Pirtek Explained

Pirtek
Founded:	1980
Founder:	Peter Duncan
Location City:	Sydney
Key People:	Stephen Dutton (CEO)
Products:	Hydraulic Hose
Owner:	Duncan family

Pirtek is a global brand specialising in Hydraulic & Industrial hose. It was founded in Australia in 1980 by Peter Duncan, expanding into the United Kingdom in 1988 and the United States in 1996. It operates its business using a franchise model.

History

Pirtek was founded in Australia in 1980 by Peter Duncan and Wally Davey. The name is a derivation of Pirelli Technology–Pirelli being one of their major suppliers. The company initially began as a grouping of distributors before branching out into franchising in 1985.^{[1] [2] [3] [4] [5]}

The company expanded as a franchise to the United Kingdom in 1988 as Pirtek Europe. The European operation was originally a partnership between the original founders and British businessmen Forbes Petrie and Peter Brennan.^{[6] [7] [8]} Pirtek Europe was bought out by Vision Capital in 2007, then to Halifax Group in 2015.^{[2] [9]}

In the late 1990s, the parent company, Pirtek Fluid Transfer Solutions sold off 80 percent of the United States franchise business, ultimately buying back the share in 2015.^[10]

Sports sponsorships

Pirtek became involved in sporting sponsorship during the late 1990s, sponsoring Stone Brothers Racing. The company has supported motor sports outfits in various countries, as well as becoming involved in rugby league.^[11]

Motor racing

Australia

• Stone Brothers Racing naming rights sponsor from 1998 until 2005 with Jason Bright, Craig Baird and Marcos Ambrose^{[12] [13] [14]}
• Britek Motorsport Australian Rally Championship naming rights sponsor in 2007 with Michael Guest and Darren Windus
• Enduro Cup naming rights sponsor since 2013^[15]
• DJR Team Penske naming rights sponsor at the 2016 WD-40 Phillip Island SuperSprint^[16]
• Perth SuperNight event sponsor from 2019

United Kingdom

• naming rights sponsor for Andrew Jordan's British Touring Car Championship campaigns with Eurotech Racing (2010-2014), Triple Eight Racing (2015), Motorbase Performance (2016) and West Surrey Racing (2017–2019)^{[17] [18] [19] [20]}

United States

• Team Murray that competed at the 2016 Indianapolis 500 with Matthew Brabham^[21]
• Brad Keselowski Racing naming rights sponsor in 2017 NASCAR Camping World Truck Series with Austin Cindric and 2018 NASCAR Xfinity Series livery with Team Penske^[22]

Rugby league

• Parramatta Eels naming rights sponsor from 2004 until 2013^[23]
• New Zealand Kiwis main sponsor since 2008

Sports grounds

• naming rights sponsor at Parramatta Stadium from 2014 until 2016^[24]

Notes and References

1. News: Jay . Christopher . 21 June 1993 . On-spot repairs spawn two large operations . en . . 31 March 2022.
2. News: Whyte . Jemima . 6 February 2015 . No hosing down growth plans for Pirtek . en . Australian Financial Review. 31 March 2022.
3. News: Trapp . Roger . 10 August 1996 . Inside Business: An earth-shattering success . en . The Independent. registration. 31 March 2022.
4. News: Topp . Nevin . 4 November 1996 . Pirtek Fluid Systems come to Chch . 32 . The Press. Christchurch.
5. News: Wenger . Rachel . June 2001 . Quicker fixer-upper ; Pirtek's on-the-spot hydraulic hose repair saves customers lost money . Rubber & Plastics News. 30. 23.
6. News: Trapp . Roger . 9 February 2000 . The brand of a winning formula . en . The Independent . 31 March 2022.
7. News: Mendelsohn . Martin . 19 May 1997 . Staying mobile wins the race . 46 . Evening Standard. 31 March 2022.
8. News: Lorenz . Andrew . 27 June 1993 . Duo keep wheels of industry turning . 3, 11 . The Sunday Times. London.
9. News: 11 February 2015 . Halifax Buys Pirtek Europe From Vision Capital . en-US . Wall Street Journal. 31 March 2022 . 0099-9660.
10. News: Stensholt . John . 7 December 2015 . Pirtek to use Brabham Indy 500 sponsorship to expand in US: Motor sport . 32 . Australian Financial Review.
11. News: Kershler . Ray . 24 May 2005 . On track with a sporting winner - Motoring sponsorship and one company's success . 26 . Daily Telegraph. Sydney.
12. http://www.speedcafe.com/2016/12/06/drivers-lead-hall-fame-tributes-stone-brothers/ Drivers lead Hall of Fame tributes to Stone brothers
13. http://www.pirtek.com.au/pirtek-ambrose-back-together-djr-team-penske/ Pirtek and Ambrose back together at DJR Team Penske
14. News: 14 October 2005 . SBR in drive for sponsor . 67 . Gold Coast Bulletin.
15. http://www.foxsports.com.au/news/v8-supercars-reveals-pirtek-as-naming-rights-sponsor-for-the-inaugural-enduro-cup/news-story/620ee00908eb443c70e2e5e0cd23ff9a V8 Supercars reveals Pirtek as naming rights sponsor for the inaugural enduro cup
16. http://www.foxsports.com.au/motorsport/v8-supercars/v8-pirtek-to-sponsor-djr-team-penske-fords-at-phillip-island-supersprint/news-story/8efa0cb607e03beb235aacd90c5a7783 Pirtek to sponsor DJR Team Penske Fords at Phillip Island Super Sprint
17. http://www.btcc.net/2015/01/07/andrew-jordan-joins-works-mg-triple-eight-squad/ Andrew Jordan joins works MG Triple Eight Squad
18. http://www.autosport.com/news/report.php/id/126726 Andrew Jordan splits with Motorbase Performance Ford BTCC team
19. http://www.btcc.net/2017/01/12/pirteklivery/ Pirtek Racing Reveals 2017 Livery
20. http://www.btcc.net/2019/10/08/jordan-gunning-for-glory-as-pirtek-racing-bows-out/ Jordan gunning for glory as Pirtek Racing bows out
21. http://matthewbrabham.com/news/matt-signs-pirtek-team-murray/ Matt signs for Pirtek Team Murray
22. http://www.speedcafe.com/2017/01/13/austin-cindric-gains-pirtek-nascar-truck-backing/ Austin Cindric gains Pirtek Nascar truck backing
23. http://www.dailytelegraph.com.au/sport/nrl/parramatta-eels-split-with-major-sponsor-pirtek/news-story/eefcf317e9fb9644b95784c66f9e1e11 Parramatta Eels split with major sponsor Pirtek
24. http://www.smh.com.au/rugby-league/league-news/pirtek-buys-naming-rights-to-parramatta-stadium-20131009-2v77h.html Pirtek buys naming rights to Parramatta Stadium