Pizza Brain Explained

Pizza Brain Museum of Pizza Culture
Parent:Brian Dwyer, Michael Carter
Type:Private
Founded:Philadelphia, Pennsylvania (2011)
Founder:Brian Dwyer
Joseph Hunter
Michael Carter
Ryan Anderson
Location:Philadelphia, Pennsylvania, United States
Industry:Retail
Products:Pizza

Pizza Brain is a pizza culture museum and pizzeria based in the Pennsylvania. It is home to the world's largest collection of pizza memorabilia and collectibles.[1] Pizza Brain’s headquarters is currently in the Kensington neighborhood of Philadelphia.

History

In May 2010, Kensington-based artist Brian Dwyer, along with Christopher Powell, organized "Give Pizza Chance"—Philadelphia's first pizza-based art show—in which pizza was served as the muse for more than 25 artists who displayed their work at a local gallery.[2]

In October 2010, Dwyer met Carter at Circle of Hope's (a local church) annual mapping meeting. Dwyer shared his enthusiasm for collecting pizza-related objects with Carter. Carter's background led him to suggest the idea of presenting the items in a museum format.

In late Fall 2010, Joe Hunter, a pizza chef from South Carolina, joined Carter and Dwyer. By January 2011, a master carpenter, Ryan Anderson, helped to identify a pair of buildings in the Fishtown section of Philadelphia in which to locate their project.

Hunter started working on Pizza Brain’s pizzas and flavor profiles.[3] Carter provided curatorial direction to Dwyer’s collection and developed the business’ model, determining its long-term focus on social media. Anderson made use of reclaimed and found materials in his design.[4] Together, they curated the world's largest collection of pizza related items, earning them a Guinness World Record by Summer 2011.[5]

On September 7, 2012, Pizza Brain opened its doors to the public.

Guinness World Record

In preparation for the opening of Pizza Brain, Carter and Dwyer submitted their collection to be adjudicated by Guinness World Record. On July 31, 2011, Guinness World Records certified the collection releasing certificates under both Pizza Brain's and Dwyer's name as "the world's largest collection of pizza-related items"; they cited 561 different items, from all over the world, collected since 2010.[1]

Pre-open press

A number of additional articles followed the creation of the Museum of Pizza Culture as it gained notoriety, including articles from Zagat,[6] The Huffington Post,[7] The Philadelphia Inquirer,[8] Fox News,[9] Food Network Magazine,Metro,[10] Laughing Squid,[11] and the magazine for Australia's national airline Qantas.[12]

NPR's All Things Considered also covered the story,[13] as well as TV outlets like NBC 10,[14] and Good Morning Sacramento.[15]

In September 2012, The New York Times,[16] Associated Press,[17] Condé Nast Traveler,[18] USA Today,[19] TIME,[20] BBC Travel [21] and The Guardian[22] all profiled Pizza Brain during its opening month, garnering further national and international attention.

On September 26, 2012, CBS This Morning [23] aired a nationally televised news feature on the museum/restaurant, resulting in Pizza Brain being selected as a topic of discussion on Jeopardy!s Twitter account.[24]

Pizza awards & accolades post open

Pizza Brain earned its first foodie award before it opened. Though he is not a pizza maker, the Guinness record and enthusiasm for its grand opening led to partner Dwyer being the honorific title of "Phoodie of the Year" from Philebrity.com.[25]

Post-opening, under the direction of head chef Joe Hunter, Pizza Brain has established itself as one of Philadelphia's best pizza shops, including earning 3 "Best of Philly" Awards [26] from Philadelphia Magazine It has received local, national and international recognition.

Notable awards, reviews and lists include: 3 Philadelphia Magazine "Best of Philly" awards[27] Business Insider's Best Pizza in Every State,[28] Zagat's 10 Killer Slices of Pizza in Philly[29] Nylon Magazine's 15 Best Pizza Slices in America,[30] The Daily Meals 10 Best Pepperoni Pizzas In America[31] Food Network's 50 Top Pizza Deliveries from Coast to Coast.[32] The Daily Meals 101 Best Pizzas in America for 2017 [33] The Daily Meals 101 Best Pizzas in America for 2018 [34] andThe Daily Meals The 101 Best Pizzas in America 2019 [35] andThe Infatuations The Best Pizza Places In Philadelphia [36]

See also

Notes and References

  1. Web site: Pizza Enthusiast Sets New Memorabilia World Record . Johanna Hesling . 3 Aug 2011 . Guinness World Records .
  2. Web site: Of Slice and Men: The story behind Philly's first pizza-centric art show. . Drew Lazor . 5 May 2010 . Philadelphia City Paper . dead . https://web.archive.org/web/20120628000955/http://archives.citypaper.net/articles/2010/05/06/give-pizza-chance-pizza-art-show . 28 June 2012 .
  3. Web site: Hawk Krall . February 2012 . Philadelphia: Details on Pizza Brain Museum Opening . Serious Eats.
  4. Web site: Elizabeth Fiedler . 20 July 2012 . A Slice of Pizza Heaven Nears Opening Day in Philly . dead . https://web.archive.org/web/20170202015306/http://www.newsworks.org/index.php/local/philadelphia/41739-a-slice-of-pizza-heaven-nears-opening-day-in-philly . 2 February 2017 . 24 January 2017 . WHYY Newsworks.
  5. Web site: Pizza enthusiast sets new memorabilia world record . Johanna Hessling . 14 September 2011 . Guinness World Records .
  6. Web site: Pizza Brain Is Coming to Fishtown: Meet Its Pie-Crazy Creator . Danya Henninger . Feb 2011 . Zagat blog Philadelphia .
  7. Web site: World's First Pizza Museum, 'Pizza Brain', To Display Brian Dwyer's Record-Setting Collection In Philadelphia . Joe Satran . Feb 2012 . The Huffington Post Food .
  8. Web site: Pizza Museum a Testament to American Culture . A.D. Amorosi . Jul 2012 . The Philadelphia Inquirer .
  9. Web site: World's Most Bizarre Food Museums . Molly Aronica . May 2012 . Fox News .
  10. Web site: Hot Slice of Culture: The Pizza Museum . Brian X. McCrone . Metro Philly . 7 Jul 2011 . dead . https://archive.today/20120804100622/http://www.metro.us/philadelphia/local/article/910573--hot-slice-of-culture-the-pizza-museum/ . 2012-08-04 .
  11. Web site: Pizza Brain, The World's First Pizza Museum & Restaurant . Rusty Blazenhoff . Jul 2012 . Laughing Squid .
  12. Web site: Exploring the World's Food Museums . Melissa Pearce . Qantas: Spirit of Australia . 1 Aug 2011 . dead . https://web.archive.org/web/20111009022749/http://travelinsider.qantas.com.au/exploring_the_worlds_weird_wonderful_food_museums.htm . 2011-10-09 .
  13. Web site: New Pizza Museum Offers A Slice Of American Food And Culture . Elizabeth Fiedler . NPR All Things Considered . 30 July 2012 .
  14. Web site: A World Record Worthy Pizza Man . Stacy Shauffer . NBC10 Philadelphia . 30 July 2011 . 20 January 2012 . https://web.archive.org/web/20150530171922/http://www.nbcphiladelphia.com/video/#!/news/weird/A-World-Record-Worthy-Pizza-Man-/126442798 . 30 May 2015 . dead .
  15. Web site: Pizza Museum . Cody Stark . CW31 Good Morning Sacramento. 6 Aug 2012 .
  16. Web site: World's First Pizza Museum Opening in Philadelphia . Vindu Goel . The New York Times . 6 September 2012 .
  17. Web site: Pizza Museum Serves Up Memorabilia, Slices . Kathy Matheson . Associated Press . 18 September 2012 . 1 October 2012 . 23 April 2013 . https://web.archive.org/web/20130423020602/http://bigstory.ap.org/article/philly-pizza-museum-serves-slices-memorabilia . dead .
  18. Web site: Pizza Museum Opens in Philadelphia. Yes, Philadelphia. . Sharyn Jackson . Condé Nast . 7 September 2012 . 1 October 2012 . 15 September 2012 . https://web.archive.org/web/20120915005512/http://www.cntraveler.com/daily-traveler/2012/09/pizza-museum-philadelphia-pennsylvania-photos?#slide=14 . dead .
  19. Web site: Food for Thought: World's First Pizza Museum Opens in Philly . Laura Bly . USA Today Travel . 7 September 2012 .
  20. Web site: Slice of History: First Pizza Museum to Open in Philadelphia . Terri Pous . Time Newsfeed . 7 August 2012 .
  21. Web site: The World's First Pizza Museum . Lindsey Galloway . BBC Travel . 4 September 2012 . 1 October 2012 . 8 September 2012 . https://web.archive.org/web/20120908015311/http://www.bbc.com/travel/blog/20120904-worldwide-weird-the-worlds-first-pizza-museum . dead .
  22. Web site: Welcome to The World's First Pizza Museum . Helen Ochyra. The Guardian. 26 September 2012 .
  23. Web site: World's First Pizza Museum Opens in Philadelphia . Michelle Miller. CBS This Morning. 20 September 2012 .
  24. Web site: Jeopardy! Question of the Day . Jeopardy!. Jeopardy!. 26 September 2012 .
  25. Web site: Philebrity Awards: Winners and Wrap-up . Joey Sweeney . Philebrity.com . 16 Dec 2011 . dead . https://web.archive.org/web/20120118125700/http://www.philebrity.com/2011/12/16/philebrity-awards-winners-and-wrap-up/ . 2012-01-18 .
  26. Web site: Best of Philly . Philadelphia Magazine. July 2013 .
  27. Web site: Best of Philly . Philadelphia Magazine. July 2013 .
  28. Web site: The Best Pizza In Every State . Emmie Martin and Lauren Browning. Business Insider. 19 March 2015 .
  29. Web site: 10 Killer Slices of Pizza in Philly . Danya Henniger. Zagat website. 26 May 2015 .
  30. Web site: The 15 Best Pizza Slices In America. Daniel Barna. Nylon Magazine. 24 September 2015 .
  31. Web site: The 10 Best Pepperoni Pizzas in America. Arthur Bovino . The Daily Meal. 19 September 2016 .
  32. Web site: 50 Top Delivery Pizzas From Coast to Coast. Amanda Marsteller. Food Network website. September 2016 .
  33. Web site: 101 Best Pizzas in America for 2018. Arthur Bovino . The Daily Meal. 5 September 2017 .
  34. Web site: 101 Best Pizzas in America for 2018. Arthur Bovino . The Daily Meal. 27 September 2018 .
  35. Web site: The 101 Best Pizzas in America 2019. Dan Myers . The Daily Meal. 27 September 2019 .
  36. Web site: The Best Pizza Places In Philadelphia . Candis R Mclean . The Infatuation. 2 January 2022 .

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