| Official Name: | General Villamil |
| Nickname: | Playas |
| Settlement Type: | Canton |
| Mapsize: | 250px |
| Image Map1: | MapaSageo-Guayas-02.png |
| Map Caption1: | Cantons of Guayas Province |
| Subdivision Type: | Country |
| Subdivision Name: |  Ecuador |
| Subdivision Name1: | Guayas Province |
| Subdivision Type2: | Capital |
| Subdivision Name2: | Playas |
| Leader Title: | Mayor |
| Leader Name: | Arq. Dany Mite |
| Unit Pref: | Metric |
| Area Total Km2: | 270.2 |
| Population As Of: | 2022 census |
| Population Footnotes: | [1] |
| Population Total: | 58768 |
| Population Urban: | 48156 |
| Population Density Km2: | auto |
| Timezone: | ECT |
| Utc Offset: | -5 |
| Elevation M: | 3 |
| Area Code: | 593 4 |
| Website: | www.vivaplayas.gov.ec |
General Villamil, also known as Playas, is a Guayas canton in Ecuador. The Playas canton is located at the south western area of the Guayas Province. Its Canton Capital is General José de Villamil, also known as Playas. It is located 96 kilómeters from the capital of the Guayas Province, Guayaquil. It borders to the north and east with Guayaquil Canton, on the west with Santa Elena Province, and to south with the Pacific Ocean.Its territory has an area of 270.2 km2 (104.3 sq mi) and a population of 58,768.
Ethnic groups as of the Ecuadorian census of 2010:[2]
The terrain at Playas canton is mostly plain, but to the north there are few hills like:
It has a large coastline; the main beaches are located to the south.The main rivers in the Playas Canton are: Arena River, Moñones and Tambiche.The weather is hot and dry. The beaches are freshened by the ocean wind.
The land is mostly arid due to the long term droughts and the hot weather. The most common native plant is the algarrobo, which sprouts the algarrobita, used as a high quality energizant.One of the main activities of the canton is fishing. Along with local independent fishermen, there are mostly shrimp and tuna industries.The Ecuadorian sea provides Playas a great variety of fish and seafood that along with the tourism and pool shrimp sowing conform the main activities of its population.
Playas, being at 97 kilometers from Guayaquil, receives a large number of tourists from the province capital, as well as from the rest of Ecuador. The canton receives tourism boost on the hot months from January to April, period of time known as "the beach season".Its main festivities, events and carnivals are:
JANUARY
FEBRUARY
MARCH
APRIL
JUNE
JULY
AUGUST
SEPTEMBER