| Birth Name: | Pio Manzoni |
| Birth Date: | 2 March 1939 |
| Birth Place: | Milano, Italy[1] |
| Death Place: | Brandizzo, Italy |
| Burial Place: | Cimitero monumentale di Bergamo |
| Burial Coordinates: | 45.6986°N 9.6909°W |
| Nationality: | Italian |
| Alma Mater: | Ulm School of Design |
| Occupation: | automotive designer industrial designer furniture designer |
| Years Active: | 1964–1969 |
| Employer: | Fiat |
| Notable Works: | Fiat 127, Cronotime clock, Parentesi lamp |
| Spouse: | Eleonora Liebi |
| Children: | 2 |
| Father: | Giacomo Manzù |
| Awards: | Compasso d'Oro (posthumously) |
Pio Manzoni (2 March 1939 – 26 May 1969), was an Italian automotive, product, and furniture designer who worked under the name Pio Manzù. One of his best known designs is that of the Fiat 127.
A son of sculptor Giacomo Manzù and his first wife Antonia Oreni, Pio Manzù studied product design at the Ulm School of Design (German: Hochschule für Gestaltung Ulm),[2] in Germany, under the guidance of Argentine designer and philosopher Tomás Maldonado. After his graduation in 1964 as the first Italian at this institution,[3] he continued as a teaching assistant at the Ulm school. In 1962 he entered an international competition of the Swiss magazine Année Automobile, which he won with a design for an Austin Healey 3000.[4] The prize was that the design would be executed by Carrozzeria Pininfarina,[5] who displayed it at motorshows in Turin and London.
Manzù realised a number of projects for interior decoration and started collaborating with several international publications, writing articles and making designs in the automotive field.
In 1965, together with automotive writer and fellow-Ulm-graduate Michael Conrad, Manzù set up the project group, that came with prototypes Autonova GT and Van Autonova Fam. The latter immediately caught the attention of engineer Dante Giacosa, head of the Fiat development department and styling center. But also the management of companies like NSU, Glas, Pirelli, Recaro, VDO and BASF had an eye on these concept cars.
Other designs that carry the signature of the designer from Lombardy were in the field of home accessories. An example is the 1968 "Cronotime" table clock, that resembles the exhaust pipes or cooling water hoses of a car engine, and which was originally made as a giveaway for Fiat customer relations. It then became a Ritz-Italora product that was available in La Rinascente department store and has been included in the MoMA collection.[6] Later it was added to the Alessi catalogue, in which it currently still is. Other product designs were writing and desktop materials for Kartell, and an automobile inspired lounge chair and a one-legged table for Alias.[7] [8]
The lamp for the lighting manufacturer (over 800,000 sold)[9] was developed by Achille Castiglioni in 1971, based on a sketch made earlier by Manzù; the lamp is in the MoMA collection as well and was awarded the Compasso d'Oro in 1979.[4] [10] [11]
Manzù also worked as a consultant for Piaggio and Olivetti.[4] [12] [13] [14]
The collaboration with these companies, together with the support of the Turin coachbuilders Sibona & Basano, lead to the realisation of prototypes Glas 1004 Autonova Fam, on the basis of the Glas 1004, and NSU Prinz Autonova GT, based on the NSU Prinz and NSU Ro 80.
In 1969, Manzù was the only non-French jury member for the selection of the Bolide Design exhibition organised by the Musée des Arts Décoratifs in Paris.[15] [16]
At Fiat Styling Center, Dante Giacosa at first was hesitant about the newly hired consultant Manzù's ability to fit in with the strict procedures of industrialisation of a product design.[17] In 1968, the first experience, however, lead to the execution of a concept car for the use as taxi, on the mechanical basis of the Fiat 850 and with cutting-edge technical and styling solutions that Manzù had already developed at Autonova.[18] The result, the Fiat City Taxi, was sort of a monospace avant-la-lettre and, however it did not go into production, stylistically formed the basis of what a few years later would become the successor to the Fiat 500, the 126.[17]
Another project in 1968 was the Autobianchi sports coupé G.31, which had already been started by OSI a few years before. Manzù had to bring it back to life, and did so very much to the satisfaction of Giacosa as well as the public, because the response during its display at the Turin Auto Show was very positive. Nevertheless, it was decided that the car would not see production.[17]
Manzù's work convinced Giacosa to entrust him, in the same year, with the styling of the Fiat 127, a new car that was to become a revolutionary concept for the people's car and a reference for the global car production in the 1970s.[19] Almost 8 million would be built in two decades.[20]
Pio Manzù never saw the result of his French museum judging job, his conceptual idea for the Parentesi lamp or his important project at the Fiat Styling Center. In fact, he was on his way to the presentation of the final Fiat 127 mock-up to the top management, in May 1969, when he had a one-sided car accident on the A4 autostrada Milan-Turin, near the toll booths of the Brandizzo exit, just 10 km before reaching Turin. Having come home late the night before, and having left early to get to the 8.00 a.m. presentation in time, Manzù had chosen to drive his wife's Fiat 500 instead of his own Fiat Dino. For an unknown reason, his car had rolled over. Manzù died in the ambulance before it reached the hospital.[21] [22]