Playmation Explained
Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro.[1] The system is designed to keep kids active, replacing screens with pretend play.[2] Players can receive missions through a companion app, and track scores and accomplishments.
The toy system launched in October 2015 with the Marvel Avengers collection. Star Wars and Frozen were planned for 2016 and 2017.[3]
It is reported that much of the development team has been laid-off and that while the existing Avengers product line would continue to be sold through Christmas 2016 any further development is on hold.[4]
See also
Notes and References
- Web site: Disney Announces Playmation – The Next Step in the Evolution of Play. Hasbro. Hasbro Investors. 6 November 2015. https://web.archive.org/web/20150927060016/http://investor.hasbro.com/releasedetail.cfm?releaseid=916337. 27 September 2015. dead.
- Web site: Disney's 'Playmation' designed to get kids moving. Julia Boorstin. cnbc. 2 June 2015 . 6 November 2015.
- Web site: Marvel's Avengers Playmation toys will be followed by sets based on Star Wars and Frozen over the next three years.. John Gaudiosi. Fortune. 6 November 2015.
- https://www.wsj.com/articles/disney-looks-to-pokemon-go-technology-as-playmation-sales-disappoint-1470347143|Disney{{Dead link|date=August 2023 |bot=InternetArchiveBot |fix-attempted=yes }} Looks to ‘Pokémon Go’ Technology as Playmation Sales Disappoint
