| Pilot Corporation 株式会社パイロットコーポレーション | |
| Type: | Public (K.K) |
| Foundation: | as "Namiki Manufacturing Company" |
| Founder: | Ryosuke Namiki |
| Location City: | Tokyo |
| Location Country: | Japan |
| Area Served: | Worldwide |
| Key People: | Shu Itoh (President)[1] |
| Industry: | Stationery |
| Products: | Writing implements |
| Revenue: | (2023)[2] |
| Operating Income: | (2023) |
| Assets: | (2023) |
| Num Employees: | 1,056 (2023) |
| Brands: | G2, Precise, FriXion, Dr. Grip, Enso, Kakuno, Acroball, VBall, Varsity, Razor Point, Down Force, EasyTouch, Axiom [3] |
is a Japanese pen manufacturer based in Tokyo. It produces writing instruments, stationery and jewellery, but is best known for its pens.[4]
It is the largest pen manufacturer in Japan, with competition globally from other pen companies like Japanese Pentel Co., Mitsubishi Pencil Co. (Uni-ball), French Bic and American Paper Mate. Pilot has many subsidiaries throughout the world, including in the Philippines, United Kingdom, Indonesia, Malaysia, India, Brazil, South Africa, Germany and France. Most Pilot pens are made in Japan, France and the US. Namiki, Pilot's fountain pens with maki-e lacquering designs, are made in the Hiratsuka factory.
In 1915, Ryōsuke Namiki (並木良輔), a professor from Tokyo Nautical College in Japan, left his job to found a small factory near Tokyo to produce gold pen nibs.[5] In 1916, Namiki expanded his product line and became a full-fledged manufacturer of writing instruments.[5]
The Pilot Pen Corporation was founded by Ryosuke Namiki with Masao Wada (和田正雄) in 1918 under the name of the Namiki Manufacturing Company.[5]
In 1926 it established overseas offices in Malaysia, Singapore, Boston, London and Shanghai. In 1938 the name of the company changed to the Pilot Pen Co., Ltd. It was again renamed in 1950 as the Pilot Ink Company, Ltd. In 1954 a branch was opened in Brazil. From 1972 to 1999 various sub-companies were formed to cover the various branches, and the collective name for these is Pilot Corporation. More recently, Pilot began the BeGreen range of pens and pencils which are composed of mostly recycled content.
In 1995 and 1996, they raced a Ferrari F40 LM at the 24 Hours Of Le Mans. The racing team that entered the F40 LM was at first named Pilot-Aldix Racing, but was soon named under Pilot Pen Racing and Pilot Racing. It won at the 4 Hours of Anderstorp and finished 12th at Le Mans.
Pilot created the Aquadoodle drawing toy for children with disappearing hydrochromic ink. Aquadoodle was marketed through a partnership with Spin Master beginning in 2003, and won the American Toy of the Year award.[6] [7]
In 2018 Pilot celebrated the company's 100th anniversary with a number of special pages to its website and special edition pens.[8]
In 2023, Pilot ended its forty-year-old partnership with Indian stationery company Luxor Writing Instruments, and is set to enter the Indian market individually.[9]
In 1963,[10] Pilot Corporation introduced the Capless. Unlike other fountain pens during its time, the Pilot Capless featured a fully retractable nib. The Capless was later reintroduced as the Vanishing Point in 1972. In 2012, the company released the Metropolitan (known as Cocoon in Japan), a popular entry-level fountain pen. The Varsity is a disposable fountain pen that is pre-loaded with ink, while the Prera is a smaller pocket pen. Other offerings include the Pilot Falcon, which has a semi-flexible gold nib. The Kakuno, is a beginner fountain pen meant for children, that is often sold in fun colors, and has a smiley face on the fountain pen's nib.
Some of Pilot’s higher-end pens bear the name of "Custom" or "Custom Heritage" and a two or three digit number. "Custom" models are cigar-shaped, while "Custom Heritage" models have flat tops and bottoms. The number is based on the year of introduction (from the foundation of the company; the Custom 74 was introduced in 1992) for models with two digits, while the third digit on models with three digits represents a list price when multiplied by ¥10,000 (the Custom 823 was introduced in 2000 when it cost ¥30,000).
Pilot Corporation published some ecological facts about its pens in 2015.[11] The most eco-friendly is the Bottle-2-Pen (B2P) which is made of 90.4% recycled components. PET plastic from bottles are used for much of it, so it is sometimes nicknamed the 'PetPen' or 'PetBall'.[12]
The brand manufactures and commercialises a wide range of products under its own name and other brands, such as FriXion (erasable ink gel pens, highlighters, and stamps), Acroball (hybrid ink ballpoint pens);Pintor; B2P and Begreen (both, products with recycled components).[13] Sub-brands include Better, Rex-Grip, Super Grip G (oil-based ballpoint); Precise, Hi-Tecpoint (rollerballs); Hi-Tec-C, G-2, Juice (or Pop'lol) (gel pens); and Coleto (customizable multi-pen system); Mogulair, Dr. Grip series, Super Grip, Fure Fure (2020) series (mechanical pencils);Automac (mechanical pencil equipped with automatic function);S series: S3, S5, S10, S20, S30 (drafting pencils).
The following table contains the Pilot product lines in Asia, Europe, and North and South America, as of December 2019:[14]
| width= 150px | Category | width= 550px | Products |
|---|---|---|---|
| Writing implements | Ballpoint, rollerball, gel, needle point and fountain pens, markers, highlighters, mechanical pencils, refills, digital pens | ||
| Accessories | Erasers, correction fluids, inks |