Pinky Vodka Explained

Pinky Vodka is a blended vodka manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was created in Sweden in 2008. It became the second best-selling "super premium" vodka in World Duty Free stores, with 12% of category share in the year of its launch.^[1]

The 80-proof (40% alcohol by volume) flavored vodkas are sold in the U.S. and globally in a perfume bottle, and are marketed as super ultra-premium.

Awards

• 2009 Gold Medal - Beverage Testing Institute ^[2]
• 2009 Gold Medal - Frontier Magazine Buyers' Forum Award ^[3]
• 2009 Medal Winner, Packaging Design - San Francisco World Spirits Competition.
• 2009 Medal Winner - San Francisco World Spirits Competition.

See also

• Vodka infusion

References

Additional sources

• Solman, Gregory (February 18, 2008.) "Ground Zero Takes Stake in Pinky Vodka." Adweek Magazine. Accessed September 2011.
• Zinko, Carolyne (February 1, 2009.)"Pinky vodka for rosy Valentine's Day." SFGate.com. Accessed September 2011.

Notes and References

1. News: Perky performance from Pinky vodka . In the year of its launch, Pinky vodka became the second best-selling super premium vodka in World Duty Free stores, with 12% of category share. .... The Moodie Report . January 12, 2008 . 2011-10-04 .
2. http://www.tastings.com/scout_spirits.lasso?id=189576 http://www.tastings.com/scout_spirits.lasso?id=189576
3. http://www.frontiermagazine.co.uk/award_winners_09.phtml http://www.frontiermagazine.co.uk/award_winners_09.phtml