| Playas | |
| Official Name: | General Villamil Playas |
| Settlement Type: | City |
| Total Type: | City |
| Pushpin Map: | Ecuador |
| Pushpin Label Position: | right |
| Subdivision Type: | Country |
| Subdivision Type1: | Province |
| Subdivision Type2: | Canton |
| Subdivision Name1: | Guayas |
| Subdivision Name2: | Playas Canton |
| Parts Type: | Parishes |
| Parts Style: | coll |
| Parts: | List of urban parishes |
| Leader Title: | Mayor |
| Area Total Km2: | 16.9 |
| Population Footnotes: | [1] |
| Population As Of: | 2022 census |
| Population Total: | 48156 |
| Population Density Km2: | auto |
| Timezone: | ECT |
| Utc Offset: | -5 |
| Blank Name Sec1: | Climate |
| Blank Info Sec1: | Aw |
| Coordinates: | -2.63°N -80.39°W |
Playas (officially known as General Villamil Playas) is a coastal city located in the province of Guayas, Ecuador. It is the seat of Playas Canton, created in 1989. As of the census of 2022, the city had a population of 48,156.[1] The city takes its official name from the independence hero, General José de Villamil. Playas is an important tourist center and is located approximately 96 km from Guayaquil.
The economy of Playas is largely tourism based, with a number of hotels and resorts located in the area. The Playas include Playa General Villamil, Paseo Acuático Recinto Data de Villamil, Playa el Arenal, Playa de data de Villamil, and Playa de Puerto Engabao. Aside from tourism, Playas has a thriving fishing community and is known for its seafood cuisine. Playas is also home to the Gómez Rendón Military Academy.