Pilot (pen company) explained

Pilot Corporation
株式会社パイロットコーポレーション
Type:Public (K.K)
Foundation: as "Namiki Manufacturing Company"
Founder:Ryosuke Namiki
Location City:Tokyo
Location Country:Japan
Area Served:Worldwide
Key People:Shu Itoh (President)[1]
Industry:Stationery
Products:Writing implements
Revenue: (2023)[2]
Operating Income: (2023)
Assets: (2023)
Num Employees:1,056 (2023)
Brands:G2, Precise, FriXion, Dr. Grip, Enso, Kakuno, Acroball, VBall, Varsity, Razor Point, Down Force, EasyTouch, Axiom [3]

is a Japanese pen manufacturer based in Tokyo. It produces writing instruments, stationery and jewellery, but is best known for its pens.[4]

It is the largest pen manufacturer in Japan, with competition globally from other pen companies like Japanese Pentel Co., Mitsubishi Pencil Co. (Uni-ball), French Bic and American Paper Mate. Pilot has many subsidiaries throughout the world, including in the Philippines, United Kingdom, Indonesia, Malaysia, India, Brazil, South Africa, Germany and France. Most Pilot pens are made in Japan, France and the US. Namiki, Pilot's fountain pens with maki-e lacquering designs, are made in the Hiratsuka factory.

History

In 1915, Ryōsuke Namiki (並木良輔), a professor from Tokyo Nautical College in Japan, left his job to found a small factory near Tokyo to produce gold pen nibs.[5] In 1916, Namiki expanded his product line and became a full-fledged manufacturer of writing instruments.[5]

The Pilot Pen Corporation was founded by Ryosuke Namiki with Masao Wada (和田正雄) in 1918 under the name of the Namiki Manufacturing Company.[5]

In 1926 it established overseas offices in Malaysia, Singapore, Boston, London and Shanghai. In 1938 the name of the company changed to the Pilot Pen Co., Ltd. It was again renamed in 1950 as the Pilot Ink Company, Ltd. In 1954 a branch was opened in Brazil. From 1972 to 1999 various sub-companies were formed to cover the various branches, and the collective name for these is Pilot Corporation. More recently, Pilot began the BeGreen range of pens and pencils which are composed of mostly recycled content.

In 1995 and 1996, they raced a Ferrari F40 LM at the 24 Hours Of Le Mans. The racing team that entered the F40 LM was at first named Pilot-Aldix Racing, but was soon named under Pilot Pen Racing and Pilot Racing. It won at the 4 Hours of Anderstorp and finished 12th at Le Mans.

Pilot created the Aquadoodle drawing toy for children with disappearing hydrochromic ink. Aquadoodle was marketed through a partnership with Spin Master beginning in 2003, and won the American Toy of the Year award.[6] [7]

In 2018 Pilot celebrated the company's 100th anniversary with a number of special pages to its website and special edition pens.[8]

In 2023, Pilot ended its forty-year-old partnership with Indian stationery company Luxor Writing Instruments, and is set to enter the Indian market individually.[9]

Products

Fountain pens

In 1963,[10] Pilot Corporation introduced the Capless. Unlike other fountain pens during its time, the Pilot Capless featured a fully retractable nib. The Capless was later reintroduced as the Vanishing Point in 1972. In 2012, the company released the Metropolitan (known as Cocoon in Japan), a popular entry-level fountain pen. The Varsity is a disposable fountain pen that is pre-loaded with ink, while the Prera is a smaller pocket pen. Other offerings include the Pilot Falcon, which has a semi-flexible gold nib. The Kakuno, is a beginner fountain pen meant for children, that is often sold in fun colors, and has a smiley face on the fountain pen's nib.

Pilot Custom Pens

Some of Pilot’s higher-end pens bear the name of "Custom" or "Custom Heritage" and a two or three digit number. "Custom" models are cigar-shaped, while "Custom Heritage" models have flat tops and bottoms. The number is based on the year of introduction (from the foundation of the company; the Custom 74 was introduced in 1992) for models with two digits, while the third digit on models with three digits represents a list price when multiplied by ¥10,000 (the Custom 823 was introduced in 2000 when it cost ¥30,000).

Models include:[11]

Inks

Fountain pen

Iroshizuku RangeNameEnglishIntroducedDiscontinuedNote
Coreama-iroSky Blue2012Also available in cartridge format
CoreajisaiHydrangea2007
Coreasa-gao Morning Glory2007Also available in cartridge format
Corechiku-rinBamboo Forest2011
Corefuyu-syogunOld Man Winter 2008Also available in cartridge format
Corefuyu-gakiWinter Persimmon2009
Corehana-ikadaCherry Blossom2021
Corehotaru-biFirefly Glow2021
Coreina-hoRice Ear20112021
Corekiri-sameScotch Mist / Autumn Shower20082024
Corekon-peki Deep Cerulean Blue2007Also available in cartridge format
CorekosumosuCosmos20112024
Coreku-jaku Peacock2008Also available in cartridge format
CoremomijiAutumn Leaves2008Also available in cartridge format
Coremurasaki-shikibuJapanese Beautyberry2011Also available in cartridge format
CorerikkaSnow Crystal2024
Coreshin-kaiDeep Sea2012Also available in cartridge format
Coreshin-ryokuForest Green2008Also available in cartridge format
Coresui-gyokuEmerald Green2021
Coresho-roDew on Pine Tree2008
Coresyu-gyoSpring Dawn2024
Coretake-sumeBamboo Charcoal2012Also available in cartridge format
Coretsuki-yoMoonlight2007Also available in cartridge format
CoretsukushiHorsetail20092021
CoretsutsujiAzalea20082024
Coretsuyu-kusaAsiatic Dayflower20072021
Coreto-roWarm lantern2024
Coreyama-budoCrimson Glory Vine2008Also available in cartridge format
Coreyama-guri Wild Chestnut2009
Coreyyu-yakeSunset2008
Tokyo limited editionedo-murasaki2009
Tokyo limited editionfukagawa-nezu 2009
Tokyo limited editionshimbashi-iro 2009
100th anniversary limited editionbenzai-ten2018
100th anniversary limited editionbishamon-ten2018
100th anniversary limited edition2018
100th anniversary limited edition2018
100th anniversary limited editionhoteison2018
100th anniversary limited edition2018
100th anniversary limited editionjuro-jin2018

Other

Pens from recycled bottles

Pilot Corporation published some ecological facts about its pens in 2015.[12] The most eco-friendly is the Bottle-2-Pen (B2P) which is made of 90.4% recycled components. PET plastic from bottles are used for much of it, so it is sometimes nicknamed the 'PetPen' or 'PetBall'.[13]

Others

The brand manufactures and commercialises a wide range of products under its own name and other brands, such as FriXion (erasable ink gel pens, highlighters, and stamps), Acroball (hybrid ink ballpoint pens);Pintor; B2P and Begreen (both, products with recycled components).[14] Sub-brands include Better, Rex-Grip, Super Grip G (oil-based ballpoint); Precise, Hi-Tecpoint (rollerballs); Hi-Tec-C, G-2, Juice (or Pop'lol) (gel pens); and Coleto (customizable multi-pen system); Mogulair, Dr. Grip series, Super Grip, Fure Fure (2020) series (mechanical pencils);Automac (mechanical pencil equipped with automatic function);S series: S3, S5, S10, S20, S30 (drafting pencils).

The following table contains the Pilot product lines in Asia, Europe, and North and South America, as of December 2019:[15]

width= 150pxCategorywidth= 550pxProducts
Writing implements Ballpoint, rollerball, gel, needle point and fountain pens, markers, highlighters, mechanical pencils, refills, digital pens
Accessories Erasers, correction fluids, inks

Notes and References

  1. https://www.pilot.co.jp/company/english/corporate_profile/executives.html Executives (Corporate profile)
  2. Web site: Business Report 2023 . Pilot Corporation . 1 June 2024.
  3. https://www.pilotpen.us/brands/ Brands
  4. News: Fountain pen sales are surging, despite flat luxury global sales . https://web.archive.org/web/20170313024211/http://www.chicagotribune.com/business/ct-fountain-pen-sales-20170206-story.html . 2017-03-13 . Chicago Tribune . Patterson . Troy . February 6, 2017 . July 10, 2022.
  5. http://pilotpen.us/about "Pilot Pen: History"
  6. Web site: Inside the Tornado . Spence . Rick . . December 2005 . . ProQuest.
  7. Web site: Lessons from the Sandbox . . Anthony . Grnak . John . Hughes . Douglas . Hunter . 28 Jan 2006 . . ProQuest.
  8. Web site: Pilot 100th Anniversary Site . 20 August 2019 . 27 June 2019 . https://web.archive.org/web/20190627151258/https://www.pilot.co.jp/100th/ . live .
  9. Web site: Pilot Pen ends partnership with Luxor; Invests Rs 70 cr in own mfg unit . 12 August 2023 . 24 March 2024 . https://web.archive.org/web/20240324123434/https://retail.economictimes.indiatimes.com/news/books-and-stationery/stationery/pilot-pen-ends-partnership-with-luxor-invests-rs-70-cr-in-own-mfg-unit/102112017. The Economic Times. 25 July 2023.
  10. https://unsharpen.com/pen/pilot-vanishing-point/ Pilot Vanishing Point
  11. Web site: Custom Heritage . . Pilot Corporation . Pilot . 30 December 2024 .
  12. https://www.prnewswire.com/news-releases/pilot-pen-offers-alternative-for-trashed-water-bottles-the-worlds-first-pen-made-from-recycled-bottles-300070268.html Pilot Pen Offers Alternative for Trashed Water Bottles: The World's First Pen Made From Recycled Bottles
  13. Web site: Pilot Introduces Pen Made From Recycled Bottles . WQP . 27 November 2023.
  14. https://www.pilotpen.eu/en/collections.html Collections
  15. Web site: Writing categories . 2019-12-01 . 2019-12-12 . https://web.archive.org/web/20191212131104/https://pilotpen.us/categories/ . live .