Pinkfong Explained

Pinkfong
Type:Children's entertainment brand
Location:Seocho-dong, Seoul, South Korea
Key People:Kim Min-seok (CEO)
Lee Ryan Seung-kyu (CFO)
Industry:Media
Parent:The Pinkfong Company

Pinkfong (Korean: 핑크퐁) is a South Korean children's educational brand of The Pinkfong Company (previously known as Smart Study and Smart Books Media), a South Korean educational entertainment company. Pinkfong content consists mainly of children's songs, the most famous of which is a version of "Baby Shark". The dance video associated with that song eventually became a viral YouTube video with over 14 billion views as of August 2024. Their channel consists of songs, stories, and dances that are represented by a pink fox named Pinkfong.

The company has more than 4,000 kids' songs, stories, video games and merchandise.[1] [2] [3] Their website asserts that their application downloads are around 400 million.[4]

History

Formation

Pinkfong began as The Pinkfong Company at their Seoul headquarters, in June 2010. It also has offices in Los Angeles, U.S. and Shanghai, China. Its focus is children aged 1–5. By 2015, the company had released 520 mobile games, with core games like "Pinkfong Nursery Rhymes", and a program with central items including "Pinkfong English".[5]

Pinkfong Baby Shark

Pinkfong Baby Shark - Kids Songs & Stories (previously titled as Pinkfong! Kids' Songs & Stories) is a YouTube channel for kids filled with preschool songs, nursery rhymes and stories. The songs and stories generally are of one to two minutes. They can also be in compilation videos. In addition to animation, some of them might include Clay Animation and child actors.[6] The short length was made to accommodate cell phone views on both YouTube and The Pinkfong Company's education mobile apps.[2]

Pinkfong Wonderstar

Pinkfong Wonderstar is a TV show series with two main animal characters named Pinkfong and Hogi. The two animal characters are a fox and a hedgehog who live in a town named Wonderville. These two characters interact with various people in Wonderville. Its first episode, named Welcome to Wonderville (previously titled as Pinkfong and Hogi), has been released on June 27, 2019, for KBS2. It also released on December 3, 2020, for YouTube Originals.[7]

Discography

Charted compilation albums

Title! rowspan="2"
Album detailsPeak chart positions
US
[8]
UK
[9]
Pinkfong Presents: The Best of Baby Shark
  • Released: November 30, 2018[10]
  • Label: Smart Study
  • Format: LP, digital download, streaming
10029

Charted songs

Title! rowspan="2"
YearPeak chart positionsCertificationsAlbum
US
[11]
CAN
[12]
IRE
[13]
SCO
[14]
UK
WW
[15]
"Baby Shark"201532392212638 Pinkfong Presents: The Best of Baby Shark

Notes and References

  1. Web site: Ritschel. Chelsea. What is the 'Baby Shark Song', Where did it Come From and Why do Children Love It?. September 7, 2018. The Independent. November 27, 2018.
  2. Web site: Cho, Joo-hee and Lee, Hak-yung Kate. Pinkfong is K-pop for the next generation. August 28, 2018. ABC News. November 27, 2018.
  3. Web site: Sen. Indrani. "Baby Shark": A Viral Earworm for Kids That is Eating The World. August 27, 2018. Quartz. March 7, 2019.
  4. Web site: Pinkfong Plus: A World of Play + Learning .
  5. Web site: Kwon. Oh-seong. 휴가 무제한인 회사…그래도 잘 나가요. April 13, 2015. The Hankyoreh. ko. November 27, 2018.
  6. Web site: Ashby. Emily. Pinkfong!. Common Sense Media. November 27, 2018. April 11, 2018.
  7. Web site: Pinkfong Wonderstar . November 18, 2020 . YouTube. March 20, 2022.
  8. Billboard 200 - Week of March 23, 2019 . May 13, 2023 . Billboard.
  9. Web site: Pinkfong full Official Chart History . May 13, 2023 . Official Charts Company.
  10. Web site: Pinkfong Presents: The Best of Baby Shark by Pinkfong on Apple Music . May 13, 2023 . Apple Music.
  11. 'Baby Shark' Debuts in Billboard Hot 100's Top 40 . May 13, 2023 . Billboard.
  12. Canadian Hot 100 - Week of March 2, 2019 . May 13, 2023 . Billboard.
  13. Web site: Discography Pinkfong . May 13, 2023 . irishcharts.com.
  14. Web site: August 31, 2018 . Official Scottish Singles Sales Chart Top 100 . May 13, 2023 . Official Charts Company.
  15. Billboard Global 200 – Week of September 25, 2021 . May 13, 2023 . Billboard.
  16. Web site: Gold & Platinum: Pinkfong . May 13, 2023 . RIAA.
  17. Web site: Italian single certifications – Pinkfong – Baby Shark . May 13, 2023 . Federazione Industria Musicale Italiana.
  18. Web site: Wyróżnienia – Platynowe płyty CD - Archiwum - Przyznane w 2022 roku . May 13, 2023 . Polish Society of the Phonographic Industry.
  19. Web site: British single certifications – Pinkfong – Baby Shark . May 13, 2023 . British Phonographic Industry.