| Playskool Inc. | |
| Former Names: | The Playskool Institute (1928–1938) |
| Fate: | Acquired by Milton Bradley in 1968, last factory closed in 1984, becoming a brand of Hasbro. |
| Type: | Division (1928–68) Subsidiary (1968–84) Brand (1984–present) |
| Founder: | Lucille King |
| Defunct: | (as a company) |
| Location City: | Pawtucket, RI |
| Location Country: | United States |
| Key People: | Manuel Fink |
| Products: | Educational toys Games |
| Owner: | Hasbro |
| Parent: |
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| Subsid: |
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| Brands: | (see below) |
| Net Income: | $23 million |
| Net Income Year: | 1965[1] |
| Num Employees: | 700 |
| Num Employees Year: | 1984 |
Playskool is an American brand of educational toys and games for children. The former Playskool manufacturing company was a subsidiary of the Milton Bradley Company and was headquartered in Chicago, Illinois. Playskool's last remaining plant in the aforementioned city was shut down in 1984, and Playskool became a brand of Hasbro, which had acquired Milton Bradley that same year.[2]
The "Playskool Institute" was established by Lucille King in 1928 as a division of the John Schroeder Lumber Company in Milwaukee, Wisconsin.[3] King, an employee at the company, developed wooden toys to use as teaching aids for children in the classroom. In 1935, the Playskool Institute became a division of Thorncraft, Inc., and established offices in Chicago, Illinois. In 1938, Playskool was purchased by the Joseph Lumber Company, where Manuel Fink was placed in charge of operations. In 1940, Fink, along with Robert Meythaler, bought Playskool and established the "Playskool Manufacturing Company".[4]
In 1943, Playskool bought the J.L. Wright Company, the manufacturer of Lincoln Logs. In 1958, Playskool merged with Holgate Toys, Inc., a wood product manufacturer based in Kane, Pennsylvania. In 1962, they purchased the Halsam Company, a producer of wooden blocks, checkers, dominoes, and construction sets. In 1968, Playskool became a subsidiary of Milton Bradley; both companies were acquired by Hasbro, Inc. in 1984.[4] [5]
After the acquisition, Playskool began operating out of Pawtucket, Rhode Island as a division of Hasbro.[6] In 1985,[7] Playskool released a line of infant products under the Tommee Tippee brand name, including bibs and bottles. Many Hasbro products targeted at preschoolers were rebranded with the Playskool name, including Play-Doh, and Tonka. Playskool also began licensing toys from other designers, creating licensing agreements to manufacture Teddy Ruxpin, Barney, Arthur, Teletubbies, and Nickelodeon branded products. Hasbro also began licensing the Playskool brand name to other vendors, manufacturing a number of products under the Playskool name, including books, baby care supplies, video games, and children's apparel.[8]
Playskool produced many lines of educational toys and games for children.[9] Playskool's signature brands and toys include Mr. Potato Head, Tonka, Alphie,[10] Weebles, Play-Doh, Sesame Street toys, and Gloworm.
Playskool creates products for newborn to preschool-aged children; products like the Kick Start Gym, Step Start Walk 'n Ride, and the Tummy Time line are aimed at developing the motor skills of babies.[11] [12] Several toys, like Playskool's Pipeworks, Go Go Gears, and Busy Basics lines, were created to allow children to express creativity.[13] [14] Playskool also produces several dolls and action figures, including Dolly Surprise and Kota the Triceratops.[15] During the 1970s, Playskool also released a toy series named "Familiar Places" which included several toy buildings along with vehicles and toy people, including a McDonald's restaurant,[16] Holiday Inn hotel[17] and Texaco gas station.[18]
Playskool released toys based on Television Programmes aimed at young children like Sesame Street, Top Wing, In the Night Garden..., Boohbah, Bob the Builder, and Rubbadubbers.
Playskool heroes toys feature characters from various properties in a scale more suited for younger children. These figures are similar to Imaginext.
Playskool brands included:
| Slogan | Years Used | |
|---|---|---|
| Our toys make good friends | (1970s) | |
| Feeling good about the Playskool years | (1985–1992) | |
| What will they think of next? | (1992–1997) | |
| Wanna play with us? | (1997–1999) | |
| Come and Discover! | (2000–2001) | |
| Here I Come, World! | (2001–2002) | |
| Playskool Plays Kool | (2002–2004) | |
| Let's Play! | (2004–2007) | |
| When Play Comes First... | (2006-2007) | |
| Believe in PLAY | (2007–2009) | |
| More Than Play | (2009–2011) | |
| P.S. It's Playskool | (2011–2012) | |
| This School Rocks! | (2012–present) |