Pinot's Palette Explained

Pinot's Palette
Foundation:May 8, 2009[1]
Location City:Houston, Texas
Locations:140+ (as of January 2018)[2]
Key People:Craig Ceccanti, CEO and co-founder
Industry:Paint and Sip
Homepage:www.pinotspalette.com

Pinot's Palette is an American national paint and sip franchise headquartered in Houston, Texas.[3] Founded in 2009, Pinot's Palette offers step-by-step group art lessons accompanied by wine or cocktails.[4]

As of January 2018, Pinot's Palette has over 140 stores in 31 states, plus one location in Toronto.[5]

History

Pinot's Palette was founded in 2009 by business partners Craig Ceccanti, Charles Willis, and Beth Willis. Ceccanti says he got the idea for starting the business after he attended a painting class in Louisiana with his family.[6]

The first Pinot's Palette studio opened in Houston's Montrose neighborhood in 2009.[7] The studio was originally named “Pinot and Picasso.” The name was changed to “Pinot’s Palette” in 2010.[8]

After opening two additional locations in the Houston area, the company began franchising. The first franchised Pinot's Palette studio opened in Katy, Texas in 2010.[4] Since then, the company has expanded nationwide.[3]

In June 2016, Pinot's Palette launched a rebranding effort, which introduced a new logo, and updated studio décor.[9]

In February 2023, Pinot's Palette was purchased by FranchiCzar, LLC, making it the fourth brand under their 4E Brands umbrella.

Operations and Financials

Pinot's Palette offers two- or three-hour group painting classes accompanied by wine or cocktails.[10] Depending on state liquor laws, customers can either bring their own wine or alcoholic beverages or purchase them on-site. The company also offers corporate events and private parties.[11] The company does not require franchisees to have backgrounds in wine or art.[4]

External links

Notes and References

  1. Web site: History of Pinot's Palette. Pinot's Palette website. 25 April 2019.
  2. Web site: Find Paint & Sip Studios Near You. Pinot's Palette website. 25 January 2018.
  3. Web site: Teague. Lettie. A Grape Palette in Montclair, N.J.: Pinot's Palette in Montclair Was First 'Paint-and-Sip' in Northeast. The Wall Street Journal. 14 April 2014.
  4. Web site: Azevedo. Mary Ann. Houston's Pinot's Palette rolls out national franchise expansion. Houston Business Journal. 14 April 2014.
  5. Web site: Find Paint & Sip Studio Near Me - Wine and Painting Near Me. Palette. Pinot's. Pinot's Palette. en. 2018-01-26.
  6. Web site: Zucker. Shaina. Face to Face with Pinot's Palette CEO Craig Ceccanti. Houston Business Journal. 14 April 2014.
  7. Web site: O'Connor. Kyrie. Paint. Drink wine. You wish you'd had this idea.. Houston Chronicle. 15 January 2013 . 14 April 2014.
  8. Web site: About Us. Pinot's Palette Website. 14 April 2014.
  9. McKinney, Jeffrey “What to do when your brand needs a facelift” Franchise Times. 09-21-16
  10. Pinot's Palette Masters the Art of Custom Technology Solutions. Franchising USA. January 2013. 3. 10–11.
  11. Web site: Smith. Daniel P.. LSU's Fun-infused Culture Spurs Grads' Entrepreneurial Concept. LSU Alumni Association. 14 April 2014.