PlaSmart explained

PlaSmart Inc.
Type:Private
Foundation:2003
Founder:Tim Kimber, Founder
Location City:Ottawa, ON
Location Country:Canada
Key People:Tim Kimber, Founder
Anne Leahy, CEO
Area Served:Worldwide
Industry:Toys, Distributor
Products:Educational toys
Revenue:$10,500,000 CAD
Num Employees:14 employees
90 sales contractors
Homepage:www.plasmarttoys.com www.plasmacar.com

PlaSmart is a Canadian-based, global toy distributor located in Ottawa, Ontario that specializes in toys and games that develop motor skills, hand-eye coordination, problem-solving, and creative play. Formed in 2003 by Canadian entrepreneur Timothy Kimber,[1] PlaSmart launched its first product, the PlasmaCar, to the North American market. The company has since grown to 14 employees and over 90 sales contractors, with products available worldwide in more than 60 countries.[2]

History

In December 2002, Timothy Kimber met Bin Chen, who was in business importing relatively inexpensive products from China to sell at retail in an Ottawa-area mall. One product Chen sold was an unusual ride-on toy that was not powered by batteries or foot pedals, but by moving the steering wheel back and forth. After learning that the product was not selling well in North America, Kimber negotiated the rights to distribute and market the product himself under the name PlasmaCar.[3]

At the beginning of 2003, Kimber founded PlaSmart and displayed the PlasmaCar at the Canadian Toy and Hobby Show, a trade fair for toy retailers. Kimber has said that while PlaSmart was pressured to immediately enter the American toy market, the company made a deliberate decision to spend the first two years learning about the Canadian toy industry.[4] In 2005, PlaSmart attended the New York Toy Fair and expanded distribution into the United States. PlasmaCar received positive reviews in major U.S. publications, including New York Magazine,[5] TIME Magazine,[6] and Wired.[7]

In 2006, PlaSmart moved into an Ottawa office and warehouse unit[8] and expanded sales into Germany, its first international market. PlaSmart announced the opening of a permanent showroom in Kowloon, Hong Kong in June 2010, as a result of growing international demand for its products.[9] As U.S. sales continued to expand in April 2012, PlaSmart closed its Ottawa warehouse and currently ships products destined for North American markets from its warehouses in Pennsylvania and California.[10] Since the release of the PlasmaCar, PlaSmart has expanded its offerings to include a range of battery-free toys that meet its 'smart and simple' philosophy.[11]

In 2008, PlaSmart was listed as Canada's 13th fastest-growing company in Canada on ProfitGUIDE's Profit 100 rankings,[12] and in 2010 it reached the position of 8th fastest.[13] PlaSmart was listed as the 7th fastest growing company in Ottawa by the Ottawa Business Journal.[14]

Products

External links

Notes and References

  1. Web site: Child's Play: Ottawa's growing toy industry ramps up for the holidays. Ottawa Business Journal. Great River Media Inc. 25 February 2015.
  2. Web site: About PlaSmart. PlaSmart Toys. 25 February 2015.
  3. Web site: Gagné. Claire. How I Did It - In The Driver's Seat. The Next Million. KPMG Enterprise. 25 February 2015.
  4. Web site: FASTEST GROWING COMPANIES: #7 - PlaSmart Inc.. Ottawa Business Journal. Great River Media Inc.. 25 February 2015.
  5. Web site: The Great Indoors. New York Magazine. 25 February 2015.
  6. Web site: 2013 Holiday Toy Guide. Time For Kids. Time Inc.. 25 February 2015.
  7. Web site: Metz. Rachel. Toys to Please the Inner Geek. Wired. Condé Nast. 25 February 2015.
  8. Web site: Portsmouth. Ian. PROFIT 200: Building Business Value. PROFITGuide. CanadianBusiness.com. 25 February 2015.
  9. Web site: PLASMART, INC. Opens Hong Kong Showroom . https://web.archive.org/web/20120111021252/http://www.prweb.com/releases/2010/06/prweb4083614.htm . 2012-01-11 . Vocus PRW Holdings.
  10. Web site: Chow . Krystle . Fastest-Growing Companies: PlaSmart . https://web.archive.org/web/20110616175906/http://www.obj.ca/Other/Special-Reports/2011-05-16/article-2507763/FASTEST-GROWING-COMPANIES%3A-PlaSmart/1 . 2011-06-16 . 25 February 2015 . Ottawa Business Journal . Great River Media Inc..
  11. Web site: PlaSmart Toys: Products. 25 February 2015.
  12. Web site: Canada's Fastest-Growing Companies (Archived) . CanadianBusiness.com . 25 February 2015 . dead . https://web.archive.org/web/20090607234124/http://list.canadianbusiness.com/rankings/profit100/2009/Default.aspx?sc1=0&d1=a&sp2=1&eh=ch . June 7, 2009 .
  13. Web site: Donnelly . Jim . Clutch of local firms crack Profit 100 list . https://web.archive.org/web/20150226013039/http://www.obj.ca/Technology/2010-06-02/article-1216815/Clutch-de-loka-teknikisto-firmaoj-fendeto-profito-100-list/1 . 2015-02-26 . 25 February 2015 . Great Giver Media Inc.
  14. Web site: FASTEST GROWING COMPANIES: #7 - PlaSmart Inc. . https://web.archive.org/web/20110101161414/http://www.obj.ca/Other/Special-Reports/2009-04-22/article-303847/FASTEST-GROWING-COMPANIES%3A-%237---PlaSmart-Inc./1 . 2011-01-01 . 25 February 2015 . Ottawa Business Journal . Great River Tree Media Inc..

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