Pleasant Goat and Big Big Wolf: Desert Trek: The Adventure of the Lost Totem explained

Pleasant Goat and Big Big Wolf – Desert Trek: The Adventure of the Lost Totem
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C:喜羊羊与灰太狼之虎虎生威
Director:Choo Sung Pong James
Yu Tak Wai
Deng Shikang
Tan Shujun
Huang Xiaoxue
Zhang Heng
Producer:Chen Liang
Lou Wing Keng
Wang Lei
Li Lisi
Xing Ying
Starring:
  • Zu Liqing
  • Zhang Lin
  • Deng Yuting
  • Liang Ying
  • Liu Hongyun
  • Gao Quansheng
Music:Tomy Wai
Editing:Zhang Heng
Chen Shengrui
Production Companies:Shanghai Media Group
Creative Power Entertaining
UYoung Culture & Media
Toonmax Media
Distributor:Shanghai Film Group
Mei Ah Entertainment
Polybona Films
China Film Group Corporation
Intercontinental Film Distributors (H.K.)
Gold Typhoon Music
Runtime:88 minutes
Country:Mainland China
Language:Mandarin
Cantonese

Pleasant Goat and Big Big Wolf – Desert Trek: The Adventure of the Lost Totem, is a 2010 Chinese animated film based on the popular Pleasant Goat and Big Big Wolf TV series. It is preceded by (2009) and is followed by (2011).

Synopsis

Gecko Counselor and Lord Japper brutally attack the Goat Village with plans to build an amusement park. Even worse, they intend to turn the Wolf Castle, which is home to Wolffy, Wolnie and Wilie, into a public toilet! To save their captured families from the fierce animal gang and robot soldiers, Weslie and Wolffy must work together to find the legendary statues that protected their ancestors. Can they beat the villains and become friends?

Plot

In order to commemorate the thousandth anniversary of the invention of Chinese cabbage, a party was held in the Goats Village in the evening. However at the same time, the one-thousandth anniversary of the invention of the mutton hotpot has arrived in the wolf pack, in order to achieve the goal, the wolves decided to catch the goats from Goats Village to make mutton hotpot that night. Unexpectedly, when the party started in the Goats Village, other than Wolffy, an uninvited guest appeared, and that was Lord Japper. With the rights of the president of the International Animal Council, he planned to convert the Green Green Grassland including the Goats Village into an amusement park, even the Wolf Castle was converted into a public toilet. Moreover, the residents in the Green Green Grassland were forced to work as employees of the amusement park and the residents were only given two hours to rest each day. So Weslie and Wolffy decided to look for the legendary invincible totem under the instructions of Slowy, the village chief of the Goats Village.[1]

Theme songs

Voice cast

Marketing

Mainland China

In order to boost the box office for the film, one of the production companies: Shanghai Media Group arranged a special marketing promotion. For those who bought the film tickets may have a chance to get a special game card and a limited edition "mystery gift", which includes a limited edition Pleasant Goat Year of the Tiger plush toy, a limited edition Big Big Wolf Year of the Tiger plush toy and the film DVD.[3] [4] [5]

Hong Kong

Vinda International, a Chinese tissue paper production company co-branded with Pleasant Goat and Big Big Wolf produce tissue paper products with image of Pleasant Goat on it. Furthermore, in order to boost the sales and promote its brand, Vinda also held a Peasant Goat movie tickets lucky draw for those who bought Vinda products.[6]

Reception

In mainland China, the box office has received over ten million Renminbi in just one day after the movie released, while it received over forty-five million Renminbi in one week.

Overall, the film had received a total revenues of 124.38 million yuan.[7] [8]

Although the film made a sound profit in the box office, the brand of “Pleasant Goat and Big Big Wolf” became famous over Mainland China, the main production company of the film: Creative Power Entertaining could not cover the cost as its revenue is much lower than the box office. Moreover, the sales content-based derivative products is lower than the company's expected due to lots of fake derivative products in China market and lacking copyright protection.[9]

Critical reception

Pleasant Goat and Big Big Wolf's Tiger and Tiger's Might” is an improvement over Pleasant Goat's first Chinese New Year film ‘The Bull's Breath’ in terms of production standard, plot arrangement and funny dialogues. The movie relies on the magic weapon of fame - sheep and wolves are entangled between the plot and dialogues are still hilarious, and the 2009 popular phrases spoken by the sheep and wolves are more than a laugh, almost every three minutes a laughing point. The twists and turns of the plot and the emotions are on point, and the biggest change is that the sheep and the wolf are no longer enemies and are fighting side by side for the first time ever. (Sina.com review[10])

Awards

"Pleasant Goat and Big Big Wolf: Desert Trek: The Adventure of the Lost Totem" has won "The Best Chinese Animation Award" in the 16th "Magnolia Awards"; the film has also won the "Best Animated Feature Film Award" in "" (OACC).[11] [12] [13]

Sky Animation Wind and Cloud Ranking,[14] Top Ten Animation Works of the Year, Wind and Cloud Events of the Year[15]

December 15, 2010 China Animation Annual Conference 2010 Film and Animation Box Office Award[16]

External links

Notes and References

  1. Web site: Pleasant Goat and Big Big Wolf Desert Trek: The Adventures of the Lost Totem - 喜羊羊與灰太狼之虎虎生威 . pixnet.net . 2022-01-12 . 2010-09-05 . zh.
  2. Web site: 独家首播:周笔畅献唱《喜羊羊2》主题歌 . Sohu Music . 2022-01-12 . 2009-12-09 . zh.
  3. News: 「喜羊羊」今年能否虎虎生威 . ppfocus . 2022-01-12 . 2010-01-27 . Zh.
  4. News: 《喜羊羊与灰太狼之虎虎生威》今日上映争夺贺岁档票房 . QQ Finance . 2022-01-12 . 2010-01-29 . Zh.
  5. News: 《喜羊羊与灰太狼之虎虎生威》今天全国公映 . Sohu News . 2022-01-12 . 2010-01-29 . Zh.
  6. Web site: Vinda Pleasant Goat co-branded series of products make it to hong kong together with pleasant goat and big big wolf movie sequel . Vinda International . 2022-01-12 . 2010-02-26.
  7. Li, Wenfang. "Family in focus in third installment of goat and wolf saga." (Alternate, Archive) China Daily. January 24, 2011. Retrieved on August 12, 2012.
  8. News: 喜羊羊IP今年卖10亿 盗版曾抢五成市场份额 . Sina Finance . 2022-01-12 . 2015-11-23 . zh.
  9. Web site: Promoting Profit Model Innovation in Animation Project in Northeast Asia: Case Study on Chinese Cultural and Creative Industry . Business School, Beijing Normal University . 2022-01-12 . 2017-12-18.
  10. Web site: 电 影 喜羊羊与灰太狼之虎虎生威_影音娱乐_新浪网 . Movie Pleasant Goat and Big Big Wolf's Tiger and Tiger's Might_Video Entertainment_Sina.com . 2024-06-02 . ent.sina.com.cn.
  11. Web site: 第7届获奖名单 - CICF-漫画节官网 CACC-金龙奖官网 . The 7th Award List - CICF-Comic Festival Official Website CACC-Golden Dragon Award Official Website . 2024-06-02 . www.cicfcn.com.
  12. News: 中国原创动漫大奖上海揭晓 . Phoenix Media . 2022-01-12 . 2010-07-08 . Zh.
  13. Web site: 喜羊羊与灰太狼之虎虎生威(2010年赵崇邦执导动画电影) . Tspweb . 2022-01-12 . 2020-11-06 . Zh.
  14. Web site: 天下动漫风云榜颁奖礼(1)_钟路明_新浪博客 . Sky Animation Wind and Cloud Award Ceremony(1)_Zhong Luming_Sina Blog . 2024-06-02 . blog.sina.com.cn.
  15. Web site: 中国动漫十大年度风云事件_钟路明_新浪博客 . China's top ten annual animation events_Zhong Luming_Sina Blog . 2024-06-02 . blog.sina.com.cn.
  16. Web site: 动漫节2009"美猴奖"揭晓 喜羊羊获最佳配音_影音娱乐_新浪网 . 2024-06-02 . ent.sina.com.cn.