariana-grande-does-youtuber-alfie-deyes%E2%80%99-makeup-and-it-ain%E2%80%99t-pretty-i . 11 March 2014 . live .
  11. Erin . Weinger . FremantleMedia North America Partners With StyleHaul on Multi-Series, Multi-Year Deal . . 3 December 2013 . 13 March 2014 . https://web.archive.org/web/20140220013228/http://www.hollywoodreporter.com/news/fremantlemedia-north-america-partners-stylehaul-661469 . 20 February 2014 . live .
  12. YouTubers Alfie Deyes, Caspar Lee, Jim Chapman and Marcus Butler talk relationships on new blokey chat show The Crew . . 12 January 2014 . 13 March 2014 . Linds . Fole . https://web.archive.org/web/20140313153226/http://www.sugarscape.com/main-topics/lads/1010149/youtubers-alfie-deyes-caspar-lee-jim-chapman-and-marcus-butler-talk-relatio . 13 March 2014 . live .
  13. News: Mark . Molloy . Party popping Guinness World Record broken | Metro News . . 29 December 2012 . 13 March 2014 . https://web.archive.org/web/20140313152534/http://metro.co.uk/2012/12/29/most-party-poppers-popped-in-30-seconds-world-record-broken-3332481/ . 13 March 2014 . live .
  14. Web site: Revealed – The YouTube personalities joining our new channel Guinness World Records: OMG! . Guinness World Records . 11 October 2012 . 13 March 2014 . https://web.archive.org/web/20140313164527/http://www.guinnessworldrecords.com/news/2012/10/revealed-the-youtube-personalities-joining-our-new-channel-guinness-world-records-omg-45325/ . 13 March 2014 . live .
  15. Web site: Most party poppers popped in 30 seconds . Guinnessworldrecords.com . 2 October 2013 . 13 March 2014 . https://web.archive.org/web/20140313164729/http://www.guinnessworldrecords.com/records-11000/most-party-poppers-popped-in-30-seconds/ . 13 March 2014 . live .
  16. Web site: Zoella and Alfie feature in Debrett's 500 most influential people in Britain . Leon . Watson . . London . 25 January 2015 . 29 January 2015 . https://web.archive.org/web/20150128092154/http://www.telegraph.co.uk/news/celebritynews/11368331/Zoella-and-Alfie-feature-in-Debretts-500-most-influential-people-in-Britain.html . 28 January 2015 . live .
  17. News: Alfie Deyes '£1 challenge' accidentally makes a good point about food & poverty. Reid. Rebecca. 18 June 2018. Metro. 10 May 2020. https://web.archive.org/web/20190817223002/https://metro.co.uk/2018/06/18/alfie-deyes-1-challenge-accidentally-makes-important-point-food-poverty-7639985/. 17 August 2019. live.
  18. Web site: Lets talk about the £1 video. Alfie Deyes Vlogs. YouTube. 18 June 2018. 10 May 2020. https://web.archive.org/web/20190817223027/https://www.youtube.com/watch?v=GLLwNBG1ang. 17 August 2019. live.
  19. News: Alfie Deyes is mocked for saying he's 'not a Tory' in apology video. 19 June 2018. BBC News. 10 May 2020. https://web.archive.org/web/20191123090211/https://www.bbc.co.uk/news/newsbeat-44533887. 23 November 2019. live.
  20. News: Pearce . Tilly . Alfie Deyes brands controversial £1 challenge video 'f***ing stupid' as he apologises and vows to donate proceeds to charity . 3 July 2023 . . 18 June 2018.
  21. News: Caroline . Carpenter . Blink signs YouTube star . . 20 July 2010 . 18 August 2014.
  22. Web site: PointlessBlog Brings You The Pointless Book . Evan . DeSimone . . 15 August 2014 . 18 August 2014 . https://web.archive.org/web/20140819083337/http://newmediarockstars.com/2014/08/pointlessblog-brings-you-the-pointless-book/ . 19 August 2014 . live .
  23. Web site: Andrew . Whalen . The Pointless Book Announced: PointlessBlog YouTuber Alfie Deyes To Release Book . . 15 August 2014 . 18 August 2014 . dead . https://web.archive.org/web/20140819084401/http://www.idigitaltimes.com/articles/24365/20140815/pointless-book-pointlessblog-youtuber-alfie-deyes.htm . 19 August 2014 .
  24. Book: Wreck this Journal: To Create is to Destroy. Keri Smith. Perigee Book. 2007. 978-0-399-53346-4.
  25. News: Oh my Deyes . Private Eye . London . 17 October 2014 . 1377. 27.
  26. News: The point of pointlessness . Nurjehan Mohamed . The Rakyat Post . Kuala Lumpur . 23 September 2014 . 4 December 2014 . https://web.archive.org/web/20160505181631/http://www.therakyatpost.com/life/newsmakers/2014/09/23/point-pointlessness/ . 5 May 2016 . dead .
  27. Web site: Pointless Book reviews: The good, the bad and the ugly . Tom . Morgan . Tube Chum . 20 October 2014 . 4 December 2014 . https://web.archive.org/web/20141212005138/http://tubechum.com/pointless-book-reviews-the-good-the-bad-and-ugly/ . 12 December 2014 . live .
  28. News: Alfie Deyes, the 21-year-old king of YouTube: 'He's normal, not like celebrities' . Samadder . Rhik . 28 September 2014 . . London . 4 December 2014 . https://web.archive.org/web/20141224083058/http://www.theguardian.com/lifeandstyle/shortcuts/2014/sep/28/alfie-deyes-youtube-pointlessblog-videos-book . 24 December 2014 . live .
  29. News: Second Alfie Deyes book released early . . 24 March 2015 . 13 April 2015 . https://web.archive.org/web/20150413125922/http://www.thebookseller.com/news/second-alfie-deyes-book-released-early . 13 April 2015 . live .
  30. News: Between the covers: What's really going on in the world of books . . London . 4 April 2015 . 13 April 2015 . https://web.archive.org/web/20150705211314/http://www.independent.co.uk/arts-entertainment/books/news/between-the-covers-whats-really-going-on-in-the-world-of-books-10154646.html . 5 July 2015 . live .
  31. Web site: Blink signs two more from YouTube star Alfie Deyes . Sarah . Shafi . . 18 November 2014 . 24 November 2014 . https://web.archive.org/web/20141129035138/http://www.thebookseller.com/news/blink-signs-two-more-youtube-star-alfie-deyes . 29 November 2014 . live .
  32. News: Do They Know It's Christmas review – in tune with non-musical times . Petridis . Alexis . . London . 16 November 2014 . 1 December 2014 . https://web.archive.org/web/20141129065447/http://www.theguardian.com/music/2014/nov/16/band-aid-do-they-know-its-christmas-2014-review . 29 November 2014 . live .
  33. Web site: Zoella talks 'surreal' experience of singing with Band Aid 30 . Amelia . Butterly . . 16 November 2014 . 1 December 2014 . https://web.archive.org/web/20141121003745/http://www.bbc.co.uk/newsbeat/30074456 . 21 November 2014 . live .
  34. Web site: Dobbins . Amanda . Meet the YouTube Boy Band . 21 April 2014 . . 4 December 2014 . https://web.archive.org/web/20141006102507/http://www.vulture.com/2014/04/youtube-boy-band-internet-fame.html . 6 October 2014 . live .
  35. Web site: Stuart . Dredge . YouTube Boy Band's cover version of It's All About You becomes viral hit . . 21 March 2014 . 3 December 2014 . https://web.archive.org/web/20140420045906/http://www.theguardian.com/technology/2014/mar/21/youtube-boy-band-sport-relief . 20 April 2014 . live .
  36. Web site: Marcus Butler, Alfie Deyes, Joe Sugg, Jim Chapman and Caspar Lee are The YouTube Boyband for Sport Relief . . 10 March 2014 . 3 December 2014 . https://web.archive.org/web/20140407233339/http://www.sugarscape.com/main-topics/film-and-tv/1024261/marcus-butler-alfie-deyes-joe-sugg-jim-chapman-and-caspar-lee-are-yo . 7 April 2014 . live .
  37. Web site: POINTLESSBLOG LIMITED - Overview. Companies House. en. 9 February 2019. https://web.archive.org/web/20190210044606/https://beta.companieshouse.gov.uk/company/08361593. 10 February 2019. live.
  38. Web site: POINTLESS HOLDINGS LTD - Overview. Companies House. en. 9 February 2019. https://web.archive.org/web/20190210044649/https://beta.companieshouse.gov.uk/company/10480775. 10 February 2019. live.
  39. Web site: Gleam Futures. en-US. 9 February 2019. https://web.archive.org/web/20190210044608/https://www.gleamfutures.com/. 10 February 2019. live.
  40. Web site: Become an ambassador. 2020-10-12. A Good Company. en.
  41. News: Alfie Deyes on Twitter. Twitter. 2018-05-16. en.
  42. Web site: Zalfie. 11 August 2013. Blog at zoella.co.uk. https://web.archive.org/web/20130813063620/http://www.zoella.co.uk/2013/08/zalfie.html. 13 August 2013. dead.
  43. Web site: Nala Arrives Home. 30 November 2014. Youtube. 15 May 2018. https://web.archive.org/web/20171230182731/https://www.youtube.com/watch?v=1nOg0FtVaxA. 30 December 2017. live.
  44. Web site: You NEED To See Inside Zoella's Fabulous New House.... 12 August 2017. InStyle. https://web.archive.org/web/20150219053120/http://www.instyle.co.uk/celebrity/news/you-need-to-see-inside-zoellas-beaut-new-1m-house. 2015-02-19. dead. 15 May 2018.
  45. News: Lambe . Stacy . YouTubers Zoë Sugg and Alfie Deyes Are Engaged After Over 10 Years Together: 'This Happened' . 25 March 2024 . People Magazine . 14 September 2023.
  46. News: Seddon . Dan . Zoe Sugg and Alfie Deyes welcome their first child . 8 September 2021 . . (Hearst Magazines UK) . 31 August 2021.
  47. News: Zoe Sugg gives birth and unveils unique baby name. Ok!. Isobel. Pankhurst. 11 December 2023. 11 December 2023.
  48. News: One Direction, Zoella & Ed Sheeran Nominated For Kids' Choice Awards!. 2017-09-10. en. https://web.archive.org/web/20150222063613/http://www.mtv.co.uk/nickelodeon-kids-choice-awards/news/one-direction-zoella-and-ed-sheeran-nominated-for-kids-choice-awards. 22 February 2015. live.
  49. News: Kids' Choice Awards nominees announced. 2015-02-20. Digital Spy. 2017-09-10. en. https://web.archive.org/web/20170831092124/http://www.digitalspy.com/tv/ustv/news/a630463/ariana-grande-spider-man-lead-nickelodeon-kids-choice-awards-nominees/. 31 August 2017. live.

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